The document discusses potential business models for online news, emphasizing the shift from traditional print revenue sources to new online funding strategies. It outlines various approaches like advertising, non-profit news measures, paywalls, and subscription models, while highlighting the challenges and opportunities presented by rising costs and changing audience dynamics. The document also notes the increasing role of citizen journalists and online communities in news creation.

1. Buy this news, please? Potential business models for online news in the not-all-that-far-off future

2. A Look Back Subscriptions didn’t cover the cost of news content, only delivery method. Advertising covered the rest. In 2000, 40% of the newspaper industry’s revenue came from print classifieds.

3. Why focus on online news? Rising costs associated with print: Fuel, newsprint, postage, etc. There’s new audiences out there. Well, that’s what I know best. So there.

4. Who’ll be making news? (Everyone)

5. Who’ll be making news? Citizen journalists Bloggers Online communities News start-ups

6. “Old Media” Survivors (Hey, why not?)

7. No money, mo’ problems 6 theories for funding online news

8. #1 - Advertising If it ain’t broke, why fix it?

9. Not just for print anymore

10. Some sites profit from online ads (Gawker, Tech Crunch, etc.) Those sites have less overhead Sponsored content Target advertising to readers

11. News as Non-Profit That’s not an oxymoron

12. News as Non-Profit Largely paid for by grants, philanthropy “ Watchdog for hire” Published in other news outlets ProPublica, Common Language Project

13. Pay Walls Get behind the velvet rope

14. Content pay walls News accessed only by subscribers Probably most popular option with journalists Ex: Newport Daily News, magazines

15. Content pay walls Pros Forces readers to subscribe Limits unauthorized use of copyrighted content Increases value of exclusive content Cons Readers may turn to free competitors Lost traffic, lost ad revenue Subscriptions alone don’t pay the bills

16. “ Freemium” Memberships One easy payment of $19.95…

17. “ Freemium” Memberships Offers most everyday content for free Charging for access to exclusive content May include extra discounts, perks not available to non-subscribers

18. Who’s Doing it Well Packer Insider at JSOnline.com ESPN Insider Men’s Health Personal Training Wall Street Journal Niche content

19. Micropayments Readers determine value by paying for what they want

20. Micropayments

21. Government Subsidy No, really.

22. Cons: Pros:

23. Who knows?

24. Mandy Jenkins For more info go to manjamedia.com Twitter: @mjenkins Email: mandyjenkins@gmail.com