2. INTRODUCTION
Buzzdeck is an active monitoring platform that
helps you evolve, capture, analyse, then react to your
impact on social engagement, sales and ROI.
Visualising over 100 different data feeds from
more than 25 sources there is no other service
that offers such comprehensive, easily viewed,
easily used analysis of social and online presence.
Born and proven in the challenging music space
for music artists, big labels and managers to track
sales, Buzzdeck is now offered to all verticals,
including TV, Films, Brands, PR/personalities and
books/games/apps.
4. EXECUTIVE SUMMARY
Spun out of the acquisition of it’s mother company, AWAL.com, a
music sales website for artists such as Radiohead, Arctic Monkeys
and over 9,000 others, Buzzdeck is an action oriented, social
listening analytics platform.
Born out of the music industry to track sales, but applicable to most
other verticals, Buzzdeck is growing across markets agnostically
offering low cost subscription to any company, production or
person for monitoring their market impact at increasing levels of
engagement.
Visualising demographics, authenticated social trackers, twitter data,
sales data, custom feeds and geo-heat mapping, Buzzdeck’s
dashboard reports market engagement presence in order for
marketeers and managers to analyse, then act on their next
decision, as well informed as possible.
5. EXECUTIVE SUMMARY
Many analytics tools are overly complex and provide little actual
consumable business intelligence or insight. Consequently their output is
not widely distributed
Buzzdeck changes this, by making the insights far easier to digest. This
means it is accessible to everyone within a business rather than just
statisticians and insights teams
7. CUSTOMERS
“Buzzdeck gives us the platform to plot an artist’s
online data alongside offline campaign events.
From there, we can try and draw out causal
relationships between the different campaign
elements, allowing us to focus our time and
resource where we know it’s most useful.”
Daniel Ayers, Director of Digital Services, Sony Music UK
“Buzzdeck was crucial in helping us analyse and
react to the online activity around Plan B’s album
release. The insight it gave us was invaluable in
helping to build a successful campaign for this
number 1 selling album release.”
Jack Melhuish, Head of Marketing, Atlantic UK
8. CUSTOMERS
Buzzdeck is the trusted platform by both labels and
independent management companies to track some of the
highest profile recording artists currently active. We have
previously used some of these artists in promotional
material with the agreement of the artist management &
data owners. These relationships can be leveraged to build
the profile of the business.
9. CUSTOMERS
Buzzdeck has been engaged by SXSW to
track all the activity around their music, film
and technology festival in March 2013.
Tracking up to 8000 artists prior, during and
after the event, Buzzdeck produces
comparative charts on which artists who
are the hottest.
11. LICENSING
‣ Customers such as Sony, Music, Atlantic Records,
Concord and Kobalt/AWAL have enterprise
licenses.
‣ Smaller independents or managers are offered a
private hosted solution for a limited number of
profiles.
‣ All other users, such as Roc Nation, are currently
using the public facing service at buzzdeck.com
12. FEATURES - TIMELINE
‣ All daily statistics for up to
a year can be displayed
on the same chart
‣ Campaign events can be
automatically or manually
imported and displayed
below the chart allowing
you to see their direct
effect on sales and social
media interest
‣ Show and hide individual
statistics to personalise
your view
13. FEATURES - HEATMAP
‣ Coloured regions indicate
number of people, clicks or
views for each statistic in that
area
‣ Events within a selected time
period are displayed on the
heatmap, allowing you to see
the effect of that event on
local area
‣ Navigate the map with the
same controls as Google
Maps, allowing you to view
large or small geographic
regions easily
14. FEATURES - DEMOGRAPHICS
‣ View and compare
gender and age
percentages and
proportions for different
social networks in a
single view
‣ Compare difference
between demographic of
friends and visitors
‣ Solo channels to see the
demographic data in
isolation and use this to
identify the ideal
advertising strategy for
each network
15. FEATURES - FEED
‣ Real-time impression of
current online impact -
updates every 30 seconds
‣ Word Cloud lets you see
most used words and
filter feed by these words
‣ Feed content is
warehoused for 30 days
to allow in-depth analysis
of the last month
‣ Follow links to original
content and authors
directly from the feed
view
16. FEATURES - FEED CHARTS
‣ The chart displays the
most prolific tweeters for
the search terms
associated with the profile
- this could be an artist or
product name, or a
campaign hashtag.
‣ This enables competitions
to be run, or advocate-
based marketing strategies
to be deployed for
seeding viral content
‣ The user can follow links
to authors twitter pages
directly from the feed
chart view
17. FEATURES - TAG CHARTS
‣ Compare a tagged
group of profiles
across any metric
and time span
‣ Allows comparative
analysis of
performance either
by social channel or
by any other
common metric -
even custom data
18. FEATURES - EVENT COMPARISONS
‣ Comparative view of the
timeline around specific
events to allow the user
to evaluate the efficacy of
different advertising and
social strategies that may
have been deployed
during different
campaigns
‣ This view can be used to
build a set of ‘steps to
success’ for efficient
campaign planning
19. FEATURES - METRIC COMPARISONS
‣ Comparative view of
the timeline for the
same metric across a
number of profiles to
see how they compare
on a daily view
‣ Select different groups
of profiles and time
spans to customise the
comparison
20. FEATURES - SIMPLE SET-UP
‣ Settings allow simple
connection to a large
number of websites
and services to enable
the platform to gather
metrics data
‣ Simple, clean UI with
step-by-step
instructions make the
set-up easy even for
basic users
21. FEATURES - CUSTOM TRACKERS
‣ Buzzdeck allows the user to
generate pixel and link
trackers which can be
embedded in websites, e-
mails, mobile apps, or
anywhere else where HTML
content can be used or
accessed
‣ Pixel and link trackers
generate daily traffic data for
total and unique numbers of
views / clicks and location
data derived from the IP
addresses of end-users
‣ The metrics for pixel and
link trackers are displayed
on the Timeline and the
Heatmap
22. FEATURES - CUSTOM DATA
‣ Import of custom data (e.g.
daily sales figures) can be
achieved via a simple cut-
and-paste interface that lets
the user copy data from a
spreadsheet and store the
data to their profile
‣ This allows any custom data
source to be ingested into
Buzzdeck for viewing on the
timeline, and enables a large
number of different sales
data formats to be ingested
23. FEATURES - SALES DATA
‣ Buzzdeck already supports
a number of sales data
imports such as iTunes,
Spotify and the Official
Charts Company, and this
is expanding on a regular
basis as customer needs
dictate
‣ The product is easily
extensible to support new
sales and other metrics
imports if they are a
requirement for new
customers / markets
24. FEATURES - REPORTING
‣ Schedule reports in either
summary, detailed weekly
or detailed 4-weekly PDF
formats to be sent out
every week on the day of
choice
‣ Send out any of the
report types immediately
to any e-mail recipient for
any of your profiles for an
on-the-spot update
25. FEATURES - ENTERPRISE SECURITY
yourco.buzzdeck.com ‣ A key feature of the product for
enterprise customers is that it supports
bespoke cloud-hosted installations
‣ These can be administered directly by
designated admin users within an
organisation, allowing them to add and
remove new users and assign them to
profiles, etc
‣ This means that sensitive metrics (e.g.
VPN sales data) can be kept within the IT
domain of the data owners, and service
access can be restricted to authorised IP
addresses & personnel only
‣ This additional security is key for large
corporations who would not consider
importing their sales data into a public-
access service
27. TV & FILM Any...
ARTIST - CELEBRITY - TV SHOW - FILM - COMPANY
in any country
Fast National Ratings
http://bzz.is/7ut
Viewing figures URL link &
pixel trackers
buzz Radio & Web
Social Media deck plays
Buzzdeck installed on
secure cloud server
Log in from
anywhere in the Multi user accounts
world on any with restricted access Custom data import
device from any private
Sales source
28. TV & FILM
LINK TRACKING
Buzzdeck has it’s own link shortening system and real time reporting
X Factor website from Facebook http://bzz.is/7ut http://www.itv.com/
X Factor twitter from Facebook http://bzz.is/8xd http://twitter.com/thexfactor
X Factor APP from Facebook http://bzz.is/9rp http://bit.ly/Pmm66
29. TV & FILM
Yahoo! Paranormal Activity trailer page
2 more client targets -
Twitter and the movie’s
Official website
30. TV & FILM
Monitor featured video in the same way...
Screenshot: Yahoo! Movietalk page:
Link trackers
behind content
32. BRAND ANALYTICS
‣ The ability to match metrics, demographics and location data
from the music space with those of products allowing brands
to choose suitable music for campaigns is a unique capability
‣ Enterprise security that allows corporations to keep their
sales and marketing data within their own secure domain
with a private instance of the Buzzdeck platform
33. BRAND ANALYTICS
The location of engaged fans who directly interact with products
REAL TIME LINK TRACKING
Buzzdeck has it’s own link shortening system
Web to Vacuum cleaners http://bzz.is/7ut http://www.vax.co.uk/
vacuum-cleaners
Web to Carpet cleaners http://bzz.is/8xd http://www.vax.co.uk/carpet-cleaners
Web to Bare Floor cleaners http://bzz.is/9rp http://www.vaxsteam.com/
34. PRICING MODEL
‣ Users subscribe at £50 per profile per month, with
tiered discounts at 10, 50 and 100 profiles.
‣ A private hosted solution costs an additional
£1,000 per month set-up and management fee. In
most cases the hosting costs themselves are borne
by the customer, allowing them to use their existing
hosting partners.
‣ A full enterprise solution, allowing access
restrictions to be applied (via ‘IP whitelisting’), and
an unlimited number of users and profiles is
charged at £8,000 per month.
‣ 30-day cancellation terms apply to all types of
account.
35. what can we tell you ?
dan@buzzdeck.com +44 7815 685 393
USA +1 310 734 8411
