The document discusses Debika Sarkar and Shruti Jaiswal's handicraft business. It outlines their logo representing their partnership and describes their products as wooden handicrafts like furniture. Their goals are to contribute to social and economic development through innovation and fulfilling customer expectations. They aim to create jobs, provide training, and increase awareness of handicrafts through various initiatives and events.

1. MADE BY:
DEVIKA SARKAR (HRR4016)
SHRUTI JAISWAL (HRR 4025)

2. HANDICRAFTS
Logo of business depicts the name of owners and as the business is done
in partnership so the starting alphabet of the name of each partner is
merged to show strong bonding between them.

3.  Business is of wooden handicrafts i.e. Sofas, dinning
table etc.
 Comes under the category of traditional small scale
industries.
 Not registered under the factory act.
 Investment in fixed assets does not exceed Rs. 60
lakhs.

4.  Steady supply with timely delivery plan.
 Apart from good quality, good designs are an
important factor.
 e-commerce used as promotional tool.
 orders will be taken online apart from fax and
telephonically.

5. “to actively contribute to the social and economic development of the
communities in which we operate.
MISSION
D&S Handicraft seeks to be an innovative leader in the distribution of
wooden handicraft, wooden furniture and gift articles, and is committed
to fulfill the expectations of all its customers, employees, and suppliers.

6.  To build the environment that will focus on: Wealth
Creation, Infrastructure Development, Training,
Technological Development, and Poverty Alleviation etc.
 To increase awareness among craftsmen and customers
through events, Seminars, Craft Forums and
advertisements.
 Opening of more training centres to provide training to the
craftsmen.
 There should be more trade shows to facilitate craft
producers to access the market.
 Promotion of cultural tradition and heritage.
 Promotion of Indian Tourism to attract the foreign
customers.

7. Identify the Potential
Market
Making Effective Business Plan
and Refinement in existing
business
Test Marketing to test the initial
potential of new products in
market
Effective Operational and
Technological Up gradation
Hiring skilled manpower, provide training
and awareness about latest technology and
market trends and effective management.

8. Cost Effective Production; Maintain Quality
Standards, and Packaging.
Set the Costing and Pricing with Quality taken to be
consideration
Cost Effective Distribution Development using both
Physical and Electronic Distribution Channels
(Internet, e-Commerce)
Both National and International Market
Development for better Export and Foreign Revenue.

9. • Large, diversified and
• Lack of infrastructure
potential market.
and communication
• Need low capital facilities.
investment
• Inadequate
• potential source of information of new
foreign revenue technology.
because of higher
• Less interest of young
export.
people in craft
• Cheap labour rates that industry.
result to competitive
weakness • Still confined to rural
price. strength areas and small cities
and untapped market.
•Rising demand for Opportunity threats • Competition in
handicraft products in domestic market.
developed countries such • Increased and better
as USA, Canada, Britain,
technological support
France, Germany, Italy
etc. and R and D facility in
competing countries.
•Development of sectors
like Retail, Real Estate • Quality products
that offers great produced by
requirements of competing countries
handicrafts products like China, South
•E-Commerce and Internet Africa
are emerged as
promissory distribution
channels to market and
sell the craft products.

10. OBJECTIVE:
 To know about the market potential for the handicraft
 To analyze the handicraft manufacturing, its
competition, customer preferences and their
satisfaction level.
 To find out the major players in the market

11.  The demand of handicraft is 9200000 units/ year and the
supply is 19,00,800 units/ year.
 So the demand supply gap is:
 = 9200000-1900800
 = 72,99,200 units/ year
This gap is currently filled in by the manufacturers who
are located outside Rajasthan which is fulfilled by nearby
states like U.P., Madras, and Jammu & Kashmir. So to fill
this gap the handicraft manufacturing unit can be set up
locally.

12. Raw wood available in the form of logs is cut into
planks of desired thickness and length.
The piece of wood is then seasoned to obtain a
texture which is favorable for carving
Decorative patterns are first drawn on the wood with a
pencil
The design is then carved into the wood with a
carving tool.
Craftsmen inlay the wooden handicraft with metal,
bone, or wood which gives off a contrast effect,
enhancing the intricacies of the carved design.

13. Different pieces of carved wood are joined
together to make complete, functional objects.
A protective coating is applied with a
suitable wood finish

14.  Make the use of eco-friendly raw materials.
 Do the exhibition and fairs for promoting culture with the
help of handicrafts
 Pay their taxes regularly.
 Planting more and more tress.
 Give more and more employment to the unemployed
person.
 Don’t manufacture any such product that will effect the
Indian culture.
 Encouraging women education with the help of night
schools.

15.  The Indian Handicraft Industry stands a unique place among all other
industries.
 India’s rich cultural diversity and heritage provides a unique and
huge resource for developing craft products.
 The Indian Handicraft Industry is showing continuous growth rate of
15% every year and it is one of the most important segment of
decentralized sector in India.
 Industry provides ample opportunities for employment to people
belonging to backward and weaker classes of society.
 Low capital investment, Cheap and skilled labour, Diversified
product portfolio, Flexible Production are few important features of
Indian Handicraft Industry.
 Lack of Infrastructure & Technological support, Lack of awareness
of international and new trends and Poor Promotional campaigns are
a few drawbacks of industry which needs to be overcome