Cake and Digital Strategy Ingredients; A Metaphor
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The document provides a recipe for a digital strategy for a music label called Sub Pop Cake. It identifies the key ingredients as target audience (males and females ages 20-34), content focusing on artist info and album releases, use of social media like Facebook and YouTube, blogs to increase awareness, focus on mobile platforms like apps and mobile websites, having a budget for campaigns on YouTube, Google AdWords and apps, using advertisements like YouTube and Google AdWords to catch attention, and using KPIs to understand what works and what does not like revenue and Google Analytics. It also provides disclaimer that some ingredients were borrowed from other sources listed.
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Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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Cake and Digital Strategy Ingredients; A Metaphor
- 1. The Sub Pop Cake A Digital Strategy Recipe
- 2. Flour - 3 cups Target Audience The main ingredient of cake Knowing the target audience is the foundation of a digital strategy -Males and Females ages 20 - 34
- 3. Sugar - 2 cups Content People eat cake to satisfy their sweet-tooth. Content satisfies consumer needs. -focus on artist info / album releases -sophisticated but alternative
- 4. Egg Yolks- 4 Social Media Yolks give cake richness. Social media provides density to a brand image. -Facebook -YouTube
- 5. Egg Whites- 4 Blogs Egg whites all cake to rise. Blogs increase awareness, giving rise to businesses. -blogs
- 6. Butter- 1 cup Mobile Platforms BUTTER IS EVERYWHERE...in everything (most things) we eat. MOBILE DEVICES ARE TAKING OVER THE WORLD. -App -Mobile website design
- 7. Baking Powder- 2 tsp. Budget Baking Powder is boring...but essential. Number are boring but without a budget your strategy will fall apart. -YouTube campaign -Google AdWords -App
- 8. Icing - 16 oz. Sprinkles- 6 oz. Icing and sprinkles can make a cake look more appetizing than the next. Advertisements catch attention. -YouTube -Google AdWords
- 9. Taste- Testers- 3 or more KPIs Would you keep using the same ingredients if your cake tasted like cat food? KPIs inform us what works and what does not. -Revenue -Google Analytics
- 10. Disclaimer (1)Sorry milk and Vanilla extract Disclaimer (2) - Not all ingredients are my own. I borrowed some from my neighbors: http://musicmachinery.com/2014/02/13/age-specific-listening/ http://www.billboard.com/biz/articles/1560117/business-matters-nielsen-study- examines-who-is-buying-music-media http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media- statistics-that-will-make-you-rethink-your-social-stra http://www.marketingprofs.com/charts/2013/10957/how-iphone-and-android- ownership-varies-by-demographic http://royal.pingdom.com/2013/03/01/blog-readership-demographics-2013/ http://www.bluecloudsolutions.com/blog/cost-develop-app/ http://www.funcatpictures.com/2013/10/22/food-critic-cat/