EMC built a culture of analytics across the enterprise by evolving over time through passion, persistence, innovative leadership, and collaboration. They changed how people work by providing new visualization tools like Tableau. They changed how people think about and analyze data. By connecting business users with analytics teams and enabling regular data sharing, they created an analytics enablement center for the entire company. Their evolution continues by focusing on collaboration, training, data governance, and automating analytics solutions company-wide.

1. Presented by:
Wendy Gradek
Senior Manager, BI and Analytics, Engineering Operations, Services and Solutions, EMC
How EMC Built a Culture of Analytics Across
the Enterprise

2. Data
Visualization
Building a Culture through
Change
• Redefining how data is
visualized at EMC

3. We help people/managers think about the data they have…
• Subject Matter Experts in data and visualization
• Storytellers
• Our goal is above all else:
Optimize for the speed of business
Enable analysts across the enterprise
Who are we?

4. Who am I?
Area Years
Analytics 16+
Services and
Support
14+
Tableau 7+
Alteryx Just
getting
started
Data
Enthusiast
Longer
than I can
remember
• Academia
– Biology and Biochemistry
• Emphasis on cellular and
microbiology
– Favorites:
• Virology
• Genetics
• Analytical Chemistry
• Career
– Biotech Research Scientist
– Support Specialist /
Technical Account
Management
– Business Analyst / Visual
Data Designer
– Management

5. Evolution: Video Games

6. Evolution: What is the
correlation?
Span of 40+ years of video gaming…
Once 2 dimensional and limited
interactivity
NOW: FPS, life-like, social
interaction

7. OUR EVOLUTION
What did we, as business analysts, need to do
to push for change
WHAT DOES IT TAKE TO CHANGE?

8. Change Takes…
Time

9. Time: Before…
• Tools
– Brio
– Xcelxius
• Use
– Served its purpose
– Great technology
for the time
• Interactive
Capability
– 2-dimensional
– Limited interactive
capability

10. Time: Today…
• Tools
– Tableau
• Use
– Data Exploration
– Business Analytics
• Interactive
Capability
– See what you
want to see
– Discover what you
need to know

11. OUR EVOLUTION
Time is not the only component
WHAT ELSE DOES IT TAKE TO CHANGE?

12. Change Takes…
Passion
“Passion is in all great searches
and is necessary to all creative
endeavors.”
W. Eugene Smith

13. Be passionate
In Data
– Establish data integrity
when there is none

14. Be passionate
In the Solution
– Intuitive dashboard design to facilitate
adoption

15. Be passionate
In the Value You are Providing
– Understand the pains of the
business and show how Tableau can
help address it

16. OUR EVOLUTION
Time is not the only component
Passion is not enough
WHAT ELSE DOES IT TAKE TO CHANGE?

17. Change Takes…
Persistence

18. Be Persistent
About the Solution – Sell, Sell, Sell
– Prototype and test in live business cases
– Train users on how to use, ease of use
– Check in with your users for feedback/enhancements
– Set up Demos

19. DASHBOARD DEMO
Account Activity
Dashboard
• Original – Tableau only
for viz and data
blending
• Latest release – Tableau
+ Alteryx

20. OUR EVOLUTION
Change Takes
– Time
– Passion
– Persistence
WHAT DO WE NEED FROM THE BUSINESS TO
CHANGE SUCCESSFULLY?

21. Change Needs…
Innovative Leadership

22. Find Your Innovative
Business Leader
• Reach out to understand
what is important to the
business
• Help figure out what is
missing and create the
solution to address it
• Become part of the team –
ownership
• Example: Data Domain Global
Support

23. Change Needs…
Collaboration and
Partnerships

24. Find Like Minds to
Collaborate
• BU to BU Sharing
– Data Viz Summit
– Dashboard Designs, Ways to
Look at Data
– Tableau Server Services
• Cross team collaboration
– Defect Dashboards for
Engineering
– Row Level Security Enabled
Dashboards

25. Find Opportunities to
Partner
• Pre-Sales Analytics
Enablement
– Tool training
– Consultation Services
– Dashboard reviews

26. OUR EVOLUTION
“…Tableau eliminated 2500 lines of
macros code I had to maintain in
Excel…”
“…I am going to throw out Excel and use
Tableau…”
“[I was] mandated to attend the Tableau
training at Data Viz Summit because
Tableau is the way the business wants
to go…”

27. OUR EVOLUTION
CONTINUES…
Enablement

28. Our Evolution Continues
Analytics Enablement
Center
An EMC-wide community-
of-interest with the goal
of facilitating information
analysis and visualization
best practices through
education and the
exchange of dashboard
design, ideas, knowledge,
and resources in a
collaborative environment

29. Our Evolution Continues: AEC

30. • Next areas of focus
• Collaboration across the Enterprise
• Regular Data Visualization Summits
• Tools focused bootcamps (Tableau, Alteryx)
• Data Governance
• Soft skill development (storytelling)
• Scaling out automated data solutions across the
Enterprise
Our Evolution Continues

31. Our Evolution Continues
EMC Speaker Session
EMC: Enhancing the
Total Customer
Experience via Data
Visualizations
Jenny Beazley, Steve Scales

32. • Through Changing the…
• Way people work (the tools they have available)
• Way people think about their data
• Way the businesses visualize, discover, analyze their
data
• By Connecting…
• With like minds open to new technology to help
improve their productivity
• With businesses and being in the trenches with them
So how did we create a
culture of analytics?

33. Wendy Gradek
Thank you!
Sr. Manager
EOS2 BI and Analytics
Twitter: @WendyGradek
Wendy.Gradek@emc.com

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