NIRSA Presentation: "The Zen of You"
Presented at NIRSA Regional Conference, November 2013.
Created and presented by Cal Rec Sports Marketing Unit
Contact:
calrecsportsmarketing.com
recsportsmarketing@berkeley.edu
The results of Aimia’s 2011 consumer
research in Canada, the UK and the
US reveal surprising insights into the
behavior of Generation Y and their
relationship to technology, data privacy,
brand loyalty and reward programs.
NIRSA Presentation: "The Zen of You"
Presented at NIRSA Regional Conference, November 2013.
Created and presented by Cal Rec Sports Marketing Unit
Contact:
calrecsportsmarketing.com
recsportsmarketing@berkeley.edu
The results of Aimia’s 2011 consumer
research in Canada, the UK and the
US reveal surprising insights into the
behavior of Generation Y and their
relationship to technology, data privacy,
brand loyalty and reward programs.
