1. DEMOGRAPHICS
Kerli has a huge LGBT following. She has
previously performed across the US at many
Pride festivals and is well known in her
homeland Estonia. The average fan is around
20-30, female, and European.
KERLI FERAL
HEARTS -
DISCOVER YOUR
DEEPEST ROOTS
ADRIAN CAMACHO
Her fanbase probably support her music because they are
different compared to the average listener. They are
probably single, in their 20's and wanting something
different from the average pop artist.
TARGET AUDIENCE
Kerli's target audience would be
probably people of all ages. Since her roots
are more dark but pop it would be people
who are drawn to that sound. She's a LGBT
ally so I'm sure she tries to reach that
community as well.
COST OF PRODUCTION:
IThe cost of production will be around
$6000 since Kerli will make the majority of
the costumes by hand.The Estonian
government is teaming up with us to help
fund the project so we shouldn't have to
pay too mcuh out of pocket.
CJ Kask has
directed many successful Estonian music videos
including Tommy Cash – X- Ray. It
did so well that it won Estonian Music video of the
Year
Anneli Lepp has produced
for two major movies including Love
is Blind and Cherry Tobacco. She is
also well known in the Estonian
music community.
Personnel
Youtube views
Music video views estimated at
about 6 Million. Which will be
around $32,400.
