Guidelines for Summer Internship Report SubmissionStudents should adopt following guidelines while making Summer Internship Reports1.Use A4 size white Bond paper and there should be one inch margin on all sides of the page2. Page number to be mentioned at the top right hand corner of the page3.Recommended font size is 12 and should not be more than 14 and font recommended are Times newroman, Tahoma and Courier.Use the same font size and type throughout your paper.4.There should be double spacing and avoid leaving single line at the bottom or top of the page.5. Paragraph should be more than two lines.6. Do not write in the way you do conversationNote: 1. Summer Internship is on Primary and Secondary Data 2. Report in Spiral Bindings(2 copies) 3. Any clarification please contact General Form1. Title Page2. Company’s Letter(confirming your internship of 45 days)3. Acknowledgement Letter4. Table of Contents5. A brief outline about the company6. A brief outline of the research and its findings7. A concise statement of the problem (market/finance/hr) and its translation into research problem8. Aim and Objective of the Report9. An outline of the research design or methodology used in research to meet the objectives10. Data Analysis and results with the abstract of relevant data11. Limitations on research and results12. The findings , Conclusions and recommendation13. Appendices : questionnaire copy, glossary of terms used, references used etc Guidelines for PPt 1. Duration of Presentations : 15 minutes 2. Power Point Presentations should not less than 10 and not more than 15 slides 3. Question and Answers session will be of 5 minutes 4. Maximum Slides in your presentations should be on Data Analysis , Your Findings and Conclusion Dairy Milk
5 Star Perk Temptation Celebrations Eclairs Relish http://www.scribd.com/archive/plans?doc=53184493 http://www.slideshare.net/deepbaazigar/cadbury-india http://www.thehindubusinessline.in/iw/2001/07/22/stories/0522e151.htm http://www.slideshare.net/manoharprasad/cadbury-dairy-milk-10250572 http://www.slideshare.net/gauravnanjani/cadburys-dairy-milk http://www.investis.com/reports/cbry_ir_2005_en/pdf/cbry_ir_2005_en.pdf u tube http://www.youtube.com/watch?v=nfczfI0G_30 IMP www.scribd.com/doc/14817717/Nestle-vs-Cadbury www.scribd.com/doc/47964480/Cadbury-vs-Nestle http://www.slideshare.net/hemanthcrpatna/a-project-report-on-analysis-of-cadbury-chocolate- in-the-market-with-its-competitors pakka http://www.slideshare.net/gauravnanjani/cadburys-dairy-milk CadburyHistory1824-1900: Early historyIn 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he producedhimself, at Bull Street in Birmingham, England. He later moved into the production of a varietyof cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to thewealthy because of the high cost of production. John Cadbury became a partner with his brotherBenjamin and the company they formed was called Cadbury Brothers of Birmingham.The brothers opened an office in London and in 1854 they received the Royal Warrant asmanufacturers of chocolate and cocoa toQueen Victoria. In the 1850s the industry received amuch needed boost, with the reduction in the high import taxes on cocoa, allowing chocolate tobe more affordable to everybody.Due to the popularity of a new expanded product line, including the "Cadburys Cocoa Essence",the company decided to cease trading in tea in 1873. Master confectioner Frederic Kinchelman
was appointed to share his recipe and production secrets with Cadbury, which led to anassortment of chocolate covered products.Taking over the business in 1861, John Cadburys sons Richard and George decided in 1878 thatthey needed new premises. Better transport access for milk that was inward shipped by canal,and cocoa that was brought in by rail from London, Southampton and Liverpool docks was takeninto consideration. With the development of the Birmingham West Suburban Railway along thepath of theWorcester and Birmingham Canal, they acquired the Bournbrook estate, comprising14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham.Located next Stirchley Road railway station, which itself was opposite the canal, they renamedthe estate Bournville and opened the Bournville factory the following year.In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and planned, at hisown expense, a model village which would alleviate the evils of modern more cramped livingconditions. By 1900 the estate included 313 cottages and houses set on 330 acres (130 ha) ofland. As the Cadbury family were Quakers there were no pubs in the estate; in fact, it was theirQuaker beliefs that first led them to sell tea, coffee and cocoa as alternatives to alcohol.1900-2007Somerdale Factory from 1919 merger with Frys.In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previouschocolate bars, and it became the companys best selling product by 1913. Fruit and Nut wasintroduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By thispoint, Cadbury was the brand leader in the United Kingdom. These were accompanied by severalother products: Flake (1920),Cream-filled eggs (1923), Crunchie (1929) (Crunchie wasoriginally launched under the Frys name but later adopted by Cadburys) andRoses (1938).Cadburys Milk Tray was first produced in 1915 and continued in production throughout theremainder of the First World War. More than 2,000 of Cadburys male employees joined theArmed Forces and to support the war effort, Cadbury provided clothing, books and chocolate to
soldiers. After the war, the Bournville factory was redeveloped and mass production began inearnest. In 1918, Cadbury opened their first overseas factory in Hobart, Tasmania and in 1919undertook a merger with J. S. Fry & Sons, another chocolate manufacturer, resulting in theintegration of well-known brands such as Frys Chocolate Cream and Frys Turkish Delight..During World War II, parts of the Bournville factory were turned over to war work,producing milling machines and seats for fighter aircraft. Workers ploughed football fields toplant crops. As chocolate was regarded as an essential food, it was placed under governmentsupervision for the entire war. The wartime rationing of chocolate ended in 1949, and normalproduction resumed. Cadbury subsequently built new factories and had an increasing demand fortheir products.Schweppes merger (1969)The Cadbury Schweppes logo used until the demerger in 2008Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969.Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Typhoo Tea and more. In the US,Schweppes Beverages was created and the manufacture of Cadbury confectionery brands waslicensed to The Hershey Company.Snapple, Mistic and Stewarts (formerly Cable Car Beverage) were sold by Triarc to CadburySchweppes in 2000 for $1.45 billion. In October of that same year, Cadbury Schweppespurchased Royal Crown from Triarc.Schweppes demergerIn March 2007, it was revealed that Cadbury Schweppes was planning to split its business intotwo separate entities: one focusing on its main chocolate and confectionery market; the other onits US drinks business. The demerger took effect on 2 May 2008, with the drinks businessbecoming Dr. Pepper Snapple Group Inc. In December 2008 it was announced that Cadburywas to sell its Australian beverage unit to Asahi Breweries.2007-presentIn October 2007, Cadbury announced the closure of the Somerdale Factory, Keynsham, formerlypart of Frys. Between 500 and 700 jobs were affected by this change. Production transferred toother plants in England and Poland.
In 2008 Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett wassold to Tangerine Confectionery for £58million cash. This sale included factories at Pontefract,Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800employees.In mid-2009 Cadbury replaced some of the cocoa butter in their non-UK chocolate productswith palm oil. Despite stating this was a response to consumer demand to improve taste andtexture, there was no "new improved recipe" claim placed on New Zealand labels. Consumerbacklash was significant from environmentalists and chocolate lovers. By August 2009, thecompany announced that it was reverting to the use of cocoa butter in New Zealand. Inaddition, they would source cocoa beans through Fair Trade channels. In January 2010prospective buyer Kraft pledged to honour Cadburys commitment.Kraft Foods takeover (2010)On 7 September 2009 Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeoverbid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued thecompany. Kraft launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on9 November 2009. Business Secretary Peter Mandelson warned Kraft not to try to "make aquick buck" from the acquisition of Cadbury.On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and thatKraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn).Kraft, which issued a statement stating that the deal will create a "global confectionery leader",had to borrow £7 billion (US$11.5bn) in order to finance the takeover.The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-brandedchocolate (but not its other confectionery) in the United States and has been reported to shareCadburys "ethos". Hershey had expressed an interest in buying Cadbury because it wouldbroaden its access to faster-growing international markets. But on 22 January 2010, Hersheyannounced that it would not counter Krafts final offer.The acquisition of Cadbury faced widespread disapproval from the British public, as well asgroups and organisations including trade union Unite, who fought against the acquisition ofthe company which, according to Prime Minister Gordon Brown, was very important tothe British economy. Unite estimated that a takeover by Kraft could put 30,000 jobs "atrisk", and UK shareholders protested over the mpeaergers and acquisitions advisory feescharged by banks. Cadburys M&A advisers were UBS,Goldman Sachs and MorganStanley. Controversially, RBS, a bank 84% owned by the United Kingdom Government,funded the Kraft takeover.
On 2 February 2010, Kraft secured over 71% of Cadburys shares thus finalising thedeal. Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury fromthe stock market and fully integrate it as part of Kraft. This was achieved on 5 February 2010,and the company announced that Cadbury shares would be de-listed on 8 March 2010.On 3 February 2010, the Chairman Roger Carr, chief executive Todd Stitzer and chief financialofficer Andrew Bonfield all announced their resignations. Stitzer had worked at the companyfor 27 years.On 9 February 2010, Kraft announced that they were planning to close the SomerdaleFactory, Keynsham, with the loss of 400 jobs.The management explained that existing plansto move production to Poland were too advanced to be realistically reversed, though assuranceshad been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggestingthat they felt betrayed and as if they have been "sacked twice". On 22 April 2010, PhilRumbol, the man behind the famous Gorilla advertisement, announced his plans to leave theCadbury company in July following Krafts takeover.In June 2010 the Polish division, Cadbury-Wedel, was sold to Lotte of Korea. The EuropeanCommission made the sale a condition of the Kraft takeover. As part of the deal Kraft will keepthe Cadbury, Halls and other brands along with two plants in Skarbimierz. Lotte will take overthe plant in Warsaw along with the E Wedel brand.