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CALL HALL
AT THE UNION
Advertising Strategies
WHAT IS
CALL
HALL?
AN EDUCATION
DRIVEN
BUSINESS.
Call Hall is a for-profit business that
benefits KSU’s Animal Science and
Industry Department through the
production and sale of dairy products.
What makes
Call Hall
Unique?
◦ We are a student-ran business.
◦ Products are manufactured start-to-finish on the KSU
campus.
◦ Proceed go towards animal science research and
student enrichment.
the Backbone
of ksu culture
From freshman orientation to alumni events, Call
Hall is a staple at Kansas State University.
When purchasing Call Hall products you feel as if
you are a part of something special —the
Wildcat family.
Call Hall
Dilemma:
◦ Call Hall at the Union is struggling to produce
enough revenue to cover their $160,000 start-
up cost.
OUR
MISSION:
Increase sales of
single scoop ice cream
at Call Hall’s Union
location.
Previous advertising:
Call Hall is not set up as a business to compete with its competitors. If
they were to do any outside advertising, it could jeopardize their ability
to serve KSU.
In the past, Call Hall has done little-to-no advertising.
Current advertising:
Campus
Tours
On-
Campus
Events
Word
Of
Mouth
Proposed Advertising:
◦ A series of budget-friendly advertisements that
promote the purchase of Call Hall at the Union ice cream
products.
How?
◦ Use humor and pop-culture references to create
content that KSU students can identify with.
◦ Take advantage of free advertising on social media
platforms, as well as resources such as Manhappenin’
Magazine and The Collegiate.
INFLUENCER:
WILLY THE
WILDCAT
INSTAGRAM
POST
INSTAGRAM
POST
INSTAGRAM STORY ADVERTISEMENT
FACEBOOK
ONLINE
DISPLAY
AD
EMAIL
NEWSLETTER
SMALL SPACE
SMALL SPACE
SUPPLEMENTAL
ADVERTISING
we willusebrightcoloredsprinklesleadingtoCallHall.when
theconsumeriswalkingthroughtheunion,thesprinkleswill
guidethemtoadelicioustreat.
SUPPLEMENTAL
Manhappenin’
Magazine
Advertisement
PRINT AD
PRINT AD

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Call Hall Presentation