C21 Social Media 2011

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The document discusses Century 21's social media presence and activities in 2011. It provides details on Century 21's accounts and branding on platforms such as Facebook, Twitter, YouTube, and Flickr. It also discusses Century 21's sponsorship of BlogWorld & New Media Expo in 2010, including their bronze sponsorship benefits like providing power strips and signage at the event.

Business Real Estate

CENTURY 21® Social Media
Executive Summary - 2011

@C21 – Home Matters
http://blog.century21.com/

Copyright © 2011 Century 21 Real Estate LLC. All rights reserved. 2

CENTURY 21® Facebook
www.facebook.com/century21

Copyright © 2011 Century 21 Real Estate LLC. All rights reserved. 3

C21 Broker - Buyer / Seller Facebook App

Copyright © 2011 Century 21 Real Estate LLC. All rights reserved. 4

Easter Seals Climb for Kids Campaign

Copyright © 2011 Century 21 Real Estate LLC. All rights reserved. 5

CENTURY 21® How To TV – Social Media Series

Copyright © 2011 Century 21 Real Estate LLC. All rights reserved. 6

CENTURY 21 ® Twitter
www.twitter.com/century21

Copyright © 2011 Century 21 Real Estate LLC. All rights reserved. 7

We City – iPhone In-Game Branding

Copyright © 2011 Century 21 Real Estate LLC. All rights reserved. 8

CENTURY 21® YouTube
www.youtube.com/century21

Copyright © 2011 Century 21 Real Estate LLC. All rights reserved. 9

CENTURY 21® Flickr
www.flickr.com/c21realestate

Copyright © 2011 Century 21 Real Estate LLC. All rights reserved. 10

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit http://gaspedal.com/blogwell/ In her BlogWell New York case study presentation, "How Nokia is Connecting People with Social Media," North American Social Media Communications Representative Molly Schonthal explains that, for the world’s largest manufacturer of cell phones, ‘connecting people’ is much more than a tag line - it’s a focus of business. Social Media Communication is a top priority for Nokia, both internally and externally. Learn how Nokia is incorporating the latest social media tools and trends into their practices as a way of working rather than just a competence area. Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell

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According to Bev Thorne, CMO, Century 21 Real Estate LLC, "We're striving to keep the brand relevant to breaking news and pop-culture trends, and in a way and form that keeps it relevant to the target customer." While Century 21 certainly isn't new to social media, she said, the brand has been striving lately to be more frequent and timely and take on issues that are top-of-mind. Thorne said research shows that consumers "are in the range of 20 to 25 percent more likely to remember and consider a brand with a linkage to something in real time."

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C21 Social Media 2011

1. CENTURY 21® Social Media Executive Summary - 2011

11. In 2010 BlogWorld Attendees had a combined monthly audience of more than 350 MILLION readers, viewers and listeners. BlogWorld & New Media Expo BlogWorld Sponsorship • Objectives: Brand engagement and preference, • Description of Services: See sponsorship below. In 2010 BlogWorld Attendees had a combined monthly audience of more than 350 MILLION readers, viewers and listeners. Bronze Sponsorship • Description of Sponsorship: o Twenty (20) powerstrips placed throughout the Jacob K. Javits Convention Center accompanied by ten (10) - 1 meter panel signs displaying “POWERED BY CENTURY 21” p g p y g o Six (6) Exhibitor Passes which include all keynotes and BlogWorld parties, as well as Century 21’s logo and BRONZE sponsorship status: oDisplayed on signage at entrance to BlogWorld oDisplayed on the inside cover of the conference program/exhibitor directory oProminent signage at entrance to seminars included in REBlogWorld oRecognition of C R ii f Century 21’ sponsorship f 21’s hi from the podium b f h di before each seminar i the REBl W ld track, and h i in h REBlogWorld k d at the conclusion of the day’s session oRecognition in the conference program/exhibitor directory as the REBlogworld track sponsor oTwo (2) Full Access Pass for your company to the event Copyright © 2011 Century 21 Real Estate LLC. All rights reserved. 11

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