This document describes CampusMovil.net, a proposed social network for the Spanish university community that can be accessed via mobile devices. It aims to provide an unofficial virtual campus with exclusive access through institutional email accounts. The network will be located at the intersection of Web 2.0, mobile technology, and European higher education innovation policies. It has support from Catalan government programs and is the result of R&D starting at Stanford University in 2007. The founders plan to partner with universities and launch in 2008-2009, then expand to other countries after 2010 while monetizing through contextual ads, banners, customized services, and licensing fees.

1. campusmóvil

2. The Spanish university
community on your mobile
campusmóvil
campusmovil.net
campusmovil.net/movil
pre-launch / November 2008

3. The Spanish university
community on your mobile
campusmóvil
¿What is CampusMovil.net?
The new social network via mobile devices
of the Spanish academic community, with
exclusive access through institutional e-mail
account.

4. The Spanish university
community on your mobile
campusmóvil
An unofficial virtual campus designed to
access from mobile devices.
A platform not existing in the Spanish
academic ecosystem, complementary to the
traditional campus.

5. The Spanish university
community on your mobile
campusmóvil
Located at the intersection of Web 2.0, mobile
devices and the policies of educational
innovation of the European Higher Education.

6. The Spanish university
community on your mobile
campusmóvil
We’re not interested in new software
development.
Our goal is to help people to in a more
enjoyable, efficient and productive form.

7. The Spanish university
community on your mobile
campusmóvil
It has the support of Programa Capital
Génesis and of Programa Innova del Centre
d’Innovació i Desenvolupament Empresarial
(CIDEM), from the Generalitat de Catalunya.

8. The Spanish university
community on your mobile
campusmóvil
The spin-off Campus Móvil SL is the result
of an R & D process that starts in the Stanford
HCI Group in 2007 and continuing with the
pre-launch.

9. The Spanish university
community on your mobile
campusmóvil
Market insertion
Its strategy of differentiation in the market
is their university closed network with an
emphasis on navigation via mobile devices.

10. The Spanish university
community on your mobile
campusmóvil
¿How will be the next generation of social networks on the Web?
Mobile/ubiquitous, bottom-up but
unique, usable and easy to create.
This is Campus Móvil.

11. The Spanish university
community on your mobile
campusmóvil
Key Concepts
1. Partnership with universities.
2. Exclusivity and actual user profiles.
3. Voice equals value.
4. Mobile short texts.
5. Production and recovery of pieces of
information (post-it style).

12. The Spanish university
community on your mobile
campusmóvil
The company
Our mission is to promote a platform for
services via mobile devices for the university
community of Iberoamerica, with the principal
objective of resourcing the communication
needs of this consumer market, from the
recreational level to knowledge management
for academic purposes.

13. The Spanish university
community on your mobile
campusmóvil
Founder partners
Hugo Pardo Kuklinski
GRID, Universitat de Vic. Barcelona
Joel Brandt
HCI Group, Stanford University. Palo Alto, California.
Fundació Universitària Balmes
Universitat de Vic

14. The Spanish university
community on your mobile
campusmóvil
The planning / phases
1. March 2008 / August 2009
Incubator. Value creation of the idea..
Pre-launch with invitation.
2. September 2009 / August 2010
Lunch. Growth Network.
Positioning and marketing.
3. September 2010
Implementation in other countries.

15. The Spanish university
community on your mobile
campusmóvil
¿How to monetize a closed social network for mobile devices?
• Targeting and exclusivity in shaping
the network.
• Technical flexibility to adapt
to the consumer demands.
• Minimum cost of development.
Outsourcing and shares staff.

16. The Spanish university
community on your mobile
campusmóvil
An appeal where today there is a gap in the
market. Be prepared for when consumption
of the mobile Internet will be consolidated in
Spain in 2010.

17. The Spanish university
community on your mobile
campusmóvil
Opportunities
• Widespread use of public transport.
• A few computers available in the Campus.
• Sparsely laptop per student.
• None spanish applications of mobile
Web 2.0.

18. The Spanish university
community on your mobile
campusmóvil
Primary business model
1. Contextual publicity in the personal web
site of the user. Marketers will buy
advertizing packages and they themselves
will upload the text to the application by
means of an accessible, simple and dynamic
upload system.

19. The Spanish university
community on your mobile
campusmóvil
Primary business model
2. Banners in the home.
Google AdSense on the personal web site of
the user.

20. The Spanish university
community on your mobile
campusmóvil
Primary business model
3. Payment of universities demand for
customized services that are not covered in
the standard application.

21. The Spanish university
community on your mobile
campusmóvil
Primary business model
4. Sale of product usage rights for commercial
development of the application for
universities outside of Spain.

22. The Spanish university
community on your mobile
campusmóvil
Primary business model
5. Campus Móvil Lab.
External research and consultancy in
mobile communication for public and
private institutions.

23. The Spanish university
community on your mobile
campusmóvil
The team
CEO and Founder
Hugo Pardo Kuklinski
Technical direction and programming
Omar Cavero Nolé
Javier Yamashita Kawabata
HCI Research
Joel Brandt

24. The Spanish university
community on your mobile
campusmóvil
Design of graphic interface
Luciano Cukar
Gustavo Besada
Communication and development
Xavier Docampo Sellarès
Àlex Pérez Aragó
Junior Maverick
Bernat Bauzà

25. campusmóvil
Dr. Hugo Pardo Kuklinski
CEO and Founder
hugo.pardo@campusmovil.net