The document discusses the opportunity in green construction. It notes that the green construction market grew from $13 billion in 2006 to $49 billion in 2008, and is expected to reach $140 billion by 2013. The largest sectors are commercial offices at 19.5%, education at 14.4%, and healthcare at 13.4%. Green construction is defined as increasing the efficiency of buildings' use of energy, water, and materials. The document provides Serious Materials as an example of a startup in the green construction space that retrofitted the Empire State Building to reduce operating expenses.
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Green Construction Pitch Meeting October 5
1. Green Construction Panel!
MIT/Stanford Venture Lab!
Pitch Meeting | October 5, 2010!
Submitted by: Romy Ilano, romy.ilano@gmail.com!
2. Green Construction !
Pitch Meeting October 5, 2010!
Non-Buiding Misc.! 1.10%!
Green construction presents
Airport terminals /
Transportation!
3.60%!
the biggest opportunity for both
Sports / Entertainment /
Civic!
4.80%!
profit and carbon savings.!
Retail! 5.00%!
Multi-unit residential! 5.80%!
Hotels! 6.20%!
Green Market by Sector!
Total 2007 Revenue: !
Other Building! 7.40%!
$1.74 billion!
Industrial/Manufacturing! 7.50%!
Government Offices! 11.40%!
Healthcare! 13.40%!
Education! 14.40%!
Commercial Offices! 19.50%!
VLAB Party Tuesday, June 29, 2010!
0.00%
5.00%
10.00%
Source: McGraw Hill Construction via “Key Drivers in the Green Construction
Industry” by Scott Kriner, Green Metal Consulting
15.00%
20.00%
25.00%
3. Green Construction !
Pitch Meeting October 5, 2010!
From a Movement to a Market!
2006: $13 billion of green non-residential
construction put in place in 2006!
2008: $49 billion of green non-
residential construction put in place!
$140 billion of green non-
residential construction expected by 2013!
FMI 2008 US Construction Overview, and BRG Group via “Key Drivers in the
Green Construction Industry” by Scott Kriner, Green Metal Consulting
4. Green Construction !
Pitch Meeting October 5, 2010!
What exactly is Green Building?!
The practice of increasing
the efficiency of buildingsʼ
use of energy, water and
materials!
Newarkʼs Green Future
Summit !
From graphic facilitator Brandy
VLAB Party Tuesday, June 29, 2010!
Agerbeck!
5. Green Construction !
Pitch Meeting October 5, 2010!
Serious Materials!
• Retrofitted the Empire State Building which pays
itself off in 3 years through reduced operational
expensives!
• Makes green “green” ($) – CEO quote!
• Works mostly outside of policy and makes
money!
• But also works with policy (which is
important!)!
• Start-up with an entrepreneurial CEO!
• Inspiring speaker at SD Forum Women in
Tech SIG I saw a few months ago!
• Great stories on how unusual he was when
he attended greentech conferences & not
VLAB Party Tuesday, June 29, 2010!
taken seriously. Now he is! !
6. Green Construction !
Pitch Meeting October 5, 2010!
Big Players in Green Construction!
VLAB Party Tuesday, June 29, 2010!
Source: “Key Drivers in the Green Construction Industry” by Scott Kriner, Green
Metal Consulting