Sales & Marketing Alignment: How to Synergize for Success
Bussiness plan megatour
1. POLITEKNIK TUANKU SYED SIRAJUDDIN
BUSSINESS PLAN
DPB 2012 – ENTERPRENEURSHIP
LECTURER : ENCIK SUHAIRI BIN AHMAD
NAME MATRIK NUMBER
VIKNESWARAN A/L PALANISAMY 18DKM16F1045
PAULINO A/L GEORGE 18DKM16F1081
SITI NOR’IZZATI BT NORBASHAH 18DKM16F1004
NURUL AMIERA BT MOHAMAD NASIR 18DKM16F1143
NAI’MAH BT NOORDIN 18DKM16F1055
1.0 EXECUTIVE SUMMARY
2. The tourism industry has undergone rapid growth of unsurpassed nature over the last
several decades. This has mainly been due to the advent of a 'borderless' world and increased
information dissemination about the majestic sceneries throughout the world, with the Peninsular
Region of Malaysia being no exception. We are on the brink of penetrating a lucrative market in
a rapidly growing industry. The current trend towards an increase in the number of tourists
entering the country presents an opportunity for MegaTours’ to penetrate the market.
An opportunity for MegaTours’ success exists because the national tourism industry is
growing at a rapid pace annually. MegaTours’ is poised to take advantage of this growth and
moderate competition in the city travel portion of the industry, with a dedicated and experienced
staff, excellent networking, and effective management and marketing. MegaTours’ intends to
provide travel and adventure packages to tourists primarily in the Southern region, but also the
whole region of Malaysia. Services and products provided by MegaTour will initially include
pre-arranged tours, custom packages according to clients specifications, travel consultation, and
as time progresses making reservations for lodging amongst other related services. MegaTours’
seeks to differentiate itself as the premier adventure mobile operator in the greater Malaysia area.
Our Branch Is located at Arau, Perlis which will operate will seven days. Sales
projections assume around 100 customers per month and RM 1000.00 per person resulting in
month’s sales of just over RM 1,200,000.00 annually. Total start-up costs will be RM 100,000.00
and RM 6,000.00 of which will be contributed by the Partnership and the remainder RM
94,000.00 will be secured by a proposed bank loan. Our pricing strategy will be based on the
objectives to get reasonable profit and ensure customers continue doing business with us in the
future.
2.0 INTRODUCTION
2.1 NAME OF BUSINESS
MEGATOUR
2.2 NATURE OF BUSINESS
MegaTour Internally we intend to create and nurture a healthy, exuberant, respectful, and
enjoyable environment, in which our employees are fairly compensated and encouraged
to respect the customer and the quality of the service we intend to provide
2.3 INDUSTRY PROFILE
In addition follow-up will be mandatory so as ensure customer satisfaction and make any
improvements as recommended by the customers in future. We seek fair and responsible
profit, enough to keep the company financially healthy for the short and long term, and
to fairly remunerate employees for the work and effort.
2.4 LOCATION OF BUSINESS
MegaTour is located at Arau residents. Convenience is essential to us because we need to be
3. close to our market because we are not trying to get people to travel to reach us. We chose
this location because it is strategic location that provides all facilities such as
telecommunication systems and roadways. Other than that, this location has sufficient
parking lots that can be used for our customers.
2.5 DATE OF COMMENCEMENT
Our tourism center will commencement operation on 30th October 2018.
2.6 FACTORS IN SELECTING THE PROPOSED VENTURE
We chose this business because there an opportunity and potential to make profits at the
Pauh and Arau area. Besides that, a few reasons that attracted we to choose this business
and its location. Although, there are two reasons why we decided to establish MegaTour.
Firstly, We observed that Pauh and Arau, Perlis area does’ not have any tourism
center for the foreigners to look for a guide. As such, this is a great opportunity for our
center to be the only choice of customers or foreigner visits the area. Our business will be
the first center to introduce tourism packages with low budget in this area thus will be
able to attract many customers.
Secondly, Solid and fruitful strategic alliances: Considering the nature of our
services and our relative infancy on the market, we realize the importance of establishing
and maintaining fruitful strategic alliances with various stakeholders, including hotels,
lodges, and travel agencies, amongst others, so as be assured of a constant flow of
customers, fulfilling their needs at every opportunity.
2.7 FUTURE PROSPECT OF THE BUSINESS
Once the business is financially stable, we plan to open other branches and expand our
business in other expectatational areas. Besides that, I would also like to improve and
upgrade the quality of services and workers in the company. To provide better quality
services, I plan to hire well-trained and experienced employeers.
3.0 PURPOSE OF PREPARING A BUSINESS PLAN
The purpose of preparing a business plan to ensure the implementation of the business
running with full dedication regular. MegaTour business planning will focused on
management, marketing, and financial services eith full dedication. It also to obtaining a
working capital loan form a bank for an amount of RM 94,000.00.
3.1 BUDGET FUNDING CALCULATIONS
We are seeking to raise RM 100,000.00 which RM 6,000.00 will be contributed by owner
4. Partnership and the remainder RM 94,000.00 will be from as a bank loan. The interest
rate and loan agreement are to be further discussed during negotiation. This business plan
assumes that the business will receive a 7 year (84 months) loan with a 5% fixed interest
rate. The financing will be used for the following:
• Development of the location
• Financing for the first six months of operation
• Capital to purchase company equipment
• Working capital
Financing rate : RM 94,000.00
Term Financing : 7 years (84 months)
Level of profit : 5% years
RM 94,000.00/84 monthsPrincipal repayment
:
: RM1,119
amount of financing : (RM48,933.90%)/12
amount monthly repayment : RM 1119 + RM 400 = RM 1519
5. 4.0 BUSINESS BACKGROUND
4.1 Business Information
i. Name of Business :
ii. Business Address :
iii. Correspondence address :
iv. Phone Number :
v. Fax Number :
vi. E-mail Address :
vii. Form of Business :
viii. Business Activities :
ix. Date of Commencement :
x. Registered Date :
xi. Registered Number :
xii. Business Bank Name :
xiii. Bank Account Numbers :
xiv. Initial Capital :
5.0 BACKGROUND OF PARTNERSHIP
5.1.1 Personal Particulars of Partner 1:
i. Name Of Partner :
ii.
iii.
Identity Card Number
Permanent Address Of Company
:
:
iv. Correspondence Address :
v. E-Mail Address :
vi. Telephone Number :
vii. Date Of Birth :
viii. Age :
ix. Marital Status :
x. Academic Qualification :
MEGATOUR
Lot 36, Jalan Tok Arau 02600, Arau
Perlis
Same as above
03-07891032 / 012-5477094
03-07891123
megatour@gmail.com /
megatour@blogspot.com
Partnership
Providing a full scheduled Trip for
Foreigners
30 October 2018
10 August 2018
A-600864
CIMB Bank Berhad
1435262798
RM 94,000.00
VIKNESWARAN A/L PALANISAMY
980502-08-5769
Lot 36, Jalan Tok Arau 02600, Arau
Perlis
No 37M, Persiaraan Buntong Jaya 23,Taman
Buntong Jaya ,30100 Ipoh,Perak
vickyoppo0205@gmail.com
012-5477094
02 May 1998
20 years old
Single
Diploma in Mechanical Engineering
xi. Course Attended : Studied General Mechanical Engineering
xii. Skills : Basic Knowledge In Mechanical Principles
xiii. Experience : as Assistant Technician
xiv. Present Occupation : General Manager
xv. Capital Contribution : RM 1,200.00
6. 5.1.2 Personal Particulars of Partner 2:
i. Name Of Partner :
ii. Identity Card Number :
iii. Permanent Address Of Company :
iv. Correspondence Address :
xvi. E-Mail Address :
v. Telephone Number :
vi. Date Of Birth :
xvii. Age :
vii. Marital Status :
viii. Academic Qualification :
ix. Course Attended :
xviii. Skills :
xix. Experience :
x. Present Occupation :
xi. Capital Contribution :
5.1.3 Personal Particulars of Partner 3:
i. Name Of Partner :
ii. Identity Card Number :
iii. Permanent Address Of Company :
SITI NOR’ IZZATI BT
NORBASHAH
981103-56-5196
Lot 36, Jalan Tok Arau 02600, Arau
Perlis
0010 Jalan J1 Fasa 6 Taman Melawati,
53100 Kuala Lumpur
Snib1103@gmail.com
011-19703849
03 November 1998
20 years old
Single
Diploma in Mechanical Engineering
Studied General Mechanical Engineering
Basic Knowledge In Mechanical
Principles
As Assistant Technician
Administration Manager
RM 1,200.00
NURUL AMIERA BT
MOHAMAD NASIR
980708-02-5112
Lot 36, Jalan Tok Arau 02600, Arau
Perlis
iv. Correspondence Address :
Km24, NO6, Batu 14 ½, Jalan Sintok 06010
Changlun, Kedeah
v. E-Mail Address : Amieranasir1998@gmail.com
vi. Telephone Number : 017-6034948
vii. Date Of Birth : 08 July 1998
viii. Age : 20 years old
ix. Marital Status : Single
x. Academic Qualification : Diploma in Mechanical Engineering
xi. Course Attended : Studied General Mechanical Engineering
xii. Skills : Basic Knowledge In Mechanical Principles
xiii. Experience : as assistant technician
xiv. Present Occupation : Marketing Manager
xv. Capital Contribution : RM 1,200.00
7. 5.1.4 Personal Particulars of Partner 4:
i. Name Of Partner :
ii. Identity Card Number :
iii. Permanent Address Of Company :
iv. Correspondence Address :
v. E-Mail Address :
vi. Telephone Number :
vii. Date Of Birth :
viii. Age :
ix. Marital Status :
x. Academic Qualification :
xi. Course Attended :
xii. Skills :
xiii. Experience :
xiv. Present Occupation :
xv. Capital Contribution :
5.1.5 Personal Particulars of Partner 5:
i. Name Of Partner :
ii. Identity Card Number :
iii. Permanent Address Of Company :
iv. Correspondence Address :
v. E-Mail Address :
vi. Telephone Number :
vii. Date Of Birth :
viii. Age :
ix. Marital Status :
x. Academic Qualification :
xi. Course Attended :
xii. Skills :
xiii. Experience :
xiv. Present Occupation :
xv. Capital Contribution :
5.2 PARTNERSHIP AGREEMENT
5.2.1 Name of Business
MEGATOUR
5.2.2 Form of Business
Partnership
PAULINO A/L GEORGE
981129-09-5057
Lot 36, Jalan Tok Arau 02600, Arau
Perlis
No 6 Jalan Teja 10 RPA Arau
02600, Arau Perlis
paulino3636@gmail.com
016-5160621
29 November 1998
20 years old
Single
Diploma in Mechanical Engineering
Studied General Mechanical
Engineering
Basic Knowledge In Mechanical Principles
as technician assistant
Operating Manager
RM 1,200.00
NAI’MAH BT NOORDIN
980328-02-5364
Lot 36, Jalan Tok Arau 02600, Arau
Perlis
No 17 Batu 12, 06400 Pokok Sena,
Kedah
naimahnoordin98@gmail.com
014-2443089
28 Mac 1998
20 years old
Single
Diploma in Mechanical Engineering
Studied General Mechanical Engineering
Basic Knowledge In Mechanical Principles
as technician assistant
Financial Manager
RM 1,200.00
8. 5.2.3 Location of Business
Lot 36, Jalan Tok Arau 02600, Arau Perlis
5.2.4 Equity contribution
The capital contribution of our business is RM54, 371.00 and the equity
contributions are as follows:
VIKNESWARAN A/L PALANISAMY RM1, 200.00
SITI NOR’ IZZATI BT NORBASHAH RM1, 200.00
NURUL AMIERA BT MOHAMAD NASIR RM1, 200.00
PAULINO A/L GEORGE RM1, 200.00
NAI’MAH BT NOORDIN RM1, 200.00
5.2.5 Financial matters
The profit and loss of the company is distributed among the shareholder according
to the percentage of their capital equity. If one of the shareholders is declared
bankrupt or has many liabilities or has been prevent cheating, all the other
shareholders have the right to remove the guilty shareholder.
If a shareholders does not want to continue his or her involvement in the
restaurant, his or her capital will give back after the profit and loss of the
restaurant has been taken into consideration.
The financial manager keeps all the accounts and all shareholders are
allowed to view the account.
5.2.6 Management and position
VIKNESWARAN A/L PALANISAMY
SITI NOR’IZZATI BT NORBASHAH
NURUL AMIERA BT MOHAMAD NASIR
PAULINO A/L GEORGE
NAI’MAH BT NOORDIN
General Manager
Administration Manager
Manager Marketing
Manager Operating
Manager Financial
5.2.7 Death and Dissolvement
Dissolvement depends on the agreement of all the shareholders in matters
concerning death or loss of sanity. However, the shareholder should get the
profit or capital until the shareholder quits.
5.2.8 Labour Right
All shareholders should acknowledge the rights of staff according to the law.
5.2.9 Other Maters
Dismissed notice should be given by the shareholder who wishes to quit from the
business within 30 days from dismissed date and agreed by other shareholders.
The contribution by the shareholder can be claimed whether the restaurant gains
profit or loss depending on the ratio of contribution. This dismissal will be
enforced within 24 hours’ notice.
9. 5.2.10 Signatures of Shareholder
VIKNESWARAN A/L PALANISAMY ……………………..
SITI NOR’IZZATI BT NORBASHAH ……………………..
NURUL AMIERA BT MOHAMAD NASIR ……………………..
PAULINO A/L GEORGE ……………………..
NAI’MAH BT NOORDIN --------------------------
6.0 ORGANIZATION
6.1 Organization’s Logo, Vision, Mission, and Strengths and Uniqueness.
Table below show the logo used by MegaTour and describes the tourism center vision,
mission, strengths and uniqueness listed as follows:
Logo
Vision Our vision is to:
To enlighten the tourist with the uniqueness found in our country.
Mission To enlarge the scope of travelling to other people who are not from our
country
Strengths - Introdure more discount packages.
- Make unknown places wellknown amongst the foreigners and locals
Uniqueness 20 % of our fund will be donated to charities.
10. 6.2 ORGANIZATION CHART
MegaTour uses an organizational structure based on functions in the organization. The firm is
divided into marketing, administration, operating and financial. This structure suits
MegaTour as this organization emphasizes functional specialties to perform tasks. The
organizational structure will cover all aspects of the management as a business entity. Below
illustrates our proposed structure.
GENERAL MANAGER
VIKNESWARAN A/L
PALANISAMY
6.3 MANPOWER PLANNING
Megatour has five partners and they manage, contract, and execute the operations of the
business as shown in table below. The tourist center manpower planning listed as follows:
Position Number of Personnel
General Manager 1
Administration Manager 1
Marketing Manager 1
Operating Manager 1
Financial Manager 1
6.4 SCHEDULE TASK AND RESPONSIBILITY
Each manager has his responsibility to execute the operations of the business. It is very
important for every manager to know his tasks and responsibilities in the company as it will
guide him in accomplishing his job. Table below describe the task and responsibilities of
every position. The following function and responsibilities have been identifies and will be
delegated to the respective individual to ensure the smooth operation of the business.
ADMINISTRATION MARKETING OPERATING FINANCIAL
MANAGER MANAGER MANAGERMANAGER
SITI NOR’IZZATI
BINTI
NORBASHAH
NURUL AMIERA
BINTI MOHAMAD
NASIR
PAULINO A/L
GEOGRE
NAI’MAH BINTI
NOORDIN
11. Task/Position Responsibility
• Complete management responsibilities in ensuring the company
objective and mission can be achieved according to plan.
General
• Supports motivation of employees in organization products or
programs and operations.
Manager • Looks to the future for change opportunities.
• Oversees the overall operations of organization.
• Analyse monthly report of every department.
Administration
Manager
• Update and maintain database with accurate clients information
• Controlling the financial expenses for administration department
• Identify and inform the duties every department.
• Management of staff ‘s salary payment,bonuses and incentive,EPF
and SOCSO
• To set a strategic marketing plan for the company and identify
new marketing opportunities.
Manager
• Promoting the products and services of the business to the
customers.
Marketing
• Analyze SWOT (Strength, Weakness, Opportunity and Threat)
of the company and strengths and weaknesses of our competitors.
• Prepared the department report and submit to the top manager.
• Manage the quality of products and ensure problems are handled
efficiently.
Manager • To set a rules and procedures for staff to follow in order for
Operating department run smoothly.
• Manage and determine the operation cost adequate with the
company budget.
• Manage and control the overall budget, expenses and profits of
the company.
Manager
• Prepare monthly and annual cash flow and income statement.
• Researching and reporting on factors influencing the business
Financial
Performance
• Managing a company's financial accounting, monitoring and
reporting systems.
6.5 REMUNERATION PLAN
For our tourist center, we chosen the EPF scheme to be given to all employees. Table below
illustrates the remuneration plan of each employee in MegaTour listed as follow:
Position
Number of Monthly
EPF (11%) SOCSO (2.5%) Total
Employees Salary
General Manager 1 RM1,200.00 RM143.00 RM 32.50 RM1,124.00
Administration Manager 1 RM1,200.00 RM143.00 RM 32.50 RM1,124.50
Manager Marketing 1 RM1,200.00 RM143.00 RM 32.50 RM1,124.50
Manager Operating 1 RM1,200.00 RM143.00 RM 32.50 RM1,124.50
Manager Financial 1 RM1,200.00 RM143.00 RM 32.50 RM1,124.50
TOTAL 5 RM6,000.00 RM715.00 RM 162.50 RM5,620.00
12. 6.5.1 Salary
Basic wage or salary will be paid in cash as stipulated in in the employment contract.
Wages will be paid once a month to the workers and the payment will be paid at the
end of the month. The salary will be debited to their account on the 28
th
of every
month. Any increment in wages will be decided by the management. Salaries will be
given to all employees based on the qualification and working experience.
6.5.2 EPF and SOCSO contributions
EPF is a compulsory saving for employees so that they will have money to support
themselves once they retire. As a general guideline, employers are required to
contribute at least 11% of an employee’s basic salary. MegaTour also provide Social
Security Organization (SOCSO) contributions to ensure that employees receive
compensation of work-related accidents or illnesses.
6.5.3 Working hours
Every employee who works in MegaTour has to work for 9 hours a day, starting
from 8.00am until 5.00pm every Monday to Friday. We also give the employee
lunch hour is from 2.00pm until 3.00pm.
6.5.4 Medical allowance
Medical allowance will be provided in the event of illness.
6.5.5 Maternity allowance
Female employees are entitled to 60 days maternity leave for every confinement
period. Allowance is not given to employees who have more than five surviving
children.
6.5.6 Insurance
Insurance coverage will be given to all workers, the premises or buildings bought
or rented as well as all means of transportation.
6.5.7 Bonus
Bonus will be paid depending on the service and job performance.
6.5.8 Compensation and Benefits to workers
Compensation and benefits are given to workers to improve their performance and
job satisfaction.
6.5.9 Holidays
All workers are entitled to have at least once rest days every week that will be
decided by management.
13. 6.5.10 Annual leave and sick leave
Each workers will be given an annual leave of 15 days. In terms of sick leave,
medical certificate has to be approved by a registered medical practitioner. If an
employee is hospitalized, he is entitled to 60 days of sick leave whereby his
wages will still be paid. But if the employee is hospitalized more than 60 days, his
wages will not be paid.
6.6 ADMINISTRATIVE BUDGET
Aside from furniture, fittings and equipment, MegaTour also purchased company
supplies such indicated in table below, the administrative budget includes rent, water,
electricity cost, and clerical and promotional cost. Monthly Operating Boarding listed as
follows:
PERKARA
BULAN
1 2
Promosi & Pengiklanan RM 150.00 RM 200.00
Sewa Kedai RM 600.00 RM 600.00
Utiliti RM 250.00 RM 280.00
Gaji Pekerja RM 6,000.00 RM 6,000.00
EPF & SOCSO RM 877.50 RM 877.50
Perjalanan/Pengangkutan RM 150.00 RM 150.00
Alatulis/Perubatan RM 200.00 RM 200.00
Penyelenggaraan/Keselamatan Premis RM 100.00 RM 100.00
Insuran Perniagaan RM 120.00 RM 120.00
Yuran Audit/Setiausaha RM 1,950.00 RM 1,950.00
Yuran Perakaunan RM 200.00 RM 200.00
Yuran Percukaian RM 1,200.00 RM 1,200.00
Luar Jangka RM 300.00 RM 300.00
JUMLAH RM 12,097.50 RM 12,097.50
14. 7.0 MARKETING PLAN
We intends to maintain an extensive marketing campaign that will ensure maximum visibility for the
business in its location. Below is an overview of the marketing strategies and objectives that we will use
once he launches MegaTour.
7.1 MARKETING OBJECTIVES
• Implement a local campaign with the company targeted via flyers, local newspaper advertisement,
word of mouth and many other advertising.
• To provide reviews and articles about the MegaTour opening.
• To provide business profile to potential large customers such as companies to gain control provider
prolonged.
• To compete with other competitors in the Arau area.
•
7.2 DESCRIBE OF PRODUCT OR SERVICES
Table below describes the packages offered by MegaTour tourism and the price for
our services.
PACKAGES PRICES
Flight tickets for adult RM 280.00
Flight tickets for children RM 200.00
7.3 TARGET MARKET
The target market of MegaTour tourism is comprised of the residents of the city area at Arau
and Kangar, workers in the government and private sectors in Perlis area. Such as families,
students, and workers within area.
7.4 MARKET SIZE
There are two major market segments within this target area. The first segment consists
of developers around Arau Perlis and the second segment is the owners of houses and
buildings within area.
The first segment consists of 2,000 to 5,000 houses that use tiles in their
construction. The second segment is about 5,000 to 13, 000 house owners which include
terrace houses, bungalows, flats semi-detached houses, condominiums, and other. A
survey showed that the first segment makes purchases above RM20, 000 each month and
the second segment makes purchases above RM40, 000 per month. We estimated the
potential sales for the year above RM 400, 000.
All the data was obtained using three methods. Firstly, we made an observation of the
market size of the business. Secondly, we interviewed a person and a receptionist at the
Registration Department and the Statistics Department to get further information. Lastly, we
used questionnaires to get some information in order to build our marketing plan.
7.5 COMPETITORS (STRENGTHS AND WEAKNESSES)
It is very important for MegaTour tourism to identify our competitors. Competitors refer
to other business that offer similar packages or service. Based on a market survey, we
found that there are one competitors for our business, which are FlyAway tourism. Table
below shows the strengths and weaknesses of our competitors’ businesses.
15. 7.6 MARKET SHARE
MegaTour specializes in the tourism industry. Located in Arau, Perlis, the target market
for this business is formed mainly by citizens and workers. We are not able to identify
the actual market share for our business as the data is ambiguous. However, we have
taken our market share as 15% of number of population in the age of 30-55 years old
who live or work in Arau and Kangar area as show in table below.
Name Share Percentage Amount RM
FlyAway tourism 65% RM 65,000.00
MegaTour tourism 35% RM 35,000.00
Total 100% RM 100,000.00
7.7 SALES FORECAST REVENUE
Our sales forecast revenue for two year listed as follow:
MONTHS
YEAR
1 2
January RM 29,500.00 RM 40,000.00
February RM 34,550.00 RM 44,500.00
Mac RM 29,150.00 RM 51,200.00
April RM 30,050.00 RM 42,300.00
Mei RM 31,550.00 RM 56,700.00
Jun RM 28,355.38 RM 55,000.00
July RM 34,000.00 RM 57,500.00
August RM 38,000.00 RM 52,000.00
September RM 44,500.00 RM 59,800.00
October RM 40,600.00 RM 60,500.00
November RM 58,157.00 RM 68,000.00
December RM 57,600.00 RM 75,500.00
TOTAL RM 426,512.38 RM 663,000.00
COMPETITORS STRENGTHS WEAKNESSES
FlyAway tourism Opens more than 4 years
Have more experienced
Small building
Unattractive environment
MegaTour tourism Good Promotion
Affordable packages trip
New in the market
16. 7.8 MARKETING STRATEGIES
We are an owner Partnership intends on using a number of marketing strategies that will allow
MegaTour tourism to easily target family, citizens and workers within targeted market. These strategies
include traditional print advertisements and discounts offered as a part of a grand opening campaign.
We also providing a uniform to workers as creating corporate image to the company that became the
trademark of good the customers. Below is a description of how the business intends to market its
services to the general public.
7.8.1 Promotion and Advertising Strategy
Location- The tourist center will be located in Arau, Perlis with nearby
residential areas, schools and work place. We will have signboard over our
entrance
Word of Mouth – We already have a database of existing customers and will rely
heavily on this method to attract and grow new business.
Multimedia - will invite “Jalan-jalan Makan Angin” Programme TV3 show to
promote our MegaTour tourism company to generate positive publicity about the
tourism offered by the company
Direct Mail - Bulk mailing either directly to potential customers or by including a
postcard in a value-pack-type mailing.
Event Marketing – Our plan on joining our local chamber of commerce and
utilizing their networking services for our grand opening.
Flyers and Business Cards – We will give flyers and business cards to promote our
tourism to our customers and the developers around Arau and Kangar also the
owners of houses and buildings within area.
7.8.2 Website
We will stay current with industry trends and have a webpage, Facebook page and
Twitter site. Our menu, map, and hours of operation will be easily accessed. In the
future we may consider fax or email orders as well a phone application.
7.8.3 Marketing programs
Our initial marketing campaign will consist of contacting our databases clients and
notifying them of our grand opening. We will seek the use of a local mailing service
program to assist us in the implementation of the campaign
Ongoing- we will meticulously keep our database current and use the Constant
Contact program
Loyalty and tourism Club members will notified of upcoming special offers and events
of packages discount to alert them of our tourism service
7.8.4 Pricing
Management anticipates that the business will generate approximately RM 280.00 per
person for adult and RM 200.00 for children for ticket flight booking . We provide quality
services and packages at reasonable prices with exemplary service. The company also
always in accordance with changes in the economy and the requirement to stay
competitive services and customer acceptance. As a new start-up we can currently control
employee cost by hiring acquaintance , family or owner partnership who will work for low
and reduced wages.
7.9 MARKETING BUDGET
The marketing Budget is mentioned as part of our administrative expenditure as show in 6.7
Administrative budget
17. 8.0 OPERATIONAL PLAN
The operational plan is one of the most important factors to consider a business. Like other
company, our target is to ensure that our services are the best in quality and able to satisfy our
customers’ need and wants. Hence, a systematic operational plan is formed so that our business
runs smoothly and achieves its objectives.
8.1 OPERATIONAL OBJECTIVES
The objectives of our operational plan are as follows:
• To ensure the operations of the business runs smoothly
• To optimize customer satisfaction and fulfil their expectations towards our ability to
provide high quality products and timely services
• To achieve the quality of our products and services meets the established standard
• To ensure ur business is profitable and successful
8.2 BUSINESS HOURS
Our business is open 6 days a week with hours as followed:
DAYS TIME
Monday 8.00 am – 5.00 pm
Tuesday 8.00 am – 5.00 pm
Wednesday 8.00 am – 5.00 pm
Thursday 8.00 am – 5.00 pm
Friday 8.00 am – 5.00 pm
8.3 OPERATIONAL PROCESS
The operational process of our business is illustrated below:
Customers enters the tourism center
Customers choose the service(our pakages)
Customers decide the date and pays
18. 8.4 LIST OF THE COMPANY MACHINE, EQUIPMENT AND SUPPLIES
MEGATOUR has bought equipment’s and machine from mudah.com and
furniture from Saidina Excel Canopy. Table below illustrates the list of company
machine, equipment and supplies in MegaTour listed as follow:
Kategori Jenis/Model Bil Harga/ Unit Total Supplies
Mesin
Mesin Kira 1 RM 200.00 RM 200.00 mudah.com
Total RM 200.00
Perabot
Kerusi 40 RM 17.00 RM 680.00
Saidina
Excel
Canopy
Meja 8 RM 90.00 RM 720.00
Meja pameran 1 RM 351.00 RM 351.00
Peti sejuk 1 RM 1,000.00 RM 1,000.00
Meja counter 1 RM 300.00 RM 300.00
Total RM 3,051.00
Total RM 3,868.00
8.5 ESTIMATION OF PURCHASES FOR TWO YEARS
The estimation in table below covers all stock for our MegaTour
BULAN
TAHUN
1 2
Stok Awal RM 6,138.00
Januari RM 15,616.07 RM 21,428.57
Febuari RM 18,508.93 RM 23,839.29
Mac RM 15,616.07 RM 27,428.57
April RM 16,098.21 RM 22,660.71
Mei RM 16,901.79 RM 30,375.00
Jun RM 15,190.38 RM 29,464.29
Julai RM 18,214.29 RM 30,803.57
Ogos RM 20,357.14 RM 27,857.14
September RM 23,839.29 RM 32,035.71
Oktober RM 21,750.00 RM 32,410.71
November RM 31,155.54 RM 36,428.57
Desember RM 30,857.14 RM 40,446.43
JUMLAH RM 250,242.85 RM 355,178.57
8.6 LOCATION OF OPERATION
20. 8.7 OPERATION LAYOUT PLAN
STORAGE
B
A
N
Q
U
E
C
O
U
N
T
E
R
TOILET
CHAIR
TABLE TABLE
TABLE TABLE
TABLE TABLE
TABLE TABLE
8.8 COST ESTIMATION OF PRODUCT OR SERVICE
Produk / Perkhidmatan
Harga Jual Harga Beli Margin Kasar
(RM) (RM) (%)
Tourism package
RM RM
46%
28.00 15.00
Purata % Margin Kasar = 46%
9.0 FINANCIAL PLAN
A financial plan is important for the overall success of Megatour because it helps to:
• Determine the size of investment that is the project implementation
cost Identify and propose the relevant sources of finance
• Appraise the viability of the project before actual investment is
committed Guide the implementation of plans.
21. 9.1 PROJECT IMPLEMENTATION COST SCHEDULES
AND SOURCE OF FINANCE
MEGATOUR COST PROJECT
ASET
1 Ubahsuai Premis RM 1,000.00
2 Mesin RM 200.00
3 Peralatan dan Kelengkapan RM 617.00
4 Perabot RM 3,051.00
5 Papan Tanda RM 300.00
DEPOSIT
1 Deposit Sewa RM 300.00
2 Deposit Elektrik, Air dan telefon RM 150.00
3 Lain-lain RM 200.00
YURAN PROFESIONAL
1 Pendaftaran Perniagaan Enterprise / Sdn Bhd RM 100.00
2 Yuran Guaman/Legal Fee RM 900.00
3 Yuran Pemprosesan RM 350.00
4 Insuran Pinjaman RM 150.00
5 Yuran Latihan Usahawan RM 1,150.00
6 Promosi dan Pengiklanan Pra Operasi RM 150.00
7 Insuran Perniagaan RM 120.00
8 Stok Awal RM 6,138.00
9 Modal Pusingan RM 39,495.00
JUMLAH RM 54,371.00
Struktur Pembiayaan
1 Usahawan (10%) RM 5,437.10
2 Pinjaman (90%) RM 48,933.90
JUMLAH RM 54,371.00
9.2 FIXED ASSETS DEPRECIATION
TABLES
Pengiraan Susutnilai Aset Tetap
Kategori Aset Cost
Interest Economic Annual Monthly
Rate (%) Life Depreciation Depreciation
Ubahsuai Premis RM 1,000.00 20% 5 thn RM 200.00 RM 16.67
Machine RM 200.00 20% 5 thm RM 40.00 RM 3.33
Peralatan dan Kelengkapan RM 617.00 20% 5 thn RM 123.40 RM 10.28
Perabot RM 3,051.00 20% 5 thn RM 610.20 RM 50.85
Papan Tanda RM 300.00 20% 5 thn RM 60.00 RM 5.00
JUMLAH RM 1,033.60 RM 86.13
22. 10.0 PROJECT IMPLEMENTATION SCHEDULE
Project Implementation Schedule Process
Process Days Percentage (%)
Recognizing customer need and wants 3 12
Analysing or Scanning the environment 3 12
Performing self- assessment 4 16
Screening or choosing business opportunities 3 12
Matching societal values, community's response or people acceptance 4 16
Preparing or Constructing a business plan 8 32
Total 25 100
Project Implementation Schdule Process
3days,
12%
25days, 100%
3days,
12%
4days, 16%
3days, 12%
4days, 16%
Recognizing customer need
and wants
Analysing or Scanning
the environment
Performing self- assesment
Screening or choosing
business opportunities
Matching societal values,
community's response or people
8days,32%
acceptance
Preparing or Constructing a
business plan
Total
23. 11.0 CONCLUSION
Based on the planning and projection of income and expenses, the company is very confident
that this business venture will create a satisfactory return on investment from the second year of
operation. For the first year, we estimate of sales and expenses based on the fact that the
restaurant has just started the operation. The business will continuously perform the business
strategies, especially on the marketing aspects to ensure that the business is well known to the
customers and we hope to build a loyal customer base in the second years.
We hope this application of financing will be given due consideration from bank for us to
start the business. We also hope to become part of the successful Masyarakat Perdagangan dan
Perindustrian Bumiputra (MPPB) in Malaysia.