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- 1. Sip n’ Go Sip n’ Go By: Jasmina Bajraktarevic, Sam Golymbieski, Saimin Shamim, Alba Xhema
- 2. Sip n’ Go What Our Service Is ❏ Coffee truck ❏ Coffee ❏ Espresso ❏ Cold brew ❏ Seasonal drinks ❏ Specialty flavors: ❏ Boston Creme ❏ Red Sox Red Velvet ❏ Patriot Peanut Butter Cup ❏ Quick and easily prepared ❏ Transportable to reach more people ❏ Fairs, festivals, sporting events
- 3. Sip n’ Go Location ❏ Boston, Massachusetts ❏ Boylston Street ❏ Average daily traffic count ❏ 55,000 vehicles ❏ Obtain permits to where truck will be parked
- 4. Sip n’ Go Equipment ❏ Truck ❏ Generators ❏ Coffee brewers ❏ Espresso machines ❏ Refrigerators ❏ Register system ❏ Washing station ❏ Industrial blenders ❏ Shelving ❏ Containers and storage
- 5. Sip n’ Go Profit ❏ Offer a variety of products ❏ Save on employee salaries/ overhead costs ❏ Increase profits with effective marketing techniques
- 6. Sip n’ Go Add Espresso (+0.50) Milk Substitutes (+0.40) Almond Oat Soy Coconut Flavors (+0.25) Classic Vanilla Caramel Mocha White Mocha Raspberry Specialty Flavors (+0.40) Boston Crème Red Sox Red Velvet Patriot Peanut Butter Cup Coffee $2.85 $3.00 $3.15 Latte $4.35 $4.50 $4.65 Americano $3.95 $4.10 $4.25 Cappuccino $4.35 $4.50 $4.65 Hot Chocolate $4.10 $4.25 $4.40 Chai Latte $4.25 $4.40 $4.55 Matcha Latte $4.25 $4.40 $4.55 Hot Teas $2.85 $3.00 $3.15 Hot Drinks small medium large Iced Coffee $2.85 $3.00 $3.15 Iced Latte $4.35 $4.50 $4.65 Iced Americano $3.95 $4.10 $4.25 Cold Brew $3.85 $4.00 $4.15 Iced Chai Latte $4.25 $4.40 $4.55 Iced Matcha Latte $4.25 $4.40 $4.55 Iced Teas $2.85 $3.00 $3.15 Iced Drinks small medium large Menu
- 7. Sip n’ Go Consumer Profile ❏ College students ❏ Passerbys ❏ Boston residents Our consumers are: ❏ Want fast, good, and fairly priced coffee ❏ Want coffee in a new and trendy way that they can tell their peers about Example of a University: Emerson College (Boylston St.)
- 8. Sip n’ Go Demand ❏ Consumers are constantly on the go ❏ Want quality coffee ❏ Increasing demand for fast and hassle-free service ❏ Students don’t have enough time for lines
- 9. Sip n’ Go Market Analysis ❏ Food truck industry - steadily growing since 2014 ❏ Coffee Shop industries - static since 2014 ❏ Customers are loyal
- 10. Sip n’ Go Competition ❏ Starbucks ❏ 755 Boylston St. ❏ Controls 40% of the U.S. coffee shop market ❏ Historically famous: Well-known company ❏ Gracenote Coffee Boston ❏ 108 Lincoln St. ❏ 2 well-known shops in Boston ❏ Raw interpretation of roasting coffee in an authentic way
- 11. Sip n’ Go Marketing Plan ❏ We will create a presence on all social media platforms ❏ Raffles will be held on our social media accounts for: ❏ Free Drink ❏ 20% purchase ❏ Your signature drink marketed by us ❏ Each cup sold has: ❏ A removable sticker ❏ Incentive towards next purchase
- 12. Sip n’ Go Our Team Owners Manager/Supervisor Barista 1 Barista 2 Barista 3
- 13. Sip n’ Go Prospective Budget Startup Costs $100-$200k Including truck, equipment, permits and licensing, initial product inventory, misc. expenses Monthly Costs: phone/internet $100-$200 fuel $500 Will vary based on weather/locations labor approx. $1.5k For 3 part time baristas and 2 managers repairs $1000 To plan ahead product restock TBD Depends on how much startup product is sold
- 14. Sip n’ Go Why Us? ❏ Quick and easy service ❏ Convenient locations ❏ On-the-go catering ❏ Act based on consumers’ needs ❏ Cheaper alternative ❏ Direct substitute to similar products
Editor's Notes
- Coffee Espresso Cold brew Seasonal drinks Specialty flavors: Boston Creme Red Sox Red Velvet Patriot Peanut Butter Cup
- Off of Route 9 Forms the border of Boston Common Trucks will move surrounding streets, instead of staying in one place One place may be busier at different times of the day Obtain permits to where our trucks will be parked Other permits include Permits from Inspectional services and Fire Business certificate Certificate of liability insurance Written agreement from commissary Permit from private locations-- permission from the property owner
- Our company will make a profit by offering a variety of different products. In addition we will save on employee salaries or additional expenses, like renting a building for example, because we are a food truck instead. We will also increase profits with effective marketing techniques like: Marketing techniques: Creating original branding to become part of the community with custom flavors and appearances at local events that we can share on social media Sales/Promotions to gain new customers
- This is a sample of our menu broken down by hot and iced drinks that we will offer as well as additional flavors, specialty flavors, and dairy-free substitutes. Our prices were determined with our competition in the area nearby to be a cheap and fast alternative for our customers
- One of the best performing segments in the broader food service sector The rise is dependent on changing consumer preferences in favor of unique, gourmet cuisines at less-expensive prices. Want quality coffee- when they are working or going to class Students don't have time to stay in long lines to get served
- It’s important to understand the markets that we would be entering into with this business venture The average industry growth for food trucks is 7.5%-- over 5 years (2015-2020) And as you can see by the graph, this industry has been steadily growing since 2014 in the US, and in 2020 it is just under a billion dollar industry In addition, Coffee Shop industries have been static which tells us that customers tend to be loyal to their favorite coffee shops Which is combining the two industries will result in a a growing business
- Starbucks: the most famous coffee chain in the world Fashioned a unique brew and a unique image with a place for conversation and a sense of community Locations throughout the whole world Gracenote Coffee: 2 Locations in Boston Well-known on Instagram and facebook- 5,700 followers Incorporated a variety of roasting tools that supplement their understanding of the roasting process Gives us a Competitive advantage
- Our budget will be broken down into startup costs and monthly costs. Startup Costs is estimated to be between 100 and 200 thousand dollars and includes: Our monthly budget is broken down by … Product restock will be determined by how busy we are in the first month after opening and how much of the initial product inventory is sold.