News reporters as brand managers and information curators from NKY.com's Dennis Hetzel http://twitter.com/dennishetzel at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.
The Prophet Muhammad said that anyone who dies knowing with certainty that there is no god but Allah will enter Paradise. This hadith from Sahih Muslim emphasizes the importance of having faith in the oneness of God and reinforces that belief in monotheism is the key to salvation.
O Conselho Local de Aveiro do PAN convoca uma Assembleia para eleger dois delegados ao Congresso Extraordinário do partido. A reunião ocorrerá em 18 de maio de 2013 na Rua Gaspar Corte Real, 124 em Esmoriz. As listas de candidatos devem conter dois filiados inscritos no Conselho Local e serão votadas de forma secreta.
A short message discusses various gaming terms related to fighting games such as defending, attacking and canceling moves. It mentions tackling, quaking, blizzards and fighting without providing much context around a specific game or situation. The fragmented nature of the message makes it difficult to interpret but it appears to reference combat actions from fighting-style video games.
Este documento describe los diferentes tipos de contaminación ambiental, incluyendo la contaminación visual, acústica, por basuras, emisiones atmosféricas, del suelo, de aguas y radiactiva. Define cada tipo de contaminación y explica brevemente sus causas y efectos. La contaminación puede ser causada por la presencia de agentes físicos, químicos o biológicos en el ambiente de manera que puedan ser dañinos para la salud humana o el bienestar.
O artigo critica fortemente a suspensão do subsídio de férias e 13o mês para funcionários públicos e reformados que recebam mais de mil euros. O autor argumenta que esta medida não é apenas um "roubo", mas irá levar ao "enterro da economia portuguesa por muitos anos", ao reduzir drasticamente o consumo e prejudicar empresas dependentes deste.
The Prophet Muhammad said that anyone who dies knowing with certainty that there is no god but Allah will enter Paradise. This hadith from Sahih Muslim emphasizes the importance of having faith in the oneness of God and reinforces that belief in monotheism is the key to salvation.
O Conselho Local de Aveiro do PAN convoca uma Assembleia para eleger dois delegados ao Congresso Extraordinário do partido. A reunião ocorrerá em 18 de maio de 2013 na Rua Gaspar Corte Real, 124 em Esmoriz. As listas de candidatos devem conter dois filiados inscritos no Conselho Local e serão votadas de forma secreta.
A short message discusses various gaming terms related to fighting games such as defending, attacking and canceling moves. It mentions tackling, quaking, blizzards and fighting without providing much context around a specific game or situation. The fragmented nature of the message makes it difficult to interpret but it appears to reference combat actions from fighting-style video games.
Este documento describe los diferentes tipos de contaminación ambiental, incluyendo la contaminación visual, acústica, por basuras, emisiones atmosféricas, del suelo, de aguas y radiactiva. Define cada tipo de contaminación y explica brevemente sus causas y efectos. La contaminación puede ser causada por la presencia de agentes físicos, químicos o biológicos en el ambiente de manera que puedan ser dañinos para la salud humana o el bienestar.
O artigo critica fortemente a suspensão do subsídio de férias e 13o mês para funcionários públicos e reformados que recebam mais de mil euros. O autor argumenta que esta medida não é apenas um "roubo", mas irá levar ao "enterro da economia portuguesa por muitos anos", ao reduzir drasticamente o consumo e prejudicar empresas dependentes deste.
God taught bees to build their hives in hills, trees and human dwellings. Bees eat from all plants and find the paths of their Lord skillfully. Bees produce drinks of different colors from their bodies that contain healing properties for humans. This is a sign for those who reflect.
O documento descreve a transição da filosofia natural da antiguidade para o método científico moderno, marcado pelo surgimento da experimentação e observação sistemática e quantificada dos fenômenos naturais. Galileu foi fundamental nessa transição ao defender a ciência baseada na matemática e experiência em oposição à autoridade religiosa, apoiando a teoria heliocêntrica de Copérnico.
O documento discute a campanha Setembro Amarelo sobre prevenção ao suicídio. Apresenta estatísticas sobre suicídio no mundo e no Brasil e discute fatores de risco como depressão. Também aborda a visão espírita sobre suicídio, vendo-o como ato condenável que trará sofrimento após a morte do corpo físico.
Livros em Lançamento - III Congresso de Psicologia UniFilShow On
Esta apresentação foi elaborada para divulgar os livros em lançamentos no 3° Congresso de Psicologia da UniFil.
Conheça nosso trabalho: www.showon.com.br
Python tools for webscraping provides an overview of scraping techniques like screen scraping, report mining, and web scraping using spiders and crawlers. It then demonstrates various Python libraries for web scraping including Selenium, Requests, Beautiful Soup, PyQuery, Scrapy, and Scrapy Cloud. The document shows how to scrape data from websites using these tools and techniques.
Exortação apostólica amoris laetitia a alegria do amor o amor na família papa...Antonio De Assis Ribeiro
[1] O documento resume a Exortação Apostólica "Amoris Laetitia" do Papa Francisco sobre o amor na família, abordando temas como a família na Bíblia, os desafios atuais, a vocação da família e o olhar de Jesus sobre as famílias. [2] É destacado que a família deve ser o centro da atenção da Igreja e inspirar-se no amor de Cristo. [3] Também são apresentados temas como o matrimônio como sacramento, a transmissão da vida
Seeding the Conversation: How to listen learn and respond with content that w...Online Marketing Summit
Seeding the Conversation: How to listen learn and respond with content that will spark a positive conversation.
Once you have a good story and a content strategy, how do you get those stories picked up in the news, blogged about, bookmarked and shared by the right people across the social web? This discussion will encompass everything from Social Media Press Releases to Analytics of pickup and beyond.
* Paolina Milana, EVP, Marketing/Media/Editorial Operations, Marketwire
* Linda Zimmer, CEO, MarCom:Interactive
* Sally Falkow, President, PRESSfeed
While the fundamentals of media relations remain the same, Web 2.0 has changed how PR professionals listen, communicate and engage with media. Through the use of new media, pitching is smarter, faster and more powerful. Presentation from PR 2.0 Conference July 13, 2009 in Mpls.
The Startup Newsroom: Lessons From the Single-Subject News Project: #newsrev ...Jake Batsell
Briefing by Kristin Nolan and Lara Setrakian, Tow Fellows at Columbia University, delivered at the Digital News Revenue Summit hosted by The Texas Tribune and Knight Center for Journalism in the Americas, April 3, 2014.
A Long Way from Macomb / Ethics & Trends in BloggingDennisYDR
The document discusses considerations for starting a blog or using social media as a platform, such as defining the mission, intended audience, biases, moderation policies, and standards for accuracy and disclosure. It also describes how reporters and content managers can curate and distribute information across multiple platforms, supplementing and transforming content through audience interaction and feedback in real time.
1) The document discusses many challenges facing news organizations in creating their future, including disruption from new distribution methods and the rise of niche players, changing audience flows, and the need for new approaches to content architecture, computational journalism, and organizational roles.
2) It questions whether new forms of in-depth and persistent journalism can be developed using tools and resources like computational reporting.
3) It argues that constant innovation must be embedded in the culture and DNA of news organizations to succeed in this changing environment.
The document discusses the major music magazine publishers in the UK and their online platforms. It then focuses on the website NME.com, describing it as Europe's biggest music website with over 1.3 million unique users. It notes that NME.com readers are passionate about music and are more responsive to advertising given their close relationship to the site. The document provides the URL for NME's media pack, which contains further information about the magazine.
Who watches this crap, anyway?
This document discusses the importance of understanding audiences and how media producers construct audiences. It defines what an audience is, explores how audiences are categorized and classified, and examines different theories for how audiences receive and make sense of media texts, such as the hypodermic needle model, two-step flow theory, uses and gratifications theory, and reception theory.
Key bloggers are seen as authorities and tastemakers who can reach potential consumers on a personal level. PR and marketing professionals work with influential bloggers to promote brands through product placements and sponsored content. Over time, some blogs have become more like online catalogs that blend editorial content with e-commerce functions. In the future, bloggers may focus more on their personal brand and image rather than content quality, and the lines between blogs and online magazines could become blurred.
The document discusses how data and analytics have changed public relations and marketing work. It notes that PR professionals can no longer rely on intuition alone and must use data to understand audiences, target the right people, and adjust campaigns. It provides examples of how analyzing social media discussions and sales data helped a campaign increase engagement and sales for HP printer cartridges. While data is now essential, the document argues creativity and intuition still have an important role to play alongside analytics. It also discusses how data analysis influenced Obama's 2012 campaign strategy.
The document discusses open source public relations and community outreach. It outlines opportunities for PR, such as promoting ideas directly to customers, and threats, such as losing control of messaging. It also provides tips for being an effective spokesperson, including preparing for interviews, cultivating journalist relationships, and focusing PR efforts as print media declines. The author proposes doing pro bono PR work for open source organizations and developing a community building toolkit.
Here's the recap of my in-class presentation for the 9th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 23 we got granular and talked about Data, but not just on obsessive detail. Instead, we focused on the idea that data can help propel better stories, more effective media and more useful technology. Many thanks to Patty Henderson from Magnet360 for stopping by to share her perspective; and a big thanks to Chris Wexler and Kristen Findley for sharing their links and resources. Please note the Creative Commons license. Thanks.
Social Analysis and Insight: Why Your Customer's Conversations and Social Obj...The Socializers
"Social Analysis and Insight: Why Your Customer's Conversations and Social Objects are Vital to Community Growth and Sales"
Something very powerful emerges when one knows what others are interested in talking about. Agencies and brands MUST hire individuals or contract to organizations who specialize in community and conversation analysis. Storytellers working with insights from social intelligence are vital to community conception and creation. Brand stories that emerge FROM your customer's conversations are far more powerful than the one's originating within the agency. Collaboration between a brand and its customers is the most potent mix.
http://bit.ly/boussias_conference2011
This document summarizes key points from an MC4002 lecture on public relations and social media. It discusses how the definition of PR needs to be updated for the digital age. Specifically, it notes that PR now needs to focus on facilitating ongoing conversations in an always-on world. Additionally, the document discusses how social media enables two-way symmetric communication by allowing organizations to listen, respond to feedback, and engage in dialogue to build relationships. Specific social media platforms like Facebook, Twitter, and blogs are also examined in terms of how PR can utilize them to communicate transparently and build trust with key audiences.
Analysis to Engagement: Demystifying the Digital Communications LandscapeGina Luttrell, PhD
This document discusses the changing digital communications landscape and the skills needed to succeed within it. It notes that consumers now get information from their social networks rather than traditional media outlets. It presents a new model of using analytics to increase reach through shareable content and meaningful brand experiences. It also discusses how the workforce wants clarity, engagement, and accessibility across multiple platforms. Data now drives decisions, and influence models have replaced traditional broadcast models. Building relationships with influencers and targeted engagement are key. Critical skills include using analytics like detectives, reinventing engagement, becoming the best publisher/talent agent, and building new "brains" through predictive modeling. Case studies like Adidas show how to personalize experiences through data insights.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
This document discusses how social media is a harbinger of changes in how organizations should operate in the digital world. It argues that organizations need to focus on personalization, crowdsourcing ideas from customers, developing flexible platforms, prioritizing speed in product development, and maintaining a constant user-centric focus to survive disruptive digital changes. The key is putting people, and understanding user needs, at the center of organizational strategy and culture.
Audience intelligence: Winning the War of Brand Relevance with Audience Inte...Stukent Inc.
Michael Brito from Zeno Group presents actionable tips on how to use social data to: Deliver more impactful storytelling,
Prioritize media relations, Produce more targeted and strategic paid media Identify, & activate audience & influencers
God taught bees to build their hives in hills, trees and human dwellings. Bees eat from all plants and find the paths of their Lord skillfully. Bees produce drinks of different colors from their bodies that contain healing properties for humans. This is a sign for those who reflect.
O documento descreve a transição da filosofia natural da antiguidade para o método científico moderno, marcado pelo surgimento da experimentação e observação sistemática e quantificada dos fenômenos naturais. Galileu foi fundamental nessa transição ao defender a ciência baseada na matemática e experiência em oposição à autoridade religiosa, apoiando a teoria heliocêntrica de Copérnico.
O documento discute a campanha Setembro Amarelo sobre prevenção ao suicídio. Apresenta estatísticas sobre suicídio no mundo e no Brasil e discute fatores de risco como depressão. Também aborda a visão espírita sobre suicídio, vendo-o como ato condenável que trará sofrimento após a morte do corpo físico.
Livros em Lançamento - III Congresso de Psicologia UniFilShow On
Esta apresentação foi elaborada para divulgar os livros em lançamentos no 3° Congresso de Psicologia da UniFil.
Conheça nosso trabalho: www.showon.com.br
Python tools for webscraping provides an overview of scraping techniques like screen scraping, report mining, and web scraping using spiders and crawlers. It then demonstrates various Python libraries for web scraping including Selenium, Requests, Beautiful Soup, PyQuery, Scrapy, and Scrapy Cloud. The document shows how to scrape data from websites using these tools and techniques.
Exortação apostólica amoris laetitia a alegria do amor o amor na família papa...Antonio De Assis Ribeiro
[1] O documento resume a Exortação Apostólica "Amoris Laetitia" do Papa Francisco sobre o amor na família, abordando temas como a família na Bíblia, os desafios atuais, a vocação da família e o olhar de Jesus sobre as famílias. [2] É destacado que a família deve ser o centro da atenção da Igreja e inspirar-se no amor de Cristo. [3] Também são apresentados temas como o matrimônio como sacramento, a transmissão da vida
Seeding the Conversation: How to listen learn and respond with content that w...Online Marketing Summit
Seeding the Conversation: How to listen learn and respond with content that will spark a positive conversation.
Once you have a good story and a content strategy, how do you get those stories picked up in the news, blogged about, bookmarked and shared by the right people across the social web? This discussion will encompass everything from Social Media Press Releases to Analytics of pickup and beyond.
* Paolina Milana, EVP, Marketing/Media/Editorial Operations, Marketwire
* Linda Zimmer, CEO, MarCom:Interactive
* Sally Falkow, President, PRESSfeed
While the fundamentals of media relations remain the same, Web 2.0 has changed how PR professionals listen, communicate and engage with media. Through the use of new media, pitching is smarter, faster and more powerful. Presentation from PR 2.0 Conference July 13, 2009 in Mpls.
The Startup Newsroom: Lessons From the Single-Subject News Project: #newsrev ...Jake Batsell
Briefing by Kristin Nolan and Lara Setrakian, Tow Fellows at Columbia University, delivered at the Digital News Revenue Summit hosted by The Texas Tribune and Knight Center for Journalism in the Americas, April 3, 2014.
A Long Way from Macomb / Ethics & Trends in BloggingDennisYDR
The document discusses considerations for starting a blog or using social media as a platform, such as defining the mission, intended audience, biases, moderation policies, and standards for accuracy and disclosure. It also describes how reporters and content managers can curate and distribute information across multiple platforms, supplementing and transforming content through audience interaction and feedback in real time.
1) The document discusses many challenges facing news organizations in creating their future, including disruption from new distribution methods and the rise of niche players, changing audience flows, and the need for new approaches to content architecture, computational journalism, and organizational roles.
2) It questions whether new forms of in-depth and persistent journalism can be developed using tools and resources like computational reporting.
3) It argues that constant innovation must be embedded in the culture and DNA of news organizations to succeed in this changing environment.
The document discusses the major music magazine publishers in the UK and their online platforms. It then focuses on the website NME.com, describing it as Europe's biggest music website with over 1.3 million unique users. It notes that NME.com readers are passionate about music and are more responsive to advertising given their close relationship to the site. The document provides the URL for NME's media pack, which contains further information about the magazine.
Who watches this crap, anyway?
This document discusses the importance of understanding audiences and how media producers construct audiences. It defines what an audience is, explores how audiences are categorized and classified, and examines different theories for how audiences receive and make sense of media texts, such as the hypodermic needle model, two-step flow theory, uses and gratifications theory, and reception theory.
Key bloggers are seen as authorities and tastemakers who can reach potential consumers on a personal level. PR and marketing professionals work with influential bloggers to promote brands through product placements and sponsored content. Over time, some blogs have become more like online catalogs that blend editorial content with e-commerce functions. In the future, bloggers may focus more on their personal brand and image rather than content quality, and the lines between blogs and online magazines could become blurred.
The document discusses how data and analytics have changed public relations and marketing work. It notes that PR professionals can no longer rely on intuition alone and must use data to understand audiences, target the right people, and adjust campaigns. It provides examples of how analyzing social media discussions and sales data helped a campaign increase engagement and sales for HP printer cartridges. While data is now essential, the document argues creativity and intuition still have an important role to play alongside analytics. It also discusses how data analysis influenced Obama's 2012 campaign strategy.
The document discusses open source public relations and community outreach. It outlines opportunities for PR, such as promoting ideas directly to customers, and threats, such as losing control of messaging. It also provides tips for being an effective spokesperson, including preparing for interviews, cultivating journalist relationships, and focusing PR efforts as print media declines. The author proposes doing pro bono PR work for open source organizations and developing a community building toolkit.
Here's the recap of my in-class presentation for the 9th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 23 we got granular and talked about Data, but not just on obsessive detail. Instead, we focused on the idea that data can help propel better stories, more effective media and more useful technology. Many thanks to Patty Henderson from Magnet360 for stopping by to share her perspective; and a big thanks to Chris Wexler and Kristen Findley for sharing their links and resources. Please note the Creative Commons license. Thanks.
Social Analysis and Insight: Why Your Customer's Conversations and Social Obj...The Socializers
"Social Analysis and Insight: Why Your Customer's Conversations and Social Objects are Vital to Community Growth and Sales"
Something very powerful emerges when one knows what others are interested in talking about. Agencies and brands MUST hire individuals or contract to organizations who specialize in community and conversation analysis. Storytellers working with insights from social intelligence are vital to community conception and creation. Brand stories that emerge FROM your customer's conversations are far more powerful than the one's originating within the agency. Collaboration between a brand and its customers is the most potent mix.
http://bit.ly/boussias_conference2011
This document summarizes key points from an MC4002 lecture on public relations and social media. It discusses how the definition of PR needs to be updated for the digital age. Specifically, it notes that PR now needs to focus on facilitating ongoing conversations in an always-on world. Additionally, the document discusses how social media enables two-way symmetric communication by allowing organizations to listen, respond to feedback, and engage in dialogue to build relationships. Specific social media platforms like Facebook, Twitter, and blogs are also examined in terms of how PR can utilize them to communicate transparently and build trust with key audiences.
Analysis to Engagement: Demystifying the Digital Communications LandscapeGina Luttrell, PhD
This document discusses the changing digital communications landscape and the skills needed to succeed within it. It notes that consumers now get information from their social networks rather than traditional media outlets. It presents a new model of using analytics to increase reach through shareable content and meaningful brand experiences. It also discusses how the workforce wants clarity, engagement, and accessibility across multiple platforms. Data now drives decisions, and influence models have replaced traditional broadcast models. Building relationships with influencers and targeted engagement are key. Critical skills include using analytics like detectives, reinventing engagement, becoming the best publisher/talent agent, and building new "brains" through predictive modeling. Case studies like Adidas show how to personalize experiences through data insights.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
This document discusses how social media is a harbinger of changes in how organizations should operate in the digital world. It argues that organizations need to focus on personalization, crowdsourcing ideas from customers, developing flexible platforms, prioritizing speed in product development, and maintaining a constant user-centric focus to survive disruptive digital changes. The key is putting people, and understanding user needs, at the center of organizational strategy and culture.
Audience intelligence: Winning the War of Brand Relevance with Audience Inte...Stukent Inc.
Michael Brito from Zeno Group presents actionable tips on how to use social data to: Deliver more impactful storytelling,
Prioritize media relations, Produce more targeted and strategic paid media Identify, & activate audience & influencers
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)stamkostas3068
Townsquare Media owns and publishes 'XXL' magazine, which focuses on content related to hip hop music. 'XXL' was founded in 1997 and has a circulation of around 130,000 readers. As a publisher, Townsquare aims to connect audiences with content, brands, and topics they care about through its portfolio of magazines, which also includes King and Antenna magazines. While Townsquare has competitors in the music magazine industry such as Bauer and publishers of Vibe magazine, 'XXL' has established itself as the top-selling music magazine on newsstands by covering breaking news and new music in the hip hop genre.
This document provides an overview of key concepts in online journalism and web reporting. It discusses what constitutes news and how stories originate. It also outlines nine elements that determine the newsworthiness of a story, including timeliness, impact, prominence, proximity, conflict, novelty, consequences, currency, and human interest. The document then covers best practices for online storytelling, including the four core elements of digital journalism and tips for headlines, story structure, use of images and hyperlinks, and original reporting. It also provides guidance on evaluating sources, using multimedia, and addressing ethics in online reporting.
Micropersonalization of the news will happen automatically in the future. Presented by Empower MediaMarketing's Taylor Wiegert http://twitter.com/twiegert at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.
Community-based news using wikis from the Online Computer Library Center's Bob Robertson-Boyd http://twitter.com/bobrobboy at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.
The future of dead tree news...it isn't dead yet from Cincinnati Enquirer's Dave Holthaus http://twitter.com/dgholthaus at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.
Four business models for online news From Enquirer Media's Mandy Jenkins http://twitter.com/mjenkins at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.
This document discusses the role of mobile devices in journalism and the news business. It notes that cell phones and local news are a natural fit, as local content can be localized for readers. It provides statistics on mobile phone adoption and use, and discusses opportunities for generating revenue through mobile advertising, shopping, banking and location-based content. The document advocates for smarter editing and reporting capabilities that make use of mobile devices' features like GPS, cameras and live streaming.
“Job Search 2.0” with New Media Cincinnati’s Daniel Johnson Jr. As the producer of How I Got My Job, Daniel has a unique perspective on successful job searches in a dynamic economy.
http://twitter.com/danieljohnsonjr
“The Art of Conversation” with Netcrafter’s Randy Weeks. Conversation, telling stories…the key to selling your ideas counts on your ability to do more than walk through a PowerPoint deck.
http://twitter.com/randyweeks
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
1. Brand: to impress indelibly: The plane crash was branded on her mind. Dictionary.com Dennis Hetzel / Enquirer Media
2.
3. Imagine a blog and Tweets from “WoodStein” This is called a typewriter, by the way.
4. Illustration by Likecool.com Twitter 2.0 clue: In a world of unlimited info , sorting & filtering are increasingly valuable pieces of the value chain. from Social Media Insider (via Twitter)
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10. The reporter’s content is being supplemented, linked, enriched and transformed by audience interaction throughout the process. And it’s happening on multiple platforms. And what is the audience doing?
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12. We used to be like classical conductors. We had rights to the music. Everyone followed our baton.
13. Now, it’s more like sketching out the themes of an improv jazz composition…. … and the audience is part of the performance.
Editor's Notes
To some extent the best reporters have always been brand managers in the sense. They are guardians of their topics, trusted and respected experts about what they cover. But I’m suggesting that there is still a huge leap to be made in how we approach beat coverage in the digital age, and it might, just might, unleash significant opportunities to build audience and revenue if we can become known as the “First Stop” on those topics that we identify as most important. That means we must “impress indelibly” on our audience that when they want information about a certain topic – regardless of its source – they come to us first.
But it was fun, too. And the great newspapers “back in the day” had reporters who were legendary in their communities for the way they covered their beats and made a difference.
Then these guys – or the guys playing these guys – showed up in the early 1970s. Imagine the audience Woodward and Bernstein would have had as bloggers. And imagine the forces that would have been ratcheted up against them. Imagine how Watergate coverage would have unfolded today. The Watergate era also created a lot of journalistic excesses and disconnections from readers that wasn’t really their fault. That’s a subject for another day. The point here is that they probably represent the penultimate beat reporters at the apex of the power of print journalism.
But we can’t live in the past. A lot of things are different today. But one thing isn’t. Readers still need navigators they can trust to get through the maze. If anything, that matters even more.
The emergence of the importance of blogs is no secret to this audience. Here is an example of our NKY Politics blog at The Enquirer. Thankfully, some improvements are coming. Pat already does a good job of getting interaction and linking to outside content – 2 keys to where I think beats need to go.
The “Cruise Log” at USA Today comes a lot closer. Look at all the resources for people interested in cruising. This is a potential “first stop” on this topic .. If I’m interested in cruising, I quite possible will go here first. He’s a brand manager for his topic.
Cincy Chic has been a great addition to our blogs recently. We have bloggers with particular topic expertise joining us on a freelance basis now – another new development.
So, how do we build on this or how does organization become a “first stop” in the digital space? We’re in the midst of doing some of this. Here are some examples of topics we have on our plates for consideration at The Enquirer.
Talk here about photos/video as well as text. The typical pattern – but not always – start with a tweet – go to your blog – repurpose the blog into the “main” part of the site through a story or redirect promotion – repurpose into print What grade would I give our efforts at Enq Media? While we have moved faster than some of our traditional competitors, we still have a great distance to travel. I think we particularly have a long way to go in leveraging and promoting interaction. Very spotty. And I don’t mean to imply that these reporters get no support .. There have to be both automation and human support strategies to help them flag and deploy content rapidly and well. How do you implement? What kind of process is needed to pull this off? All this represents classic TQM thinking for those of you who have studied quality management – especially the concept of doing things right the first time. There is scant infrastructure left. These reporters must be very nimble and very, very adept at doing things right the first time. There will be times when they are working without a net.
And this is why it’s so important to embrace interaction. Look at what the audience is doing – whether we want them to or not.
Well, here’s an important question. We also need to think about how this fits into our future business – how do we monetize first-stop topics? I think this approach will lead to opportunities we can’t even predict yet. But there are a few we can suggest already, and here are a few suggestions. … …. Point 4 – white label topics for partners even.
So, here’s my point in the form of a metaphor. Note how the musicians must pay attention to the conductor to be successful, too.
And it’s an orchestra that involves the audience – some of whom may or may not want to pay attention to the leader, or even riff to the basic theme. It’s my hope that this way of looking at beat coverage is a good thought-provoker and discussion-starter, because I know there are people in this room who can riff off this idea in directions I haven’t even imagined.