The document outlines a 6 stage buying process: 1) Need, where the consumer identifies a need; 2) Contemplation, where the consumer considers if they can afford and want the item; 3) Visualization, where the consumer envisions the specific item; 4) Synthesis, where the consumer pulls all elements together; 5) Sale, where the consumer finalizes the purchase; 6) Reviewing, where the consumer ensures they made the right decision.