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BE LIKE ME AT TSCTBE LIKE ME AT TSCT
Pennsylvania's only state-owned, two-year college of technologyPennsylvania's only state-owned, two-year college of technology
Marketing/BrandingMarketing/Branding
SurveySurvey
One of the points of the college’s Strategic Plan is to better enhance
the Marketing and Branding efforts of the college.
In order to continue to strengthen this point of the strategic plan, we
asked each of you to administer a survey to several individuals
regarding Thaddeus Stevens College and the Marketing/Branding of
the college.
We received 50 completed surveys.
Marketing/BrandingMarketing/Branding
Survey QuestionsSurvey Questions
The survey asked six (6) questions:
1.What word(s) come to mind when I say “Thaddeus Stevens College?”
2.In what media have you seen or heard about the College recently?
3.Is the College consistent in its message or identity? If not, why?
4.What other College or Educational Institution would you compare Stevens
to?
5.What distinguishes Thaddeus Stevens College?
6.What one thing could the College do to promote awareness?
The Results:The Results:
Question #1Question #1
The Results:The Results:
Question #1 - OtherQuestion #1 - Other
What word(s) come to mind when I say “Thaddeus Stevens College”?
Marketing/BrandingMarketing/Branding
SurveySurvey
Marketing/BrandingMarketing/Branding
SurveySurvey
In what media have you seen or heard about the college recently?
OTHER
Marketing/BrandingMarketing/Branding
SurveySurvey
Marketing/BrandingMarketing/Branding
SurveySurvey
Is the College consistent in its message or identity? If not why?
• About as well as other colleges
• Probably, but not widely communicated
• I’ve heard very little of its message
• Message seems to be serving those needing financial assistance and
providing learning with hands on experience.
• I think it provides a greater spread of educational opportunity that its
identity. It is growing beyond its identity.
• Not an inconsistent message. Just an insufficient message
Marketing/BrandingMarketing/Branding
SurveySurvey
Marketing/BrandingMarketing/Branding
SurveySurvey
What other College or Educational Institution
would you compare Stevens to?
COMMENTS
• Vo-Techs, but more scholastic, meaning higher credibility, less
accessible for average worker wanting training
• For Profits entities like YTI that do not have TSCT’s reputation
• Local Vo-Tech at the high school level
• Local Vo-Tech Adult Night Programs
Marketing/BrandingMarketing/Branding
SurveySurvey
Marketing/BrandingMarketing/Branding
SurveySurvey
What distinguishes Thaddeus Stevens College?
COMMENTS
• Local heritage
• Job placement for graduates
• Upgrading of careers
• Survived 100 years and keeps on improving
• Facilities
• Non profit vs. For profit
• Geared toward trades
• Excellence in achieving missions
• It became college due to its credentials of excellent standards
• It is forward thinking, innovative and progressive
• Good for Lancaster area
Marketing/BrandingMarketing/Branding
SurveySurvey
Marketing/BrandingMarketing/Branding
SurveySurvey
What one thing could the College do to promote awareness?
COMMENTS
• With more companies to open up College facilities for field trips
• Showcase graduates in local media and trade journals
• Student testimonials
• E-newsletters
• Media on scholarships/outreach
• Become an active participant in the City of Lancaster’s Community
• Wake the “Sleeping Giant” image
• Provide sessions for community & parents
• Invite Guidance Counselors from HS and Vo-Tech to Stevens
• Promote on the radio
Marketing/BrandingMarketing/Branding
SurveySurvey
BREAKOUT SESSIONS
Take 20 minutes to discuss the following questions within your group.
Please include examples of best practices from your experiences.
1. Based on the information we just reviewed, do you feel the
brand/image of the College is the right one for the school?
a) If your answer is no, please discuss what brand/image the
college should focus on.
b) If your answer is yes, please discuss the best ways we can get
the brand/image out to the public/businesses/etc.
2. If presented a marketing budget of $150,000 to cover the entire state
of PA, how would you spend it to accomplish the goals discussed
here.

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