Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

RANKWAVE Connect Introduction Eng.

79,719 views

Published on

Social CRM Platform-as-a-Service

RANKWAVE Connect Introduction Eng.

  1. 1. This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved Social CRM Platform as a Service RANKWAVE, 2014
  2. 2. Market Background Background Market of CRM solution is growing consistently because CRM is very useful in increasing enterprises’ performance through analyzing and understanding of customers’ characteristics. 1 This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved Source : Gartner, 2013 20,797 23,886 27,537 31,729 36,509 2013 2014 2015 2016 2017 Market Size of CRM Solution Effectiveness of CRM Solution TESCO Increase coupon usage rate based on analysis of each customer’s frequently purchased item ORIX Group Providing financial service based on analysis of ORIX Auto Lease customers’ financial status
  3. 3. Market Opportunity Social big data enables enterprises to perform more elaborate CRM. In case of Facebook, it has over 1.2 billion users which is larger than any other company’s and provides over 130 Graph APIs which allows 3rd parties to analyze customer’s characteristics more widely and deeply. Graph API 130 + Graph API of Facebook for 3rd parties 2 This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved Facebook Users of Wordlwide MAU 1.2 bil. + DAU 0.8 bil. + Background *Registered member of Amazon is 0.2 billion
  4. 4. Graph API Social Big Data Solution of RANKWAVE RANKWAVE has built its own analysis platform which can analyze social big data with utilizing various Graph APIs and now is providing Social CRM platform based on the analyzed social data. Social CRM 3 This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved Solution of RANKWAVE Social Analysis Platform Background
  5. 5. Targeted AD based on Analyzing Social data Effectiveness of Social CRM CTR of Social Target AD based on analyzing customers’ social data is much higher than the average CTR of Facebook AD. 4 This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved Movie Sports Internet Health Average of Facebook CTR of RANKWAVE Social Target AD implemented on Facebook
  6. 6. Marketing Event based on Social Influence Power Social influence power can be used for marketing events if social data is analyzed. A small number of social influencers have a 4 times more advertising effect than a large number of general participants. 5 This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved 427,766 1,496,023 A – a event for social influencers B – a event for general participants A marketing event that 30 social influencers shared product information about a brand on their timeline. Case A A marketing event that 300 general participants shared product information about a brand on their timeline. Case B Number of Reach Effectiveness of Social CRM
  7. 7. Social Big Data Analysis of RANKWAVE Social Big-Data Analysis Platform Analysis of RANKWAVE makes unstructured social big data into structured and organized personal information through analyzing users individually. 6 This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved Social GraphDemographic Name Age Birthdate Gender Marital Academic School Major Residence Address Nationality Job Status Interest Graph Brand Celebrity Music Activity Graph Checkin Invitation Analyzed and Organized Personal Information Life Event Brad Fahey 32 Aug. 2, 1980 Male Married Graduate school UCLA Business LA Hollywood USA IBM Manager Starbucks Nike iPad Sears Brand Pitt Angelina Jolie Mariah Carey Eagles Bon Jovi Lady Gaga Disneyland Dodger Stadium Rodeo Street Tokyo Lady Gaga Concert Camping Friend Jane Age 32 Gender Female Marital Married Interest Cooking Checkin Grand Canyon Family Stacey Age 38 Gender Female Interest Travel Checkin New York Birthday 32nd in Aug. Family Son’s Birthday Father’s Birthday Job Promoted to manager Residence Moving in to SF in Jun. Unstructured Social Big Data
  8. 8. RANKWAVE Connect - Social CRM Platform-as-a-Service Solution Introduction 7 RANKWAVE Facebook Enterprise Analyzed Data RANKWAVE Social Big Data Platform Access Token Raw Data Demographic Geographic Interest Area Social Relationship  Gender  Age  Academic Background  Martial Status  Residential Area  Visited Place  Favorite Place  Favorite Brand  Favorite Keywords  Invitation Schedule  Event Schedule  Social Influence Power  Close Friends  Communication Style  Activity Time Zone Social CRM Data RANKWAVE Connect is a platform-as-a-service which enterprises can convert their user’s Facebook data into the Social CRM data through connecting their user’s access token to the platform. This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved
  9. 9. Features of RANKWAVE Connect Solution Introduction RANKWAVE Connect provides elaborate customer analysis immediately right after starting to use so that helps enterprises’ project to be performed in time successfully. It also saves time and cost to install and maintain the system because it is provided in PaaS format. 8This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved Supporting up-to-date information with 24 hours real-time data collection and analysis Elaborated customer analysis with using over 130 Graph API No installation and maintenance cost required because it is provided in PaaS format Providing analyzed information within 10 minutes right after starting to use Data Aggregation Analysis and Filtering Delivering
  10. 10. Competitive Edge of RANKWAVE Connect 9 Enterprises can use RANKWAVE infrastructure only with inserting “Graph API Call” into their web or app service programming. Using RANKWAVE infrastructure is also highly competitive in terms of cost. GET /oauth/access_token? client_id={app-id} &client_secret={app-secret} &grant_type=client_credentials Insert “Graph API Call” UsingRANKWAVE infra.Buildingyour own infra. This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved Competitive Price 0.5 cent for analyzing 1 user / month 10 million dollars only for social data platform installation Very simple “SNS Oauth” from inserting “Graph API Call” into the programming “One” Simple Procedure Solution Introduction
  11. 11. Expected Effectiveness from RANKWAVE Connect 10 Social Big Database strengthen the enterprise’s competitiveness remarkably because it is based on individual analysis of social media user. Therefore, the database can be used for different enterprise’s business This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved Digital AD/ Targeting AD • Tailored advertising message / contents for target group • Increase brand engagement by providing relevant content to consumers Local Sales / Marketing • Identifying target customers’ visiting places for offline sales and marketing • Establishing local sales and marketing strategy based on target’s preference Brand Management • Establishing new product development strategy and designing product experience through customer trend analysis • Co-marketing with brands which are favored by target customers Product Promotion • Up-selling / cross-selling promotion based on Fans’ interest area • Marketing event for churn-in through analyzing customers of competitors Media Utilization • Tailored marketing event for social media usage patterns of target group • Establishing marketing strategy with social influence power to maximize advantage of social media Business Partnership • Co-marketing with Facebook Fanpages which have high relevance with a client • Co-marketing with a brand or celebrity which is influential to customers Solution Introduction
  12. 12. Company Introduction Company Overview RANKWAVE is a social big data business company founded by key people from Cyworld/NateOn(Korean big social media services). RANKWAVE provides social big data solutions which all enterprises must utilize for their success at the age of SNS. 11 This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved Company Name RANKWAVE Co., Ltd. Founder & CEO Sungwha Shim Founded February 1, 2012 Office Deoksan Bldg. 301, Bangbae 852-1, Seocho, Seoul (137-837) Industry Social Big Data Products RANKWAVE Connect Social Marketing Services (Social Influence Marketing, RANKPLACE) Social Analytic Services (Social BI Solution, Real-time Social Issue Alerting) Employees 12 (2014) Website www.rankwave.com Facebook www.facebook.com/RankWave
  13. 13. Technology Company Overview RANKWAVE holds patented algorithms for analyzing social big data. Amazon Web Service credited RANKWAVE Platform for one of excellent system architectures. 12* http://www.slideshare.net/awskorea/rankwave This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved Patented Core Algorithms Credited System Credited by Amazon for an excellentsocial big data platform* Patents Social media contents analysis Method and apparatus for setting data value KOR. 10-1346287, PCT . KR2013-001764 Social influence power analysis Method and apparatus for setting user influence value in network service KOR. 10-1346288, PCT. KR2013-001750 Social influence marketing business model Method and apparatus for providing advertisement information KOR. 10-2012-0112677, Patent-pending Holding patented algorithms for analyzing social big data
  14. 14. Social Analysis Product/Service of RANKWAVE Social Analysis Product/Service RANKWAVE is providing social analysis products and services based on source technology in social big data analysis. 13 This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved 100 Social Influence Marketing SNS Viral Marketing Service We know who has strong social influence in various category and use them for target marketing to maximize viral effect . Clients can take advantage of building their brand image and recognition. RANKPLACE Location-based Marketing Platform We use check-in data for providing users with ‘personalized service and advertising’ based on where they are placed in real- time. This service enables local stores to increase their sales with personalized marketing activities Real-time Social Issue Alerting 24 Hour SNS Monitoring Solution For 24 hours, We are monitoring social keywords which clients concern through our real-time social analysis. We alert situation to our clients via SMS as soon as we find out any abnormal sign about the keywords BIGCUBEWAVE Social Business Intelligence Solution We provide Facebook user analysis data for clients in real-time. Clients can do cross-tab analysis in detail with 14 filters No installation and maintaining cost is required because this is provided based on SaaS. Social Marketing Services Social Analytic Services
  15. 15. References Social Analysis Product/Service RANKWAVE has experience and capability to undergo marketing and research projects with big companies in Korea. 14 This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014 All Rights Reserved Social influence marketing project based on social analysis for Styletag (a fashion item curating mobile app) Contents recommendation system based on the result of social data analysis
  16. 16. CONTACT TEL : 82-2-537-4849, 82-10-6603-5604 E-mail : hskim@rankwave.net Homepage : www.rankwave.com : www.facebook.com/RankWave THANK YOU

×