Caltopia: Exhibitor Tips, Strategies, Insights to Engaging Cal Students

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For startups, public relations is a powerful tool that can help attract investors and create buzz for their company. Unfortunately, most don’t have the money to retain an agency at an early stage. Rather than wasting thousands of dollars by engaging a PR firm too early, startups can do much of the initial work strategically on their own. During this session, Allison+Partners Co-Founder and President Jonathan Heit explains how these companies can construct their own narratives and engage the media without spending a dime on an agency.

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