This document discusses the importance of authenticity in online customer reviews for building consumer trust. It begins by introducing Bazaarvoice's commitment to authenticity and their policies for ensuring reviews are free from fraud and spam. Next, it describes Bazaarvoice's technology for detecting fraudulent reviews through device reputation and fraud management. It then provides examples of detected fraud cases and outlines Best Buy's partnership with Bazaarvoice. Data shows reviews strongly influence consumer purchases for Best Buy, but that consumers don't believe every review. The document closes by discussing ongoing efforts to address review fraud such as increasing verified reviews and enforcing terms and conditions.