HOLLYWOOF Organic Pet Store & Daycare is a pet daycare and store founded in 2015 in Los Angeles, CA by Steven Haney, Richard Sherer, Stephanie Cervantes and Samantha Cardenas. It offers daycare, grooming, natural pet foods and supplies. While competitors like Pooch Hotel, Wagville and Go Dog LA offer similar services, many customers have complained about inadequate supervision of dogs and cleanliness issues. HOLLYWOOF aims to provide high quality organic and natural products and services with a focus on customer satisfaction and pet well-being through small class sizes and clean facilities.
This document provides information about Shaukat Khanum Memorial Hospital (SKMH) in Lahore, Pakistan. It was founded in 1994 by Imran Khan to provide free cancer treatment regardless of ability to pay. The hospital has 115 beds and treated over 7,000 new patients in 2009. It is funded through donations, with over 75% of patients treated for free since opening. Financial data shows donations increasing each year to support the hospital's services. Comparisons are made between SKMH and other hospitals on popularity, cleanliness, staff behavior, and patient satisfaction which all favor SKMH. Suggested improvements include additional research, budget, and treatment improvements.
Anne Timm has been accepted as an exchange student at Western University for the winter term from January 1st, 2016 to April 30th, 2016 under their agreement with the University of Copenhagen. She will have full-time student status in the Faculty of Health Studies at the undergraduate level as part of the exchange program. While on exchange, Anne will not have to pay tuition fees but will need to cover her own housing, insurance, transportation, and other expenses. Western University staff will share information about her progress with her home university and send an official transcript to the University of Copenhagen at the end of the exchange.
This document contains 8 proposals to establish a sustainable milk industry in Sri Lanka to ensure healthy and safe food supply. It notes that Sri Lanka currently imports a large amount of powdered milk and dairy products to meet domestic demand, undermining local dairy farmers and the rural economy. The first proposal recommends replacing powdered milk with locally produced liquid milk to improve public health and support domestic production. It argues that powdered milk poses food safety risks and is an large expense for the country. The proposals also suggest establishing quality control systems, enhancing food safety regulation and infrastructure, exploring causes of non-communicable diseases, and implementing programs to promote healthy and safe foods and support local dairy farmers.
The Unify Company is a new centralized web development company in the Caraga Region of the Philippines. It is led by CEO Ferdinand Balbin and aims to create a website that promotes tourism and allows local businesses to advertise their products and services. This centralized portal will help overcome the challenges of individual business websites having low visibility. The company works with the Department of Tourism to distribute promotional materials and hopes to generate revenue through business subscriptions to the website.
This report cover New Industrial Policy of Gujarat, 2015. it cover various Incentive Schemes like Incentives for SMEs, Scheme for Plastic Industry, Innovative Start Ups, Industrial Infrastructure, Labour Generating Industries and Research & Development.
If you establishing business in Gujarat then please have a look at the presentation first.
This document provides a marketing audit and strategic analysis for Marina Oil Company. It analyzes the edible oil industry in Sri Lanka including total market size, key competitors, and target customer groups. A PESTEL analysis identifies political, economic, social, and technological factors impacting the industry. A SWOT analysis is conducted for Marina Oil. Market research findings on customer perceptions are presented. The document recommends segmentation strategies and develops a marketing strategy with suggestions for branding, product development, pricing, promotion, and placement. The goal is to capture 90% of the loose oil market and position Marina as the preferred edible oil brand.
This document provides information about Shaukat Khanum Memorial Hospital (SKMH) in Lahore, Pakistan. It was founded in 1994 by Imran Khan to provide free cancer treatment regardless of ability to pay. The hospital has 115 beds and treated over 7,000 new patients in 2009. It is funded through donations, with over 75% of patients treated for free since opening. Financial data shows donations increasing each year to support the hospital's services. Comparisons are made between SKMH and other hospitals on popularity, cleanliness, staff behavior, and patient satisfaction which all favor SKMH. Suggested improvements include additional research, budget, and treatment improvements.
Anne Timm has been accepted as an exchange student at Western University for the winter term from January 1st, 2016 to April 30th, 2016 under their agreement with the University of Copenhagen. She will have full-time student status in the Faculty of Health Studies at the undergraduate level as part of the exchange program. While on exchange, Anne will not have to pay tuition fees but will need to cover her own housing, insurance, transportation, and other expenses. Western University staff will share information about her progress with her home university and send an official transcript to the University of Copenhagen at the end of the exchange.
This document contains 8 proposals to establish a sustainable milk industry in Sri Lanka to ensure healthy and safe food supply. It notes that Sri Lanka currently imports a large amount of powdered milk and dairy products to meet domestic demand, undermining local dairy farmers and the rural economy. The first proposal recommends replacing powdered milk with locally produced liquid milk to improve public health and support domestic production. It argues that powdered milk poses food safety risks and is an large expense for the country. The proposals also suggest establishing quality control systems, enhancing food safety regulation and infrastructure, exploring causes of non-communicable diseases, and implementing programs to promote healthy and safe foods and support local dairy farmers.
The Unify Company is a new centralized web development company in the Caraga Region of the Philippines. It is led by CEO Ferdinand Balbin and aims to create a website that promotes tourism and allows local businesses to advertise their products and services. This centralized portal will help overcome the challenges of individual business websites having low visibility. The company works with the Department of Tourism to distribute promotional materials and hopes to generate revenue through business subscriptions to the website.
This report cover New Industrial Policy of Gujarat, 2015. it cover various Incentive Schemes like Incentives for SMEs, Scheme for Plastic Industry, Innovative Start Ups, Industrial Infrastructure, Labour Generating Industries and Research & Development.
If you establishing business in Gujarat then please have a look at the presentation first.
This document provides a marketing audit and strategic analysis for Marina Oil Company. It analyzes the edible oil industry in Sri Lanka including total market size, key competitors, and target customer groups. A PESTEL analysis identifies political, economic, social, and technological factors impacting the industry. A SWOT analysis is conducted for Marina Oil. Market research findings on customer perceptions are presented. The document recommends segmentation strategies and develops a marketing strategy with suggestions for branding, product development, pricing, promotion, and placement. The goal is to capture 90% of the loose oil market and position Marina as the preferred edible oil brand.
1) The document discusses synchronization techniques in operating systems, including semaphores invented by Dijkstra, which provide a way for processes to synchronize without busy waiting.
2) Semaphores use two operations - wait and signal - to synchronize access to shared resources. They can be implemented without busy waiting by blocking processes waiting on the semaphore.
3) Classical synchronization problems like the bounded buffer, readers-writers problem, and dining philosophers problem are presented and solutions using semaphores are described to avoid deadlock and starvation.
The document discusses the evolution of industrial policy in India from 1948 to the present. It outlines the key objectives of industrial policies over time, including promoting industrialization, reducing economic disparities, and defining the roles of the public and private sectors. More recent policies have aimed to liberalize the economy by reducing licensing restrictions and opening sectors to greater private and foreign investment. The current industrial policy landscape in India is substantially changed from earlier policies that emphasized state control and import substitution.
JavaNet will be the first Internet cafe in Eugene, Oregon, providing customers affordable access to email, the world wide web, and other online services while enjoying coffee and bakery items. The business will differentiate itself from local coffee shops by offering a unique, upscale environment for socializing and learning about the Internet. JavaNet aims to appeal to a wide customer base from students and professionals to those unfamiliar with computers. The financing secured will allow JavaNet to open with high-quality equipment and maintain operations through the first year as it establishes itself in the local market. Success will depend on creating an innovative atmosphere that attracts both experienced and novice online users.
Example of business plan by a nfte studentaletom78
The document outlines Kelly's plans to open a bridal boutique business. It details the types of products that will be offered, Kelly's strengths as an entrepreneur, hiring expectations, intended clientele, desired location, operating hours, pricing strategies, marketing plans, advantages over competitors, startup and operating costs, projected income, financing options, and goals for the business and herself in 1 and 5 years.
School activity and project proposals maryjoy nazaroMaryjoy Nazaro
The document outlines three environmental projects proposed by the Supreme Student Government at La Purisima Concepcion Academy. The first, "Bote Queen", is a bottle recycling competition between sections where students collect bottles to create costumes for their representative in a pageant. The second, "Aras Karas", similarly has students make costumes from newspapers to model. Money raised will fund future projects. The third, "LPCA Battle", invites elementary schools to compete in essay writing, storytelling, and quizzes to promote the school and raise more funds. The projects aim to promote cleanliness, recycling, and support the student government.
The document provides guidance on writing a successful project proposal in 3 steps:
1. Plan the project by collaborating with stakeholders, developing a work plan and timeline, and drafting a concept paper and proposal.
2. Design the project using a conceptual model to identify problems, objectives, and interventions, and develop goals, objectives, activities, and indicators.
3. Write the proposal including an introduction, methodology, budget, monitoring and evaluation plan, sustainability discussion, checklist, and conclusion. Templates are provided for each section.
The document outlines guidelines for formatting a final year project proposal. It includes sections for the project title, student names and roll numbers, main text formatting, headings formatting, figures and tables, and references. Guidelines are provided for font type, size, indentation, spacing, capitalization, and other formatting rules to maintain a consistent structure and appearance.
The case is about a sales vice president who must choose between two good sales reps, Lisa Bell and Steven Bellach, to promote to area sales manager. Lisa has been a top performer for 5 years, but lacks field experience. Steven excels at customer relationships but is only supportive and does not drive sales. The vice president must evaluate their strengths and weaknesses based on the company's need for growth, customer satisfaction, and building relationships.
This business proposal from Friends & Associates consulting firm outlines their approach to addressing organizational problems experienced by Divya Electronics Ltd. The proposal identifies issues like poor communication, lack of clear goals and vision, and employee morale and technological issues. Friends & Associates would set up new systems, provide training, develop planning strategies to define objectives, and create a new management structure. The estimated time for the project is 6 months and the projected costs are approximately 415,000 INR. The benefits would include motivated employees, improved communication, resolved technical issues, better services, increased productivity and brand reputation. The proposal also provides resumes of the experienced consulting team that would handle the project.
The document discusses branding for a coffee shop called Coffee Spot Cafe. It focuses on developing a logo and tagline that will represent the brand. The logo and tagline should convey the cafe's focus on high-quality coffee and a relaxed atmosphere.
To be hired to assist the supervisor.
Chefs: 2 experienced chefs to be hired to develop menu items and
oversee food preparation.
Wait Staff: Initially plan to hire 6 wait staff to handle lunch and
dinner shifts.
Host/Cashier: 1 host/cashier to greet customers and handle
payments.
Janitorial: Contract cleaning services.
Accountant: Part-time accountant for bookkeeping and financial
reporting.
Marketing Plan
Website Development
Social Media Marketing
Print Advertising
This is a template that MBA or undergraduate business students can use for case study presentations for class or case competitions. It's bare bones, meant to explain the flow of information and suggest some frameworks to use to discuss the problem in a case.
The document provides an executive summary for a proposed coffee shop called Coffee Spot Café to be opened in Connersville, Indiana. The café will offer a variety of coffee drinks, teas, baked goods and breakfast sandwiches. The goals are to become well-known locally and potentially expand to other locations or add catering. The SWOT analysis identifies strengths, weaknesses, opportunities and threats. Financial needs are estimated and the business will be run as a sole proprietorship. Market research identifies the target market and competition. A marketing strategy and break-even analysis are also included.
Almost Home Dog Rescue of Ohio is a nonprofit that rescues homeless collies, shelties, and other family-friendly dogs. They provide medical care, nutrition, and love until an approved home is found. They rely on donations to continue their rescue efforts and cover costs like medical care, food, supplies, and transportation. Their goals include educating the public about rescue dogs and utilizing grants to care for senior dogs.
Paw Prints is developing an organic dog food delivery service that will provide customized dog food delivered weekly to customers' doors in reusable glass containers. The company aims to target young professional women ages 18-34 in the Western US who value eco-friendliness and convenience due to busy lifestyles. Paw Prints believes its personalized and sustainable service addresses the needs of its target demographic for nutritious and convenient dog food without extra errands. The company will promote its brand focusing on attributes like customization, eco-friendliness, and the emotional connection of ensuring dogs get the best nutrition.
Project required that students apply classroom knowledge to develop a strategic communications plan and accompanying creative for a local Athens area business. For the client, team members:
- assessed the current business situation, including examining business practices, customer base, marketing efforts, etc.
- developed a set of marketing and communication objectives for the coming year.
- developed a creative brief that includes main messaging, branding elements, and support for the campaign promise.
- developed creative concepts and executions across a variety of appropriate media.
- presented campaign recommendations in a professional manner at the close of the semester.
The document provides information about the services offered by NYC Dog Walk, a dog walking and pet care company in New York City. It discusses dog walking, cat care, pet grooming, pet food delivery, and their policies. NYC Dog Walk aims to make pet owners' lives easier by caring for their dogs, cats, and other pets while they are at work. They operate throughout Manhattan and have an East Village shop.
98I. DESCRIPTION OF YOUR BUSINESSIn recent years, ther.docxevonnehoggarth79783
98
I. DESCRIPTION OF YOUR BUSINESS
In recent years, there has been an increase in the
number of households that have pets, especially
dogs and cats. Further, there is emerging a
steadily growing group of pet owners that is will-
ing to purchase upscale, unique products for
these important members of their family. Pet
Élan is an upscale boutique for these discrimi-
nating pet owners. Pet Élan will offer high-
quality pet products to discerning individuals
who wish their pets to enjoy a healthy, fun, and
elegant lifestyle while being pampered. By care-
fully selecting luxurious accessories made with
superior materials, Pet Élan will provide an elite
product line that celebrates the uniqueness of
each animal’s personality.
II. THE PRODUCT/SERVICE
Unique Features: Benefits
Pet Élan will offer products that promote a
healthy, fun, and elegant lifestyle for dogs and
cats. Our products are grouped into three pri-
mary categories: dietary products, playtime
products, and accessories.
Dietary Products
Pet Élan will offer all-natural pet food and treats,
full of essential vitamins and nutrients to pro-
mote a healthy diet. We will carry two to three
top-selling brands of organic pet food from the
industry leaders such as Newman’s Own Organ-
ics,2 Natura Pet Products,3 and Organix.4 We
will also feature snacks and treats from Old
Mother Hubbard,5 Three Dog Bakery,6 Flint
River Ranch,7 and Howling Hound Bakery.8
Playtime Products
Playing with one’s pet is also a key ingredient for
a pet’s healthy lifestyle. Pet Élan will offer products
that enable owners and their pets to play in style.
For dogs, we will offer toys for chewing, retrieving,
tugging, and chasing. For cats, we will offer toys
stuffed with premium grade catnip and other
toys to chase and fetch. We will offer exclusive
toy brands such as Happy Dog Toys,9 KONG
Toys,10 and Fat Cat, Inc.11
Accessories
Pet Élan will make walking or traveling with a
dog or cat an extension of the owner’s unique
style with leashes, collars, and travel bags that
make a statement. We will also offer pet home
accessories including food and water bowls, pet
furniture and pillows, and pet clothing made
from fine fabrics such as silk, suede, and faux fur.
Unlike other pet stores, Pet Élan will target
clientele who demand top quality in pet couture.
To fulfill this demand, Pet Élan will order pet
clothing and accessories from the trendiest
brands such as Woof: The Small Dog Company,12
Dogz Togz,13 and Ruff Ruff and Meow.14
Unique Features: Limitations
One of the largest threats to the luxury pet acces-
sory industry is the presence of online stores. Pet
Élan will compete with these online retailers, as
well as other local pet stores. Consumers have the
opportunity to comparison shop on the Internet,
so Pet Élan will need to carefully determine the
pricing strategy for each line of accessories to re-
main competitive. However, it is likely that pet
owners will want to sample and view unique prod-
ucts we carry an.
Zoetis is a global leader in animal health that focuses solely on developing and providing veterinary medicines, vaccines, diagnostics and other services. They work to meet the growing global demand for animal protein and companionship. Zoetis strives to make their products and services the most valued by veterinarians and livestock producers worldwide through innovation, strong customer relationships, and reliable global supply chains.
1) The document discusses synchronization techniques in operating systems, including semaphores invented by Dijkstra, which provide a way for processes to synchronize without busy waiting.
2) Semaphores use two operations - wait and signal - to synchronize access to shared resources. They can be implemented without busy waiting by blocking processes waiting on the semaphore.
3) Classical synchronization problems like the bounded buffer, readers-writers problem, and dining philosophers problem are presented and solutions using semaphores are described to avoid deadlock and starvation.
The document discusses the evolution of industrial policy in India from 1948 to the present. It outlines the key objectives of industrial policies over time, including promoting industrialization, reducing economic disparities, and defining the roles of the public and private sectors. More recent policies have aimed to liberalize the economy by reducing licensing restrictions and opening sectors to greater private and foreign investment. The current industrial policy landscape in India is substantially changed from earlier policies that emphasized state control and import substitution.
JavaNet will be the first Internet cafe in Eugene, Oregon, providing customers affordable access to email, the world wide web, and other online services while enjoying coffee and bakery items. The business will differentiate itself from local coffee shops by offering a unique, upscale environment for socializing and learning about the Internet. JavaNet aims to appeal to a wide customer base from students and professionals to those unfamiliar with computers. The financing secured will allow JavaNet to open with high-quality equipment and maintain operations through the first year as it establishes itself in the local market. Success will depend on creating an innovative atmosphere that attracts both experienced and novice online users.
Example of business plan by a nfte studentaletom78
The document outlines Kelly's plans to open a bridal boutique business. It details the types of products that will be offered, Kelly's strengths as an entrepreneur, hiring expectations, intended clientele, desired location, operating hours, pricing strategies, marketing plans, advantages over competitors, startup and operating costs, projected income, financing options, and goals for the business and herself in 1 and 5 years.
School activity and project proposals maryjoy nazaroMaryjoy Nazaro
The document outlines three environmental projects proposed by the Supreme Student Government at La Purisima Concepcion Academy. The first, "Bote Queen", is a bottle recycling competition between sections where students collect bottles to create costumes for their representative in a pageant. The second, "Aras Karas", similarly has students make costumes from newspapers to model. Money raised will fund future projects. The third, "LPCA Battle", invites elementary schools to compete in essay writing, storytelling, and quizzes to promote the school and raise more funds. The projects aim to promote cleanliness, recycling, and support the student government.
The document provides guidance on writing a successful project proposal in 3 steps:
1. Plan the project by collaborating with stakeholders, developing a work plan and timeline, and drafting a concept paper and proposal.
2. Design the project using a conceptual model to identify problems, objectives, and interventions, and develop goals, objectives, activities, and indicators.
3. Write the proposal including an introduction, methodology, budget, monitoring and evaluation plan, sustainability discussion, checklist, and conclusion. Templates are provided for each section.
The document outlines guidelines for formatting a final year project proposal. It includes sections for the project title, student names and roll numbers, main text formatting, headings formatting, figures and tables, and references. Guidelines are provided for font type, size, indentation, spacing, capitalization, and other formatting rules to maintain a consistent structure and appearance.
The case is about a sales vice president who must choose between two good sales reps, Lisa Bell and Steven Bellach, to promote to area sales manager. Lisa has been a top performer for 5 years, but lacks field experience. Steven excels at customer relationships but is only supportive and does not drive sales. The vice president must evaluate their strengths and weaknesses based on the company's need for growth, customer satisfaction, and building relationships.
This business proposal from Friends & Associates consulting firm outlines their approach to addressing organizational problems experienced by Divya Electronics Ltd. The proposal identifies issues like poor communication, lack of clear goals and vision, and employee morale and technological issues. Friends & Associates would set up new systems, provide training, develop planning strategies to define objectives, and create a new management structure. The estimated time for the project is 6 months and the projected costs are approximately 415,000 INR. The benefits would include motivated employees, improved communication, resolved technical issues, better services, increased productivity and brand reputation. The proposal also provides resumes of the experienced consulting team that would handle the project.
The document discusses branding for a coffee shop called Coffee Spot Cafe. It focuses on developing a logo and tagline that will represent the brand. The logo and tagline should convey the cafe's focus on high-quality coffee and a relaxed atmosphere.
To be hired to assist the supervisor.
Chefs: 2 experienced chefs to be hired to develop menu items and
oversee food preparation.
Wait Staff: Initially plan to hire 6 wait staff to handle lunch and
dinner shifts.
Host/Cashier: 1 host/cashier to greet customers and handle
payments.
Janitorial: Contract cleaning services.
Accountant: Part-time accountant for bookkeeping and financial
reporting.
Marketing Plan
Website Development
Social Media Marketing
Print Advertising
This is a template that MBA or undergraduate business students can use for case study presentations for class or case competitions. It's bare bones, meant to explain the flow of information and suggest some frameworks to use to discuss the problem in a case.
The document provides an executive summary for a proposed coffee shop called Coffee Spot Café to be opened in Connersville, Indiana. The café will offer a variety of coffee drinks, teas, baked goods and breakfast sandwiches. The goals are to become well-known locally and potentially expand to other locations or add catering. The SWOT analysis identifies strengths, weaknesses, opportunities and threats. Financial needs are estimated and the business will be run as a sole proprietorship. Market research identifies the target market and competition. A marketing strategy and break-even analysis are also included.
Almost Home Dog Rescue of Ohio is a nonprofit that rescues homeless collies, shelties, and other family-friendly dogs. They provide medical care, nutrition, and love until an approved home is found. They rely on donations to continue their rescue efforts and cover costs like medical care, food, supplies, and transportation. Their goals include educating the public about rescue dogs and utilizing grants to care for senior dogs.
Paw Prints is developing an organic dog food delivery service that will provide customized dog food delivered weekly to customers' doors in reusable glass containers. The company aims to target young professional women ages 18-34 in the Western US who value eco-friendliness and convenience due to busy lifestyles. Paw Prints believes its personalized and sustainable service addresses the needs of its target demographic for nutritious and convenient dog food without extra errands. The company will promote its brand focusing on attributes like customization, eco-friendliness, and the emotional connection of ensuring dogs get the best nutrition.
Project required that students apply classroom knowledge to develop a strategic communications plan and accompanying creative for a local Athens area business. For the client, team members:
- assessed the current business situation, including examining business practices, customer base, marketing efforts, etc.
- developed a set of marketing and communication objectives for the coming year.
- developed a creative brief that includes main messaging, branding elements, and support for the campaign promise.
- developed creative concepts and executions across a variety of appropriate media.
- presented campaign recommendations in a professional manner at the close of the semester.
The document provides information about the services offered by NYC Dog Walk, a dog walking and pet care company in New York City. It discusses dog walking, cat care, pet grooming, pet food delivery, and their policies. NYC Dog Walk aims to make pet owners' lives easier by caring for their dogs, cats, and other pets while they are at work. They operate throughout Manhattan and have an East Village shop.
98I. DESCRIPTION OF YOUR BUSINESSIn recent years, ther.docxevonnehoggarth79783
98
I. DESCRIPTION OF YOUR BUSINESS
In recent years, there has been an increase in the
number of households that have pets, especially
dogs and cats. Further, there is emerging a
steadily growing group of pet owners that is will-
ing to purchase upscale, unique products for
these important members of their family. Pet
Élan is an upscale boutique for these discrimi-
nating pet owners. Pet Élan will offer high-
quality pet products to discerning individuals
who wish their pets to enjoy a healthy, fun, and
elegant lifestyle while being pampered. By care-
fully selecting luxurious accessories made with
superior materials, Pet Élan will provide an elite
product line that celebrates the uniqueness of
each animal’s personality.
II. THE PRODUCT/SERVICE
Unique Features: Benefits
Pet Élan will offer products that promote a
healthy, fun, and elegant lifestyle for dogs and
cats. Our products are grouped into three pri-
mary categories: dietary products, playtime
products, and accessories.
Dietary Products
Pet Élan will offer all-natural pet food and treats,
full of essential vitamins and nutrients to pro-
mote a healthy diet. We will carry two to three
top-selling brands of organic pet food from the
industry leaders such as Newman’s Own Organ-
ics,2 Natura Pet Products,3 and Organix.4 We
will also feature snacks and treats from Old
Mother Hubbard,5 Three Dog Bakery,6 Flint
River Ranch,7 and Howling Hound Bakery.8
Playtime Products
Playing with one’s pet is also a key ingredient for
a pet’s healthy lifestyle. Pet Élan will offer products
that enable owners and their pets to play in style.
For dogs, we will offer toys for chewing, retrieving,
tugging, and chasing. For cats, we will offer toys
stuffed with premium grade catnip and other
toys to chase and fetch. We will offer exclusive
toy brands such as Happy Dog Toys,9 KONG
Toys,10 and Fat Cat, Inc.11
Accessories
Pet Élan will make walking or traveling with a
dog or cat an extension of the owner’s unique
style with leashes, collars, and travel bags that
make a statement. We will also offer pet home
accessories including food and water bowls, pet
furniture and pillows, and pet clothing made
from fine fabrics such as silk, suede, and faux fur.
Unlike other pet stores, Pet Élan will target
clientele who demand top quality in pet couture.
To fulfill this demand, Pet Élan will order pet
clothing and accessories from the trendiest
brands such as Woof: The Small Dog Company,12
Dogz Togz,13 and Ruff Ruff and Meow.14
Unique Features: Limitations
One of the largest threats to the luxury pet acces-
sory industry is the presence of online stores. Pet
Élan will compete with these online retailers, as
well as other local pet stores. Consumers have the
opportunity to comparison shop on the Internet,
so Pet Élan will need to carefully determine the
pricing strategy for each line of accessories to re-
main competitive. However, it is likely that pet
owners will want to sample and view unique prod-
ucts we carry an.
Zoetis is a global leader in animal health that focuses solely on developing and providing veterinary medicines, vaccines, diagnostics and other services. They work to meet the growing global demand for animal protein and companionship. Zoetis strives to make their products and services the most valued by veterinarians and livestock producers worldwide through innovation, strong customer relationships, and reliable global supply chains.
ARVO is a non-profit organization that provides veterinary services like spay/neuter surgeries, vaccines, and exams to pets in rural Alaska villages. It has no paid staff and is managed by a board of directors. Its mission is to address the problems of overpopulation, disease spread, and lack of resources in these villages. So far ARVO has conducted 10 clinics serving 515 pets across several villages. Future plans include clinics in Aniak, Iliamna-Newhalen, Dillingham, Kokhanok, Nome, and Nondalton in 2015 depending on available resources and donations.
Pets at Home has expanded their business model to become a "one-stop shop" for pet care needs through offerings like grooming services and veterinary clinics in their stores. They also operate a VIP loyalty program that provides discounts to customers and supports charities. Their strategic plan focuses on continuing to enhance the in-store experience, growing their private label brands and services, and utilizing customer data to personalize offerings.
The document discusses cutting back on pet expenses like grooming and maintenance if the pet is healthy, and instead using funds for regular vet checkups. Addressing small health problems early can greatly reduce long-term costs as many diseases are preventable. However, diseases may not show obvious symptoms initially and become more expensive to treat the more advanced they are when diagnosed.
Wishwoof.com is an online aggregator that connects dog owners with various professional dog service providers. It aims to provide dog owners with a one-stop shop to find reliable sitters, groomers, walkers and other services when they cannot care for their dogs due to work or travel. By offering a wide network of verified professionals, Wishwoof.com helps give dog owners peace of mind knowing their dogs are in safe hands while providing them freedom of choice in finding the best services for their dogs.
The document provides information and guidance for Nutro Company pet food demonstrators. It discusses focusing demonstration periods on Natural Choice dog food and its skin and coat benefits. Demonstrators are instructed to recommend Greenies dental chews and qualify customers before recommending the best Nutro product. New reporting terms are defined for approaches, presentations, conversions and other sales opportunities.
PET GYM is a company that manufactures gyms for cats. Their philosophy focuses on the welfare of pets. They aim to design spaces that are comfortable and stimulate play for cats. Their mission is to provide quality products and service to keep cats entertained and ensure their health and happiness. Their vision is to participate widely in the pet market by offering specialized products to improve pets' quality of life. Their objective is to identify cats' characteristics and needs to create a suitable habitat that improves their lifestyle.
Organic Rascals is launching a new organic pet food business. They will offer customized pet meals delivered fresh to customers' homes. Their target customers see their pets as family members and care deeply about their nutrition. Organic Rascals sees opportunities in the growing natural and organic pet food market. They will test their concept in New York City initially through online sales and partnerships with pet-focused retailers.
Urban pet hospital and resort is one of the best doggy daycare in des moines which provide service to Urbandale and nearby cities. The services range from medical service to pet boarding, daycare, grooming, therapy, weight loss program and training.
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
We are a professional review company. Our website proactivepetproducts.com contains opinions and is not intended to diagnose, treat, or give medical guidance. Consult your veterinarian.
Retired Retrievers is a local non-profit that rescues, fosters, and finds permanent homes for senior dogs in the Savannah area. As a small organization without facilities, it relies on donations and works with other local rescues. Its mission is to reduce the number of senior dogs that die alone in shelters. Its marketing strategy focuses on altering perceptions of senior dogs' health by highlighting their skills and personalities using video profiles. It aims to capitalize on senior dogs' lower maintenance needs compared to puppies to appeal to potential adopters.
1. HOLLYWOOF Organic Pet Store & Daycare
Steven Haney, Richard Sherer, Stephanie Cervantes & Samantha Cardenas
Business Proposal to Professor Craig Rich
2. THE ORGANIZATION
HOLLYWOOF Organic Pet Store & Daycare is a natural alternative to conventional pet-care. Based in Los Angeles,
CA, HOLLYWOOF was founded by Steven Haney, Richard Sherer, Stephanie Cervantes and Samantha Cardenas in
2015. It was first envisioned as a pet daycare center and soon diversified to offer a number of services and
products. Pets and their owners will be able to enjoy daycare services, including frequent walks, a play area, toys,
and grooming services such as haircuts and baths. In addition, the company has created its own line of all
natural pet soaps and shampoos, organic foods and treats, and environmentally friendly grooming kits, toys and
accessories.
MISSION STATEMENT
HOLLYWOOF Organic Pet Store & Daycare understands that the lives and well-being of your furry family
members are important.That is why we seek to promote and provide a healthy, environmentally conscious and
natural alternative to pet care that ensures the highest quality of life and longevity for your pets. By providing
pets with the best sustainable services and products, we ensure pet and owner satisfaction.We not only foster a
lifelong partnership between you and your pets, but a lifelong relationship between us and our clients.
3. MARKET ANALYSIS
This continued spending has increased over the past three years speaking to the popularity of pet day care
services with their furry loved ones becoming recognized as integral members of the family. (American Pets
Products Association, USAToday 2012). Pet owners, busy with work and other priorities, are often unable to look
after their pets during the day.With their pets at home alone daily without proper supervision for extended
periods of time, pet owner’s risk leaving their dogs unattended potentially resulting in damages to personal
property. Even more concerning are the negative psychological impacts on ‘home alone pets’ such as
depression, separation anxiety and feelings of abandonment.These issues not only damage the dogs
emotionally but also physically. HOLLYWOOF Organic Pet Store and Daycare will help to serve the Los Angeles
Market by providing optimum dog care services and products catering to the needs of our customers’ beloved
pets.With such a demand for pet care services, like-minded organizations are recognized as competition to the
business. Competing organizations include Pooch Hotel,Wagville and Go Dog LA.
The Pooch Hotel brand has a number of locations in Southern California as well as across the country, offering a
range of services such as dog daycare, overnight boarding kennels, spa and grooming services, along with
options for professional dog training sessions. At the Pooch Hotel locations, the quality of facilities have been
reputed by both staff members and customers alike with lush, modern amenities for dogs financed by Petco.
However, Pooch Hotel may not be as exceptional as it seems to be on the surface.According to Yelp.com, a
number of customers at both the San Diego and West Los Angeles locations have taken issue with the customer
service and employee interaction as well as the treatment of their dogs.A number of customers have cited the
Pooch Hotel staff as displaying an inability to properly supervise their pets with issues including reported
4. sickness, stress and even death while staying at Pooch Hotel.Additionally, Pooch Hotel does not sell their own
original pet supplies like treats and toys.
Another competitor,Wagville, located in Glendale, is one of the premier duel dog daycare and pet store in the
Los Angeles area.Wagville operates its own store selling organic supplies, including low-chemical shampoos,
all-natural dog food brands and environmentally friendly leashes and toys.These store services will be
somewhat similar to the plans of our organization through serving healthy, organic, and all-natural products
with the wellness of our customers’ dogs in mind. One set back for Wagville is the facilities they utilize, primarily
their headquarters and kenneling building which reconstructed in an old warehouse with limited space. For
Wagville’s overnight services, the dogs are placed in a general sleeping area without separate sleeping rooms or
areas, which may be problematic in a number of ways.With a large amount of dogs confined in one place, the
issue of neglect may come into play with an overwhelming responsibility to look after each dog. Similar to
Pooch Hotel, a concerning number of customers expressed their displeasure after finding minor injuries and
health issues when their dogs return home. Yelp reviewer, ‘Sean L.’ wrote his concerns about Wagville’s ability to
supervise the large amount of dogs that they board stating,“They are overcrowded and neglectful.We left a
member of our family in their care and they failed to watch over him. I strongly recommend people look
elsewhere!” This customer continued to express his frustration with Wagville’s services by providing pictures of
his dog’s injuries on each leg claiming that Wagville is culpable for lack of action to prevent these injuries in the
first place.Additionally, customer ‘Ms.L’ complained about her dog’s stay at Wagville supporting the notion that
Wagville has an issue with providing adequate monitoring of the dogs under their watch, “there should be an
appropriate amount of humans watching the dogs as the dog population increases or there should be a cap on
5. the number of dogs accepted.” HOLLYWOOF has acknowledged that many competitors such as Wagville may
lack in customer satisfaction regarding the supervision of dogs leading us to ensure that all dogs under our
watch are properly accounted for.
The final competitor, Go Dog LA, offers daycare, overnight boarding, bath services and even some health care
options such as flea and tick treatments. Go Dog LA has also been lauded for their reasonable pricing for their
services, particularly in boarding and grooming services in comparison to both Wagville and Pooch Hotel.
Though the lower prices are a perk for Go Dog LA, the dated facilities are a bit of a drawback in the company’s
appeal. Go Dog LA does not offer individualized rooms similar to Wagville which, for many customers boarding
their dogs, is a concern of health issues and overall happiness for these dogs.
Setting itself aside from the competition, HOLLYWOOF Organic Pet Store and Daycare will offer high quality
daycare and grooming services for dogs and happiness for dog owners in the Los Angeles area.We plan on
selecting a location that is easily accessible to our customers where the dogs will have plenty of space to take full
advantage of our facilities for both play and relaxation with the supervision of our professionally trained dog
sitters. Our facilities will include a specialized grooming station suitable for dogs of all sizes.At HOLLYWOOF
only health conscious grooming products, such as shampoos with all natural ingredients, will be used for the
well being of the dogs we care for. In addition, HOLLYWOOF will also feature a pet store with all organic treats
and food products, and environmentally friendly grooming products, which will provide a great source of
revenue and additional means by which we can further serve our customers.
We at HOLLYWOOF recognize that there is an emphasis on healthy living which has lead people to shift their
diets to more wholesome, organic and natural options, a phenomenon particularly happening in our Los
6. Angeles community.This focus on healthy food choices has also been applied to dogs with many owners who
see their pet as a beloved member of their family are taking the same conscious choices in buying organic and
all natural foods for their pets. Organic dog food has proven to provide health benefits that improve digestion,
blood circulation and muscle health. Unlike some big name pet food brands such as Pedigree have had to recall
a number of its products and alter ingredients due to its use of poultry and meat by-product containing
(dogreference.com). Before any pet food can be classified as organic, the ingredients, process of production and
must be approved by the USDA based on their set regulations limiting or in some cases preventing
questionable additives like meat and poultry by-products. (The Association of American Feed Control Officials)
People are willing to pay more money when they know the product is trustworthy and will ultimately improve
the quality of life as well as the longevity of life for their pets. Organic and natural products ensure that your pets
are taken care of.
HOLLYWOOF, as an up and coming business, may not yet have the same popular reputation as more established
pet service providers, but we make sure to do our best to provide quality service to whoever comes through our
doors.We emphasize building a great rapport with both owners and pets so that we ensure happiness and
satisfaction for all parties.Additionally from a business prospective, pet owners and consumers are also opting
for smaller companies when it comes to pet services so they know their pets are in the best care and they are
able to build a personal relationship with the establishment.
HOLLYWOOF Organic Pet Store and Daycare wants nothing more than to provide the Los Angeles area with the
best services possible, focusing on the health and enjoyment of every dog under our supervision with you and
your furry friend’s happiness in mind.
7. ORGANIZATIONAL METHOD
Organizational Form
HOLLYWOOF will utilize Model 3: The Bureaucracy with Project Teams and Task Forces.
CEO
Organizational Communication Approach
For our organization, we will use the organizational form of a bureaucracy with project teams, operating with
Human Resources characteristics.The clear cut order and organization of employees through a hierarchy will
help the business to operate most efficiently. In the organization, it is vital that it gets the most out of each
employee, and that it helps them to reach their maximum potential.The division of labor will include a finance
division, a sales and marketing department, and a team of in-house employees comprised of groomers, daycare
workers and store operators.
The finance division will focus on the numbers, meaning they will be in charge of HOLLYWOOF’s finances.Their
responsibilities include managing the budget and allocating the company’s funds where they see fit, regular
forecasts to calculate cash needs, accounting, tracking all transactions and cashflow, ensuring the payment of
suppliers, advising and sourcing long term financing.The sales and marketing department will house smaller
Finance Sales &
Marketing
In-House Workers
Groomers Daycare workersStore operators
8. teams, including PR, and Advertising.This department’s responsibilities consist of demographic research, new
business development, promotional strategies, pricing, distribution, customer service, and communications. In
it’s simplest form, sales portion will advise the marketing team based on its feedback with customers and will
focus on customer contact to drive sales.The marketing portion will tells the sales staff what to emphasize and
what sales tools is to use.
HOLLYWOOF will also have a mandatory training program for all new employees who will be working at the
daycare with the animals directly.A strict training regiment will allow new low-level employees to learn how to
properly work with the animals in a safe and efficient way.Training must be completed in order for employees to
start full time.This will help our organization, because with properly trained employees, HOLLYWOOF will be
able to lower the chances of any issues with mishandling of pets, which could ultimately lead to customer
dissatisfaction and a loss of business.
Due to the divisions within our organization, HOLLYWOOF will want to ensure that the company has constant
communication between the groups of employees, such as animal handlers and their managers, and between
departments. Our use of the Human Resources approach encourages multidirectional communication and
cooperation between managers and employees.There are different components of animal handling, such as
daycare and pet grooming, meaning the managers of these two teams will need to be in sync with one another
through clear communication.The third team, the store workers, will also need to be in close communicative
contact with the animal handling divisions so that store workers can receive feedback from the animal handlers
on which HOLLYWOOF products they think will sell best based on the size, interests and behaviors of the
animals.The store workers can encourage pet owners to buy products based off the feedback they receive.
9. It is also important that there be regular communication between departments.The finance department should
work closely with the marketing department to prepare the organization’s budgets and forecasts, and to report
the progress against these throughout the year.The data and information collected will be useful in
determining any needed changes such as changes in staffing levels, company expansions and cash needs.
Communication across these two departments will also help with the research of market trends, which will
determine how much money HOLLYWOOF can expect to earn form current and future projects.This will help
HOLLYWOOF in making key decisions as to which markets and projects to pursue.As a result, multidirectional
communication will be an essential part in HOLLYWOOF’s success.
In order for HOLLYWOOF to thrive, we will employ various approaches to efficiently and properly function as an
organization.We are borrowing from 3 approaches: Human Resources, Human Relations and Systems
Approach.
While drawing from Human Resources, we understand that each of our employees is an investment, and a key
resource to us being successful. Human resources see workers as a resource so we aim to empower our
employees to participate in decision making, we will encourage our employees to let us know which products
and services they think work best for our pets and our organization.We also like to encourage multi directional
communication.We will use the transactional process because we will need a lot of multidirectional
communication to see what is working, and what is not working at the shop. Day-to-day obstacles will require
communication from superiors and lower-level employees, meaning that feedback on what has been effective
or ineffective must flow up to down, down to up as well as across departments which will be made possible
10. through our organizational model and he the Human Resources approach.The flatter hierarchy will allow for
easier and direct communication and cooperation between employees, managers and the CEO.
Even though we view each employee as a resource and an investment, we also understand that they are
complex beings with emotional and social needs.We believe that a happy worker is a productive worker, so we
strive to nurture our employees’ social and emotional needs in order for them to be their best selves when
interacting with the pets.We will also aim to employ people who truly care for animals because we want our
employees to love their work and feel comfortable in the environment. Our workers will be talented, smart and
creative and we believe that allowing them a certain amount of freedom when working with the animals will
help them grow as well as helps us grow as an organization. Even though we will encourage innovation and
freedom when it comes to how employees care and interact with the pets, it is important that they do so while
keeping in line with policies and rules that we provide with our employee training, this reflects the
communication concept of Creativity and Constraint. Human Relations also allows us to maintain our hierarchal
order, but allows us to make it more informal.We don’t want a strict bureaucratic structure, but we do want to
maintain our hierarchy in order to keep order within our organization.
Finally, we will also utilize Systems Approach, and its processes of Negative Entropy and Equifinality.The use of
Systems theory will let us craft an approach that suits our organization. Our organization will use negative
entropy because it will allow us to change with our environment and develop as a company. Our business
should be able to adapt in order to see maximum success, we will need to be change what we sell in our store
and what services we decide to provide, meaning we must be able to maintain flexibility at all levels of the
business.
11. We want to make sure we are always catering towards the customer and Systems Approach allows us to do so.
Like Human Resources, Systems encourages interdependence and communication between departments.
Equifinality will be used because we have multiple subsystems with our different teams.These teams working
together as one is essential to us succeeding, if one part fails, the whole company could fail.
As mentioned earlier, this flow of communication between departments will be essential to our entire
organization remaining on the same page and will allow us to keep moving forward as an organization.
CONCLUSION
People consider pets as family members, and as family members they deserve the best care.That care includes
grooming, daycare, and a healthy diet. People are wanting more unique products and want more transparency
when it comes to pet care.
Our clear understanding and knowledge of our organizational model and company goals, ensures that our
business will operate effectively and efficiently.As a small company with an interest for growth, our choice to use
a Hybrid organizational model allows us some flexibility in the choice of our communication approaches and
concepts. Combining theories such as Human Resources and Systems Theory will foster multi directional
communication, and employee cooperation and empowerment to further both individual and organizational
success. Concepts like Communication as a Transactional Process encourages a feedback loop to aid efficient
change and problem solving, and the Systems process of Negative Entropy asks for high adaptability within the
organization so that we can sustain a stable company within an ever changing market.
12. REFERENCES
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The Association of American Feed Control Officials (AAFCO) Organic. (n.d.). Retrieved December 6, 2015, from
http://petfood.aafco.org/organic
Kline, L. (2007, March 19).The Top 5 Benefits of Natural Organic Dog Food | Organic Authority. Retrieved
December 4, 2015, from http://www.organicauthority.com/organic-living/organic-living/the-top-five-
benefits-of-natural-organic-pet-food-for-your-dog.html
Lallanilla, M. (n.d.). Discover Organic and Natural Dog Nutrition. Retrieved December 5, 2015, from http://
greenliving.about.com/od/thegreenfamily/a/Organic-Natural-Dog-Food.htm
Lee, E. (n.d.). High-end doggy day care: No downsizing for Fido. Retrieved December 7, 2015, from
http://usatoday30.usatoday.com/money/smallbusiness/story/2012-01-02/cnbc-doggy-day-care/
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Pet Ownership and Household Characteristics - Los Angeles. (n.d.). Retrieved October 21, 2015, from http://
www.laalmanac.com/environment/ev21.htm
Pooch Hotel - Hollywood - Los Angeles, CA. (n.d.). Retrieved October 21, 2015, from http://www.yelp.com/biz/
pooch-hotel-los-angeles
Welcome to GoDogLA.com - GoDogLA.Com. (n.d.). Retrieved October 21, 2015, from http://godogla.com/