The document summarizes findings from a public opinion poll of 1,000 California adults conducted in April 2017 about priorities for government investment in digital technology, considerations for new employers, improving recruitment and retention of government workers, and differences in views among generations. Key findings include that Californians prioritize controlling state spending, ensuring data security and improving services for those with special needs. Younger generations place more importance on work environment, flexible hours and mission over salary compared to older Baby Boomers. Expanding training programs and career opportunities are seen as ways to improve recruitment and retention of government workers.

1. CALIFORNIA
STATE PULSE
PUBLIC
OPINION
POLL
RESEARCH
FINDINGS
Survey conducted April 2017
ACCENTURE RESEARCH

2. CALIFORNIANS THINK
CONTROLLING STATE
SPENDING SHOULD BE
THE TOP PRIORITY FOR
GOV’T INVESTMENT IN
DIGITAL
Better control
state spending
Ensure data security
Improve services for
people with special needs
Improve convenience
for Californians
28%
26%
21%
17%
* 1,000 California adults surveyed in April 2017.

3. Copyright © 2017 Accenture. All rights reserved. 3
BABY BOOMERS
are more concerned
about ensuring data
security than Millennials
MILLENNIALS
are 2x more likely to
prioritize convenience
than Baby Boomers
33%
vs 21%
22%
vs 12%
* 1,000 California adults surveyed in April 2017.

4. WHAT DO CALIFORNIANS LOOK
FOR IN A NEW EMPLOYER?
Competitive salary
Interesting work
Strong work/life balance
Opportunities for
advancement
40%
25%
24%
24%
Great work environment 22%
Flexible hours &
telecommuting
19%
Belief in employer’s mission 17%
Extensive training 17%
Innovative 5%
* 1,000 California adults surveyed in April 2017.

5. Copyright © 2017 Accenture. All rights reserved. 5
BABY BOOMERS
are much more interested
in salary than Millennials
MILLENNIALS
are 2x more interested
in work environment
than Baby Boomers
48%
vs 32%
26%
vs 15%
MILLENNIALS
are 3x more interested
in flexible work hours
than Baby Boomers
23%
vs 9%
* 1,000 California adults surveyed in April 2017.

6. Copyright © 2017 Accenture. All rights reserved. 6
of Californian adults
would consider a career
in state or local
government.
62%
of Millennials in
California would consider
a career in state or
local government.
77%
* 1,000 California adults surveyed in April 2017.

7. HOW CAN CALIFORNIAN GOV’T
AGENCIES IMPROVE THE WAY THEY
RECRUIT & RETAIN WORKERS?
Improve training &
development programs
Expand career
advancement opportunities
Increase flexible work
arrangements
Improve physical work
environment
50%
48%
42%
28%
Better define jobs &
organizational models
26%
Offer job rotations 25%
Use temporary talent /
“Talent Pools”
8%
* 1,000 California adults surveyed in April 2017.

8. Copyright © 2017 Accenture. All rights reserved. 8
FLEXIBLE WORK
arrangements are a key
issue for women
46%vs 39% of men
and for Generation X
49%vs 37% of
Baby Boomers
* 1,000 California adults surveyed in April 2017.

9. Research Methodology:
Learn more about our work in the State of California.