The document provides tips for small businesses to build their brand on a small budget. It recommends focusing on positioning the brand to reflect what customers want, being findable online through websites, search engine optimization, email marketing and social media, networking online and partnering with others, giving people a taste of what you offer through low-cost awareness tactics like getting press, and measuring success through tracking key metrics like leads, sales, and return on investment by channel. Measurement is important to understand the cost and performance of different marketing activities.

1. How to build a brand on a small budget Camden Chamber Meeting November 2010 Michelle Gamble Chief Angel

3. The Marketing Process REPORTING Track and Measure Effectiveness

4. Think about your own brand Does it work hard enough for you? Does it say how you are different? Does it say what people want to hear? Does it say what you do? Does it reflect what customers say?

7. Your Website Direct /Ads Email Social Media Search Referral/WOM

8. Make sure you can be found when people are Searching

9. Use email marketing

10. Think about how else people will find you online ?

11. Have some tools to engage people online

12. It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you , and what you do for a living ..

13. Gather a crowd

14. Network online

15. Who can you partner with to create new ways to reach your target market?

16. How can you give people a taste of what you have to offer ?

17. Low cost ways of generating awareness Don’t be afraid of the Microphone

18. Unleash the Author within

19. Can you Get yourself in the press

20. Don’t be scared to invest

21. Have a plan so you can focus on the priorities

22. #1 Priority Return on Investment (ROI) By Channel Channel # Leads Conv Rate # Sales $ Revenue $ Cost % ROI Print Radio Website (Branded) Organic/SEO (Unbranded) PPC Referring Websites…

23. Measuring sucess

24. Paint a picture of what you need to achieve

25. What should you be measuring?

26. Basic Model

27. Free/really cheap tools Software as a service solutions Good for small number of users Customisation can be minimal

28. Other tools

29. Don’t forget

34. Get a resource or a coach

35. Be fearless Be focussed Be relentless Be consistent

36. Happy Marketing! www. twitter.com/marketingangels www.facebook.com/marketingangels 56 Page e-guide $11.95