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Business Strategy
Presentation
on
Rajasthani Nagra Shoe Factory
Prepared by:
Samar Singh and Chirag Jadav
3rd Semester
MBA
Introduction
• Manufacturers and exporter of leather items.
• Majority sales of shoes and chappals
• Manufacturing unit in Ramgarh mode, Jaipur
• Setup in 1967 by Mr. Mehrajuddin
• All the products are handmade
Executives
• Mr. Mehrajuddin – Owner
• Mr. Ahrishbhai – Manager
Products
• Leather shoes for men and women
• Chapples for men and women
• Jackets for men and women
• Sherwanis and Saaris
• Bangles, Leather Bags and Belts
• Leather Purses for women and wallets for men
Raw Materials Used
• Upper leathers
• Rubber Chemicals
• Upper Lining
• Foam Sheet
• Adhesive
• Threads
• Lining fusible textile and fur
Operational Strategy
• Administrative and operation of the business is
looked after by Mr. Ahrishbhai, the Manager.
• Number of salespeople is 20 and there are 15
helpers.
• Weekly 2 days off for helpers and salespeople.
• 2 TATA 407 trucks to transport products.
• Stocks are maintained on a daily basis.
• Design and Styles are changed on a regular
basis.
• Just-in-time production strategy is used
Marketing Strategy
• Advertises in the local and hindi newspapers.
• Putting up of hoardings during festivals
• Mainly target foreign tourists.
• Company has joined hands with Tourist
guides.
• Guides get 2% commission.
• Company joined hands with tour and travels
agencies.
Financial Strategy
• No such financial strategy.
• Company got finance from Mr. Mehrajuddin’s
family.
• By taking money from the market
manufacturing unit was setup in 1975.
• Book of account is maintained on a daily basis.
Thank you

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Business strategy presentation

  • 1. Business Strategy Presentation on Rajasthani Nagra Shoe Factory Prepared by: Samar Singh and Chirag Jadav 3rd Semester MBA
  • 2. Introduction • Manufacturers and exporter of leather items. • Majority sales of shoes and chappals • Manufacturing unit in Ramgarh mode, Jaipur • Setup in 1967 by Mr. Mehrajuddin • All the products are handmade
  • 3. Executives • Mr. Mehrajuddin – Owner • Mr. Ahrishbhai – Manager
  • 4. Products • Leather shoes for men and women • Chapples for men and women • Jackets for men and women • Sherwanis and Saaris • Bangles, Leather Bags and Belts • Leather Purses for women and wallets for men
  • 5. Raw Materials Used • Upper leathers • Rubber Chemicals • Upper Lining • Foam Sheet • Adhesive • Threads • Lining fusible textile and fur
  • 6. Operational Strategy • Administrative and operation of the business is looked after by Mr. Ahrishbhai, the Manager. • Number of salespeople is 20 and there are 15 helpers. • Weekly 2 days off for helpers and salespeople. • 2 TATA 407 trucks to transport products. • Stocks are maintained on a daily basis. • Design and Styles are changed on a regular basis. • Just-in-time production strategy is used
  • 7. Marketing Strategy • Advertises in the local and hindi newspapers. • Putting up of hoardings during festivals • Mainly target foreign tourists. • Company has joined hands with Tourist guides. • Guides get 2% commission. • Company joined hands with tour and travels agencies.
  • 8. Financial Strategy • No such financial strategy. • Company got finance from Mr. Mehrajuddin’s family. • By taking money from the market manufacturing unit was setup in 1975. • Book of account is maintained on a daily basis.