Pocholo Gonzales is a personal branding advocate and voice actor who has voiced characters in video games, animation, and audiobooks. He discusses personal branding and provides tips for how to brand yourself, including updating online profiles, blogging, writing a book, public speaking, and community involvement. Gonzales emphasizes self-reflection, reinvention, and being helpful to others as part of developing a strong personal brand.

1. POCHOLO “THE VoiceMaster” GONZALES
Personal Branding Advocate

4. pochology.com
fb.com/pochology
twitter.com/pochology

9. Spot the Not!

10. B
1990 1991 1995
PUBLIC SCHOOLS

11. 1999

14. Voice Acting?
 Voice Acting is an incredibly creative
and effective way to express yourself.
Whether you want to do voice over
for animation or commercials,
especially for computer and video
games. Or you simply want to
communicate better on your business
on a personal level. Any verbal
message you want to share with
someone else can be done better
when you use some voice acting
techniques.

15.  VIDEO GAMES VOICE
ACTING
 This is a very specialized area of
voice-over work. It’s definitely not
for everyone, and it is a challenging
area to break into. Good animation
voice-over performers usually can
do a wide range of character
voices and have years of acting
experience.


17. BUBU CHACHA

18. MICHAELANGELO

19. CORAN - VOLTRON

20. STARSCREAM - CYBERTRO

21. BERG KATSE –
GATCHAMAN

22. GUILMON

23. KURO CHAN

24. AUDIOBOOKS

26. CREATIVOICES
GAMES

37. What is Personal Branding?
Personal branding is the process
of how we market ourselves to
others.
Your Self Impression =
How People Perceive You

38. Bob Dylan says:
 A man is a success if he gets up in
the morning and gets to bed at
night, and in between he does what
he wants to do.
Do you love what you do or do you
only do what you love? Success is
not only about doing what you love
but learning to love what you do.

39. NO FINANCIAL
CAPITAL
NO
MONEY!

40. 3 Things About Every Person
 Who are you?
 What do you do?
 What makes
you unique?

42. RADIO DRAMA

44. DO YOU WANT TO BE
LIKE THEM?

46. Most Important Decision:
When people think about
what makes you unique
(for business), what do you
want them to say?
Usually,
Your Self Impression ≠ How People Perceive You

47. TOP FILIPINO BRANDS

48. PINOY PERSONAL BRANDS

49. Branding Yourself
 Helps to define who you are/what
you are about (or why an employer
should hire you)
 Branding yourself is a way of
associating great value with a
product (the product being you)
• Branding yourself is not about
getting an employer to choose
you over your competition.
• It is about getting the employer to
see you as the only solution to
their problem

50. Rule No. 1: Self-reflection
 Before you start, you need to know
what you’re beginning with.
 Self-reflection will help you identify
the tools you have and the areas
you need to improve.

52. 1. Update Your Online Profiles

58. Don’t Forget
 Buy Your Domain Name and work it
 www.pochologonzales.com or
 www.pochology.com
While your at it, get your whole family.
 Input All Business Cards to
LinkedIn/Facebook
 Ask a professional to take your picture

59. 2. Start a Blog/Get Involved in
the Online Conversation

61. 3. Write a book

63. 4. Create and Distribute Content
of Interest to Your Customers

68. 5. Document yourself
(no matter how small)
Blog, Picture, Video

69. Writing

71. 6. Pick 2-3 Key Associations and
Get Active.

72. To get the most out of
associations/events
 Always go to the cocktail
receptions
 Get on a committee or board
 Don’t commit unless you are going
to do something well
 Be unique/be yourself

75. 7. Speak, Speak, Speak

82. VOICEWORX! Voice Acting
and Dubbing Workshop

83. SOCIETY OF YOUNG
VOICE ARTISTS OF
THE PHILIPPINES

89. 8. Always be helping even if you
feel like you are wasting your
time.

95. VOTY RADIO

96. VOTY TV

97. KABATAAN NIGHT

98. ENTRANCE EXAM REVIEW

99. TREE PLANTING

100. TEAM BUILDING

101. VOTY TV GUESTING

102. VOTY TV GUESTING

103. SHOPTALK

104. NEWSPAPER FEATURES

105. NEWSPAPER FEATURES

106. PODCAST 2004

107. SEN. EDGARDO ANGARA

108. MIKE DEFENSOR

109. MIGS ZUBIRI

110. JOKER ARROYO

111. PING LACSON

112. JOHN OSMENA

113. TESSIE AQUINO-ORETA

114. BAYANI FERNANDO

115. CHIZ ESCUDERO

116. PETER CAYETANO

117. KIKO PANGILINAN

118. ADEL TAMANO

119. BONG BONG MARCOS

120. HERBERT BAUTISTA

121. EDU MANZANO

122. GIBO TEODORO

123. LOREN LEGARDA

124. RICHARD GORDON AND
BAYANI FERNANDO

125. VP JOJO BINAY

128. 9. Pay Attention to Google
“You are what Google says you
are”

134. 10. Re-Invent Yourself

138. TV AND RADIO
APPEARANCES

140. MALAYSIA

141. SINGAPORE

142. MYANMAR

143. HONG KONG

144. JAPAN

145. KOREA

146. THAILAND

147. AUSTRALIA

148. INDONESIA

149. D
U.S.A.

156. DOLPHY

161. FIRST FILIPINO WHO WAS AWARDED IN
WASHINGTON D.C., U.S.A. BY THE INTERNATIONAL
YOUTH FOUNDATION

162. YOUNGEST ENTREPRENEUR FROM BATAAN WHO
WAS AWARDED BY THE PRESIDENT OF THE
PHILIPPINES

167. MOTTO:
THE GREATEST
ABILITY IN THIS
WORLD IS:
AVAILABILITY

168. MOTTO:
JUST BELIEVE
IN YOURSELF
THEN YOU CAN
DO
EVERYTHING!

169. US: Pocholo Gonzales
CreatiVoices Productions

170. CONTACT US
 CREATIVOICES PRODUCTIONS
 info@creativoices.com
 creativoices dot com
 www.pochology.com
 +639062143888

171. WATCH and LISTEN
 PERSPECTIVES
 GLOBAL NEWS NETWORK
FRIDAYS 10 AM
 CREATIVE BUSINESS TV
GLOBAL NEWS NETWORK
CHANNEL 44 DESTINY
FRIDAYS 11 AM

172. POCHOLOGY:
There is no yesterday
or tomorrow:
Only Today!
Just Do it!
NOW

173. THANK YOU VERY
MUCH!
MABUHAY
ang
KABATAAN NG
CDO!