3. Set of business goals
Plan for reaching those goals
Reasons why they are believed attainable
It may also contain background information about the organization or team attempting to reach those goals.
4. where you are now, where you are going. how you will get there
Business Plan tells
A plan must be specific enough to inform your decisions in the day-to-day running of your business, but it should be considered
as a guideline rather than an ironclad rule book
5. Why
• Provides a considered and logical
framework within which a
• Helps management to clarify, focus and business can develop and pursue
research their business's development and business strategies over the next
prospects. three to five years.
• Offers a benchmark against • Reference document to help you make decisions about
which actual performance can be new opportunities
measured and reviewed.
6. How
Data Collection Strategy development
Strategy development Strategy Alignment Implementation
Market Segmentation Aspiration Setting Support from others Sign off
Collection of Data Segment Plans Special approvals Resource allocation
Customer Surveys Must win Battles Resources Monitoring
Research reports Value Proposition Communication
Selection of Focus
segment
Process may vary depending on the Industry you are in
