The document summarizes browser usage and shopping data from Heavenly Shoppers. It shows that Friday had the highest sales. The most popular browser is Internet Explorer, which accounted for 54% of usage.
This case entitled “Burberry” by Youngme Moon presents the scenario a British luxury goods company “Burberry” under the leadership of Rose Marie Bravo, the new CEO of the company, who completely transformed the company with a battered, rustic brand into a classic yet contemporary brand. Burberry is one of the oldest fashion businesses of the world, founded in 1856 by Thomas Burberry. During this period of almost 150 years, Burberry provided many remarkable products, the most notable being the gabardine-made trench coats, that it invented and the classic iconic “Burberry Check”, the camel, black, red and white plaid design that became its identity. In this period, the company saw many highs (extreme popularity) serving the Royal customers, celebrities, politicians as its clientele but as it approached the late 1990s, it started getting tapped in its own old-fashioned products and thus, its brand value greatly diluted due to parallel trading, counterfeits and lose control over its distribution channel. But as Rose Marie Bravo joined the team, she completely revamped the company’s brand equity, product line, and distribution system and gave a new life to the company. The result was the company sales rose from £225 million in FY 2000 to £594 million in FY 2003.
PLEASE HIT LIKE IF THE ABOVE PRESENTATION IS HELPFUL ! :)
This case entitled “Burberry” by Youngme Moon presents the scenario a British luxury goods company “Burberry” under the leadership of Rose Marie Bravo, the new CEO of the company, who completely transformed the company with a battered, rustic brand into a classic yet contemporary brand. Burberry is one of the oldest fashion businesses of the world, founded in 1856 by Thomas Burberry. During this period of almost 150 years, Burberry provided many remarkable products, the most notable being the gabardine-made trench coats, that it invented and the classic iconic “Burberry Check”, the camel, black, red and white plaid design that became its identity. In this period, the company saw many highs (extreme popularity) serving the Royal customers, celebrities, politicians as its clientele but as it approached the late 1990s, it started getting tapped in its own old-fashioned products and thus, its brand value greatly diluted due to parallel trading, counterfeits and lose control over its distribution channel. But as Rose Marie Bravo joined the team, she completely revamped the company’s brand equity, product line, and distribution system and gave a new life to the company. The result was the company sales rose from £225 million in FY 2000 to £594 million in FY 2003.
PLEASE HIT LIKE IF THE ABOVE PRESENTATION IS HELPFUL ! :)
Key Takeaways from 3 Years of Website BenchmarkingJMH Consulting
In 2011, JMH launched the first ever website benchmarking initiative for departments serving non-traditional students in higher education. Now, three years later, we’re ready to share our key takeaways and trends that we’ve seen from the millions of website visits tracked in this initiative. With more than two dozen participating institutions from across the US and Canada, this data set offers an unrivaled glimpse into the behavior of visitors to adult education websites.
Sapphire International School is committed to being the best school in NCR and best international school in Noida. They have schools in Noida and play schools and schools in NCR
VDP Direct Traffic and Google Analytics - Are They Really Friends? - Presente...Ian Cruickshank
VDPs are arguably the most important part of a dealer’s website and as the people responsible for its success, you need to know how well it’s performing so you can make the right decisions.
Google analytics provides a ton of metrics to look at. But with so many ways to slice and dice these metrics, it’s often difficult to find out which ones are important and which ones are just noise.
View Ian Cruickshank's session “VDP Traffic and Google Analytics - Are they really friends?” to learn how to cut through the clutter, correctly interpret the massive tangle that is google analytics and ultimately allow you to make the right decisions surrounding your digital strategy.
VDP Direct Traffic and Google Analytics – Are They Really Friends?
Ian Cruickshank, VP of Sales and Marketing, Speed Shift Media
Session Category: Digital Marketing
Session Level: Intermediate
Primary Learning Objectives:
Learn how to properly track VDP traffic separate from other site traffic.
Understand the difference between sessions and clicks.
Discover how site metrics like: Bounce, Time Spent and Pages Viewed are going to vary between VDP direct traffic and typical traffic.
Session Description:
Measuring VDP direct traffic is different from measuring other site traffic and we are doing to take a deep dive into those details. We’ll be assessing VDP direct traffic and taking a look into how to measure it appropriately within Google Analytics. Direct VDP traffic is different and it’s important to understand where your traffic is coming from, how the consumer behaviour path differs and what types of metrics you should focus on.
MeasureWorks - Social Mentions as a Performance KPIMeasureWorks
Slides from my talk at Social Media Club Almere... About how we can use social media mentions for not only optimization of performance and usability, but also to predict issues on your website...
Learn how to guide customers to relevant products using eCommerce search, hyper-personalisation, and recommendations in our ‘Best-In-Class Retail Product Discovery’ webinar.
Nowadays, shoppers want their online experience to be engaging, inspirational and fulfilling. They want to find what they’re looking for quickly and easily. If the sought after item isn’t available, they want the next best product or content surfaced to them. They want a website to understand their goals as though they were talking to a sales assistant in person, in-store.
In this webinar, we explore IMRG industry data insights and a best-in-class example of retail product discovery. You’ll learn:
- How AI can drive increased revenue through hyper-personalised experiences
- How user intent can be easily understood and results displayed immediately
- How merchandisers can be empowered to curate results and product placement – all without having to rely on IT.
Presented by:
Dave Hawkins, Principal Sales Engineer - Lucidworks
Matthew Walsh, Director of Data & Retail - IMRG
3 Years of Higher Education Website BenchmarkingJMH Consulting
In 2011, JMH kicked off an intiative to explore adult education websites that serve non-traditional students. Now, four years later, JMH is ready to share our key takeaways and trends that we’ve seen from the millions of website visits tracked in this initiative. This session will explore:
Trends in mobile device usage and other interesting metrics
Shifts in how visitors find our sites and how they behave once there
How higher education administrators can better manage the visitor experience online
Learn how seasonal variations in website traffic can predict enrollment patterns
With more than two dozen participating institutions from across the US and Canada, this data set offers an unrivaled glimpse into the behavior of visitors to adult education websites. Don’t miss this chance to learn how those behaviors have changed and how you can offer a more effective online experience.
During the session, we’ll share the research results, interpret them, and then discuss how your department can apply these results to improve its operation using examples from participating sites. These trends can impact how we manage and market programs.
MeasureWorks - Velocity Europe - Real World RumMeasureWorks
Slides from Velocity Conference Europe 2013 from my joint session with @bbrewer (Soasta). The talk covers implementation, analysis techniques and how you as the performance team can use RUM data to persuade and justify investments in changes that lead to improved performance....
MeasureWorks - 5 insights for speed(y) experimentsMeasureWorks
My slides from Shoppingtoday 2014.. About why your users don't like to wait and the impact on user engagement... 5 insights to align content and speed to create a fast user experience... For you, as a business owner, a speed(y) way to experiment with at your own website
Add Mobile Device Dimensions to Your Web Analytics with 51Degrees and DNNDNN
Understanding how physical screen size, touch screens and geographic location impacts web site return on investment has never been more important.
Analytics tools need to be enhanced to support them. In 15 minutes we’ll show you how to upgrade your CMS.
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
Research on the relationship between web page latency and web analytics KPIs such as time on site, bounce rate, and conversion, including experimental data from Google, Microsoft Bing, Shopzilla, and Strangeloop
Key Takeaways from 3 Years of Website BenchmarkingJMH Consulting
In 2011, JMH launched the first ever website benchmarking initiative for departments serving non-traditional students in higher education. Now, three years later, we’re ready to share our key takeaways and trends that we’ve seen from the millions of website visits tracked in this initiative. With more than two dozen participating institutions from across the US and Canada, this data set offers an unrivaled glimpse into the behavior of visitors to adult education websites.
Sapphire International School is committed to being the best school in NCR and best international school in Noida. They have schools in Noida and play schools and schools in NCR
VDP Direct Traffic and Google Analytics - Are They Really Friends? - Presente...Ian Cruickshank
VDPs are arguably the most important part of a dealer’s website and as the people responsible for its success, you need to know how well it’s performing so you can make the right decisions.
Google analytics provides a ton of metrics to look at. But with so many ways to slice and dice these metrics, it’s often difficult to find out which ones are important and which ones are just noise.
View Ian Cruickshank's session “VDP Traffic and Google Analytics - Are they really friends?” to learn how to cut through the clutter, correctly interpret the massive tangle that is google analytics and ultimately allow you to make the right decisions surrounding your digital strategy.
VDP Direct Traffic and Google Analytics – Are They Really Friends?
Ian Cruickshank, VP of Sales and Marketing, Speed Shift Media
Session Category: Digital Marketing
Session Level: Intermediate
Primary Learning Objectives:
Learn how to properly track VDP traffic separate from other site traffic.
Understand the difference between sessions and clicks.
Discover how site metrics like: Bounce, Time Spent and Pages Viewed are going to vary between VDP direct traffic and typical traffic.
Session Description:
Measuring VDP direct traffic is different from measuring other site traffic and we are doing to take a deep dive into those details. We’ll be assessing VDP direct traffic and taking a look into how to measure it appropriately within Google Analytics. Direct VDP traffic is different and it’s important to understand where your traffic is coming from, how the consumer behaviour path differs and what types of metrics you should focus on.
MeasureWorks - Social Mentions as a Performance KPIMeasureWorks
Slides from my talk at Social Media Club Almere... About how we can use social media mentions for not only optimization of performance and usability, but also to predict issues on your website...
Learn how to guide customers to relevant products using eCommerce search, hyper-personalisation, and recommendations in our ‘Best-In-Class Retail Product Discovery’ webinar.
Nowadays, shoppers want their online experience to be engaging, inspirational and fulfilling. They want to find what they’re looking for quickly and easily. If the sought after item isn’t available, they want the next best product or content surfaced to them. They want a website to understand their goals as though they were talking to a sales assistant in person, in-store.
In this webinar, we explore IMRG industry data insights and a best-in-class example of retail product discovery. You’ll learn:
- How AI can drive increased revenue through hyper-personalised experiences
- How user intent can be easily understood and results displayed immediately
- How merchandisers can be empowered to curate results and product placement – all without having to rely on IT.
Presented by:
Dave Hawkins, Principal Sales Engineer - Lucidworks
Matthew Walsh, Director of Data & Retail - IMRG
3 Years of Higher Education Website BenchmarkingJMH Consulting
In 2011, JMH kicked off an intiative to explore adult education websites that serve non-traditional students. Now, four years later, JMH is ready to share our key takeaways and trends that we’ve seen from the millions of website visits tracked in this initiative. This session will explore:
Trends in mobile device usage and other interesting metrics
Shifts in how visitors find our sites and how they behave once there
How higher education administrators can better manage the visitor experience online
Learn how seasonal variations in website traffic can predict enrollment patterns
With more than two dozen participating institutions from across the US and Canada, this data set offers an unrivaled glimpse into the behavior of visitors to adult education websites. Don’t miss this chance to learn how those behaviors have changed and how you can offer a more effective online experience.
During the session, we’ll share the research results, interpret them, and then discuss how your department can apply these results to improve its operation using examples from participating sites. These trends can impact how we manage and market programs.
MeasureWorks - Velocity Europe - Real World RumMeasureWorks
Slides from Velocity Conference Europe 2013 from my joint session with @bbrewer (Soasta). The talk covers implementation, analysis techniques and how you as the performance team can use RUM data to persuade and justify investments in changes that lead to improved performance....
MeasureWorks - 5 insights for speed(y) experimentsMeasureWorks
My slides from Shoppingtoday 2014.. About why your users don't like to wait and the impact on user engagement... 5 insights to align content and speed to create a fast user experience... For you, as a business owner, a speed(y) way to experiment with at your own website
Add Mobile Device Dimensions to Your Web Analytics with 51Degrees and DNNDNN
Understanding how physical screen size, touch screens and geographic location impacts web site return on investment has never been more important.
Analytics tools need to be enhanced to support them. In 15 minutes we’ll show you how to upgrade your CMS.
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
Research on the relationship between web page latency and web analytics KPIs such as time on site, bounce rate, and conversion, including experimental data from Google, Microsoft Bing, Shopzilla, and Strangeloop
1. Zanab Khan
BusinessStats
Summaryof Project:Fridaywasthe day thatHeavenlyShopperswere sellingalotof browser.The most
popularbrowserisInternetExplorer.
Sum of Total
Dollars Spent
Sum of Average Amount
Spent
6812.82 517.2293659
Row
Labels
Sum of
Days of
Frequency
Sum of Relative
Frequency of
Days
Sum of
Percentage
Frequency
Sunday 5 0.1 10
Monday 9 0.18 18
Tuesday 7 0.14 14
Wednesday 6 0.12 12
Thursday 5 0.1 10
Friday 11 0.22 22
Saturday 7 0.14 14
Total 50 1 100
Row
Labels
Sum of
Browser of
Frequency
Sum of Relative
Frequeny of
Browser
Sum of
Percent
Frequency
Firefox 16 0.32 32
Internet
Explorer 27 0.54 54
Other 7 0.14 14
Total 50 1 100
0
20
40
60
80
100
120
Firefox Internet
Explorer
Other Total
Frequency
Browser
Sum of Browser of
Frequency
Sum of Relative
Frequeny of Browser
Sum of Percent
Frequency
0
20
40
60
80
100
120
Frequency
Days of Week
Sum of Days of
Frequency
Sum of Relative
Frequency of Days
Sum of Percentage
Frequency
0
1000
2000
3000
4000
5000
6000
7000
8000
Total
Sum of Total
Dollars Spent
Sum of Average
Amount Spent