Presentation from WhichTestWon Conversion Coffee Break Do you want to push the boundaries of web testing, but need company buy-in? I discuss implementing a culture of all things UX. dominichurst.com

1. Buy-in to UX testing
Dominic Hurst
Lead on Digital Insights, NICE
dominichurst.com | @dh_analytics

2. CULTURE

3. CULTURE
Data driven decisions
Measurement
Optimisation
Design
Engagement

4. CULTURE
Data driven decisions
Measurement
Optimisation
Design
Engagement

5. CULTURE
Data driven decisions
Measurement
Optimisation
Design
Engagement

6. CULTURE
Data driven decisions
Measurement
Optimisation
Design
Engagement

7. CULTURE
Data driven decisions
Measurement
Optimisation
Design
Engagement

8. BUY-IN

9. 1. SKILL UP

10. INSERT SKILL WHEEL

11. 2. HOMEWORK

12. Attend
Follow
Listen

13. 3. ENGAGE

14. Show
Tell
Test

15. SHOW
• Visualise (sketches, statements, heatmaps)
• Set tasks (each CEO watch 5 videos and share
findings
• Take them on the journey (attend lab tests)

16. TELL
• Saves money (reduce development time, reduce
customer support enquiries)
• Makes money (conversions, loyalty)
• Gain competitive advantage

17. TEST
• Just do it (remove opinion and subjectivity)
• Tests educate us all

18. WHAT ARE YOUR
EXPERIENCES?
(good or bad)

19. Data insights are the
basis to continual
improvement

20. Thank you
Dominic Hurst
Lead on Digital Insights, NICE