SlideShare a Scribd company logo
News 2.0           Taylor Wiegert
                                Social Marketing Associate, Empower MediaMarketing
[Personalized and Customized]   twitter.com/twiegert
Have It Your Way...
       [Customize Everything]
Make the Same...
      [Your Own]
Interface Agents
 [Your Information Seekers]
“
“   Most people generally make a
    false assumption that more bits
    are better.
              More is more.
                                          ”
                          --Nicholas Negroponte
People Optimize With...
      [Human Filters]
Interface Agents
 [Scan the Universe]
 [Extract the Information]
 [Deliver Custom Content]
The Future
[Custom Aggregation]
Local News Goes...
      [Microlocal]
The Crowd Defines Individual Interests...
       [Agents Deliver Individual Content]
Agents Learn...
       [What Content and What Form]
What is News 2.0?
      [You Decide]
The [End]
About Me

Taylor Wiegert
Social Marketing Associate,
  Empower MediaMarketing

twitter.com/twiegert

1StepAheadCommunity.com

More Related Content

Viewers also liked

Revuepresse 22 nov2011_immac
Revuepresse 22 nov2011_immacRevuepresse 22 nov2011_immac
Revuepresse 22 nov2011_immacClaudie Merlet
 
Tutor 9 based on pdf
Tutor 9 based on pdfTutor 9 based on pdf
Tutor 9 based on pdf
Drradz Maths
 
HOSPITAL DE APARTADÓ (Aviso Definitivo)
HOSPITAL DE APARTADÓ (Aviso Definitivo)HOSPITAL DE APARTADÓ (Aviso Definitivo)
HOSPITAL DE APARTADÓ (Aviso Definitivo)
VIDEOS DE URABÁ
 
Presentacion temporada prensa 201112
Presentacion temporada prensa 201112Presentacion temporada prensa 201112
Presentacion temporada prensa 201112
Guias de Picos de Europa Panes Aventura
 
Novena de Natal 2015 - diocese de Jundiaí
Novena de Natal 2015 - diocese de JundiaíNovena de Natal 2015 - diocese de Jundiaí
Novena de Natal 2015 - diocese de Jundiaí
Bernadetecebs .
 
Invention to Venture
Invention to VentureInvention to Venture
Invention to Venture
Rick Paul
 
An Overview of the Ski Industry
An Overview of the Ski IndustryAn Overview of the Ski Industry
An Overview of the Ski Industry
Jess Sloss
 
Velocity Talk: Top 10 Problems Costing You Millions
Velocity Talk: Top 10 Problems Costing You MillionsVelocity Talk: Top 10 Problems Costing You Millions
Velocity Talk: Top 10 Problems Costing You Millions
Jennifer Carlson
 
Clase 17 energia no renovable y renovable y velocidad resumido rev 5-1-10 ...
Clase 17   energia no renovable y renovable y velocidad resumido rev  5-1-10 ...Clase 17   energia no renovable y renovable y velocidad resumido rev  5-1-10 ...
Clase 17 energia no renovable y renovable y velocidad resumido rev 5-1-10 ...
Rafael Caballero
 
Introduce yourself
Introduce yourself Introduce yourself
Introduce yourself
Jeisson Restrepo
 
La Enciclopedia
La EnciclopediaLa Enciclopedia
La Enciclopedia
Pedro
 

Viewers also liked (11)

Revuepresse 22 nov2011_immac
Revuepresse 22 nov2011_immacRevuepresse 22 nov2011_immac
Revuepresse 22 nov2011_immac
 
Tutor 9 based on pdf
Tutor 9 based on pdfTutor 9 based on pdf
Tutor 9 based on pdf
 
HOSPITAL DE APARTADÓ (Aviso Definitivo)
HOSPITAL DE APARTADÓ (Aviso Definitivo)HOSPITAL DE APARTADÓ (Aviso Definitivo)
HOSPITAL DE APARTADÓ (Aviso Definitivo)
 
Presentacion temporada prensa 201112
Presentacion temporada prensa 201112Presentacion temporada prensa 201112
Presentacion temporada prensa 201112
 
Novena de Natal 2015 - diocese de Jundiaí
Novena de Natal 2015 - diocese de JundiaíNovena de Natal 2015 - diocese de Jundiaí
Novena de Natal 2015 - diocese de Jundiaí
 
Invention to Venture
Invention to VentureInvention to Venture
Invention to Venture
 
An Overview of the Ski Industry
An Overview of the Ski IndustryAn Overview of the Ski Industry
An Overview of the Ski Industry
 
Velocity Talk: Top 10 Problems Costing You Millions
Velocity Talk: Top 10 Problems Costing You MillionsVelocity Talk: Top 10 Problems Costing You Millions
Velocity Talk: Top 10 Problems Costing You Millions
 
Clase 17 energia no renovable y renovable y velocidad resumido rev 5-1-10 ...
Clase 17   energia no renovable y renovable y velocidad resumido rev  5-1-10 ...Clase 17   energia no renovable y renovable y velocidad resumido rev  5-1-10 ...
Clase 17 energia no renovable y renovable y velocidad resumido rev 5-1-10 ...
 
Introduce yourself
Introduce yourself Introduce yourself
Introduce yourself
 
La Enciclopedia
La EnciclopediaLa Enciclopedia
La Enciclopedia
 

Similar to News 2.0 -- Personalized and Customized

Global Micro Branding
Global  Micro BrandingGlobal  Micro Branding
Global Micro Branding
Walter Schwabe
 
Becoming a Social Business
Becoming a Social BusinessBecoming a Social Business
Becoming a Social Business
Kristie Wells
 
Social Media Introduction for Communications and PR Professionals - by Jos Sc...
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Social Media Introduction for Communications and PR Professionals - by Jos Sc...
Social Media Introduction for Communications and PR Professionals - by Jos Sc...
Jos Schuurmans
 
Social Media and the Rise Of The Brandividual
Social Media and the Rise Of The BrandividualSocial Media and the Rise Of The Brandividual
Social Media and the Rise Of The Brandividual
Kate Trgovac
 
Mike berry idm ghent june 7 2011 copy
Mike berry idm ghent june 7 2011 copyMike berry idm ghent june 7 2011 copy
Mike berry idm ghent june 7 2011 copy
Abbey Road Creations
 
Social Media Madness: New Horizons Presentation
Social Media Madness: New Horizons Presentation Social Media Madness: New Horizons Presentation
Social Media Madness: New Horizons Presentation
Fisher Laishram
 
Mastering the Three Giants - Advertising, Marketing, PR
Mastering the Three Giants - Advertising, Marketing, PRMastering the Three Giants - Advertising, Marketing, PR
Mastering the Three Giants - Advertising, Marketing, PR
Elaine Palmer
 
A Corporate Approach To Social Media - by Jos Schuurmans / Cluetail
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailA Corporate Approach To Social Media - by Jos Schuurmans / Cluetail
A Corporate Approach To Social Media - by Jos Schuurmans / Cluetail
Jos Schuurmans
 
Social Media and Innovation
Social Media and InnovationSocial Media and Innovation
Social Media and Innovation
Simon Fraser University
 
Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...
IBM Danmark
 
Innovation Network Social Media
Innovation Network Social MediaInnovation Network Social Media
Innovation Network Social Media
The Charles Hotel
 
The Social Media Spine: Building the backbone to your online presence
The Social Media Spine: Building the backbone to your online presenceThe Social Media Spine: Building the backbone to your online presence
The Social Media Spine: Building the backbone to your online presence
Stacy Lukasavitz Steele
 
Social Media: Personal Branding
Social Media: Personal BrandingSocial Media: Personal Branding
Social Media: Personal Branding
Wim Mathues
 
Social Media and Broadcasting: Presentation to the Australian Broadcasting Co...
Social Media and Broadcasting: Presentation to the Australian Broadcasting Co...Social Media and Broadcasting: Presentation to the Australian Broadcasting Co...
Social Media and Broadcasting: Presentation to the Australian Broadcasting Co...
Robin Hamman
 
Wild Apricot Expert Webinar: Need Volunteers Four Tech Trends You Need to Know
Wild Apricot Expert Webinar: Need Volunteers  Four Tech Trends You Need to KnowWild Apricot Expert Webinar: Need Volunteers  Four Tech Trends You Need to Know
Wild Apricot Expert Webinar: Need Volunteers Four Tech Trends You Need to Know
Wild Apricot
 
Mis web 2.0
Mis web 2.0Mis web 2.0
Mis web 2.0
Andrea Mendoza
 
Business Of Social Media
Business Of Social MediaBusiness Of Social Media
Business Of Social Media
Matthew Buckland
 
Content curation
Content curationContent curation
Content curation
pressepapiers
 
Social media blogs
Social media blogsSocial media blogs
Social media blogs
Cris Anthony Hödar
 
Trends with Benefits - Social Media Update 2012
Trends with Benefits  - Social Media Update 2012Trends with Benefits  - Social Media Update 2012
Trends with Benefits - Social Media Update 2012
Fan Foundry
 

Similar to News 2.0 -- Personalized and Customized (20)

Global Micro Branding
Global  Micro BrandingGlobal  Micro Branding
Global Micro Branding
 
Becoming a Social Business
Becoming a Social BusinessBecoming a Social Business
Becoming a Social Business
 
Social Media Introduction for Communications and PR Professionals - by Jos Sc...
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Social Media Introduction for Communications and PR Professionals - by Jos Sc...
Social Media Introduction for Communications and PR Professionals - by Jos Sc...
 
Social Media and the Rise Of The Brandividual
Social Media and the Rise Of The BrandividualSocial Media and the Rise Of The Brandividual
Social Media and the Rise Of The Brandividual
 
Mike berry idm ghent june 7 2011 copy
Mike berry idm ghent june 7 2011 copyMike berry idm ghent june 7 2011 copy
Mike berry idm ghent june 7 2011 copy
 
Social Media Madness: New Horizons Presentation
Social Media Madness: New Horizons Presentation Social Media Madness: New Horizons Presentation
Social Media Madness: New Horizons Presentation
 
Mastering the Three Giants - Advertising, Marketing, PR
Mastering the Three Giants - Advertising, Marketing, PRMastering the Three Giants - Advertising, Marketing, PR
Mastering the Three Giants - Advertising, Marketing, PR
 
A Corporate Approach To Social Media - by Jos Schuurmans / Cluetail
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailA Corporate Approach To Social Media - by Jos Schuurmans / Cluetail
A Corporate Approach To Social Media - by Jos Schuurmans / Cluetail
 
Social Media and Innovation
Social Media and InnovationSocial Media and Innovation
Social Media and Innovation
 
Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...
 
Innovation Network Social Media
Innovation Network Social MediaInnovation Network Social Media
Innovation Network Social Media
 
The Social Media Spine: Building the backbone to your online presence
The Social Media Spine: Building the backbone to your online presenceThe Social Media Spine: Building the backbone to your online presence
The Social Media Spine: Building the backbone to your online presence
 
Social Media: Personal Branding
Social Media: Personal BrandingSocial Media: Personal Branding
Social Media: Personal Branding
 
Social Media and Broadcasting: Presentation to the Australian Broadcasting Co...
Social Media and Broadcasting: Presentation to the Australian Broadcasting Co...Social Media and Broadcasting: Presentation to the Australian Broadcasting Co...
Social Media and Broadcasting: Presentation to the Australian Broadcasting Co...
 
Wild Apricot Expert Webinar: Need Volunteers Four Tech Trends You Need to Know
Wild Apricot Expert Webinar: Need Volunteers  Four Tech Trends You Need to KnowWild Apricot Expert Webinar: Need Volunteers  Four Tech Trends You Need to Know
Wild Apricot Expert Webinar: Need Volunteers Four Tech Trends You Need to Know
 
Mis web 2.0
Mis web 2.0Mis web 2.0
Mis web 2.0
 
Business Of Social Media
Business Of Social MediaBusiness Of Social Media
Business Of Social Media
 
Content curation
Content curationContent curation
Content curation
 
Social media blogs
Social media blogsSocial media blogs
Social media blogs
 
Trends with Benefits - Social Media Update 2012
Trends with Benefits  - Social Media Update 2012Trends with Benefits  - Social Media Update 2012
Trends with Benefits - Social Media Update 2012
 

More from Cincinnati Social Media

Reporters as Brand Managers
Reporters as Brand ManagersReporters as Brand Managers
Reporters as Brand Managers
Cincinnati Social Media
 
News as Community-Based Wikis
News as Community-Based WikisNews as Community-Based Wikis
News as Community-Based Wikis
Cincinnati Social Media
 
Reinventing the Newspaper
Reinventing the NewspaperReinventing the Newspaper
Reinventing the Newspaper
Cincinnati Social Media
 
Buy this news, please?
Buy this news, please?Buy this news, please?
Buy this news, please?
Cincinnati Social Media
 
Journalism: Is there an app for that?
Journalism: Is there an app for that?Journalism: Is there an app for that?
Journalism: Is there an app for that?
Cincinnati Social Media
 
How I Got My Job
How I Got My JobHow I Got My Job
How I Got My Job
Cincinnati Social Media
 
The Art of Conversation
The Art of ConversationThe Art of Conversation
The Art of Conversation
Cincinnati Social Media
 

More from Cincinnati Social Media (7)

Reporters as Brand Managers
Reporters as Brand ManagersReporters as Brand Managers
Reporters as Brand Managers
 
News as Community-Based Wikis
News as Community-Based WikisNews as Community-Based Wikis
News as Community-Based Wikis
 
Reinventing the Newspaper
Reinventing the NewspaperReinventing the Newspaper
Reinventing the Newspaper
 
Buy this news, please?
Buy this news, please?Buy this news, please?
Buy this news, please?
 
Journalism: Is there an app for that?
Journalism: Is there an app for that?Journalism: Is there an app for that?
Journalism: Is there an app for that?
 
How I Got My Job
How I Got My JobHow I Got My Job
How I Got My Job
 
The Art of Conversation
The Art of ConversationThe Art of Conversation
The Art of Conversation
 

Recently uploaded

Hindustan Insider 2nd edition release now
Hindustan Insider 2nd edition release nowHindustan Insider 2nd edition release now
Hindustan Insider 2nd edition release now
hindustaninsider22
 
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
Letter-from-ECI-to-MeiTY-21st-march-2024.pdfLetter-from-ECI-to-MeiTY-21st-march-2024.pdf
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
bhavenpr
 
Essential Tools for Modern PR Business .pptx
Essential Tools for Modern PR Business .pptxEssential Tools for Modern PR Business .pptx
Essential Tools for Modern PR Business .pptx
Pragencyuk
 
EED - The Container Port PERFORMANCE INDEX 2023
EED - The Container Port PERFORMANCE INDEX 2023EED - The Container Port PERFORMANCE INDEX 2023
EED - The Container Port PERFORMANCE INDEX 2023
El Estrecho Digital
 
Gabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary JudgmentGabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary Judgment
Abdul-Hakim Shabazz
 
What Ukraine Has Lost During Russia’s Invasion
What Ukraine Has Lost During Russia’s InvasionWhat Ukraine Has Lost During Russia’s Invasion
What Ukraine Has Lost During Russia’s Invasion
LUMINATIVE MEDIA/PROJECT COUNSEL MEDIA GROUP
 
Acolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series)..pdfAcolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series)..pdf
46adnanshahzad
 
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
CIkumparan
 
MAGNA CARTA (minimum 40 characters required)
MAGNA CARTA (minimum 40 characters required)MAGNA CARTA (minimum 40 characters required)
MAGNA CARTA (minimum 40 characters required)
Filippo64
 

Recently uploaded (9)

Hindustan Insider 2nd edition release now
Hindustan Insider 2nd edition release nowHindustan Insider 2nd edition release now
Hindustan Insider 2nd edition release now
 
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
Letter-from-ECI-to-MeiTY-21st-march-2024.pdfLetter-from-ECI-to-MeiTY-21st-march-2024.pdf
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
 
Essential Tools for Modern PR Business .pptx
Essential Tools for Modern PR Business .pptxEssential Tools for Modern PR Business .pptx
Essential Tools for Modern PR Business .pptx
 
EED - The Container Port PERFORMANCE INDEX 2023
EED - The Container Port PERFORMANCE INDEX 2023EED - The Container Port PERFORMANCE INDEX 2023
EED - The Container Port PERFORMANCE INDEX 2023
 
Gabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary JudgmentGabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary Judgment
 
What Ukraine Has Lost During Russia’s Invasion
What Ukraine Has Lost During Russia’s InvasionWhat Ukraine Has Lost During Russia’s Invasion
What Ukraine Has Lost During Russia’s Invasion
 
Acolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series)..pdfAcolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series)..pdf
 
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
 
MAGNA CARTA (minimum 40 characters required)
MAGNA CARTA (minimum 40 characters required)MAGNA CARTA (minimum 40 characters required)
MAGNA CARTA (minimum 40 characters required)
 

News 2.0 -- Personalized and Customized