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1. Business Plan
WORK IMMERSION

2. NATURE OF THE BUSINESS
Name of Business : BOOCHI-KICK
Tagline : (A Healthier Twist To An Old
Favorite)
Location : Banjo East, Tanauan City,
Batangas
Business Model :

3. BUSINESS MODEL

4. LOGO AND PRESENTATION
Boochi – comes from the word Buchi
Kick – gives a new taste of Buchi
Orange Veggie – indicates that it has a healthier twist
2 O men – shows that all walks of life can eat this product
Background - displays the product itself

5. Vision
PEOPLE PROFIT
PORTFOLIO PRODUCTIVITY
Mission
BOOCHI KICK aims to offer high-quality yet affordable Buchi with
a variety of nutritious fillings at an affordable price, meeting the
demands of the low to high-income segments
across all age brackets.

6. Values
Creativity and Innovative
Excellent customer service
Industriousness and Responsibility
Social Responsibility
Integrity

7. MARKET PLAN
A. Target Market
After a thorough research and analysis, I have come up with two target sales: the first is the
individual sales and the other one is the bulk sales.
I. INDIVIDUAL SALES
The target market of BOOCHI-KICK will be the residents of the Banjo East and Banjo West
Tanauan City of various age and income.
Market (Population) Target Market/Individual Sales
Banjo East- 1,420 Banjo East
Banjo West- 2,020 Banjo West
Total 3,440
II. BULK SALES
The target market of BOOCHI-KICK in bulk sales will be the schools in Banjo East and
Banjo West Tanauan City Batangas.
BULK SALES (Population Students)
Banjo Laurel NHS 270
Banjo Laurel ES 145
Banjo East ES 350
Total 760
Target Market/Individual
Sales
Banjo E ast
Banjo West
Target Market/Bulk S ales
Banjo Laurel NHS
Banjo Laurel
E lem
Banjo E ast E lem

8. B. PROMOTIONAL METHODS
♥Word of Mouth
♥Through sampling, posters and flyers
♥Attractive packaging
♥Free Delivery
♥Website

9. C. MAJOR TRENDS AFFECTING THE MARKET
 Supply of squash and fillings like ube, banana, mongo beans, sweet potato,
and macapuno are plenty in Tanauan City.
 Customer’s spending habits are exactly to the product’s affordability.
 Demand for healthy food especially in schools and households is high.
 Customer’s changing values and preferences are perfectly fitted with this
new version of Bushi.
 Any weather condition is appropriate because people can eat buchi any time,
may it be summer or rainy day.

10. D. COMPETITOR
The only competitor of Boochi Kick is Chowking Waltermart, who
offers buchi as their dessert.
D. COMPETITIVE ADVANTAGE
Since ours is more affordable, with many flavors and has healthier
version, Bootchi Kick has a lot of potential in this society. Our main goal
was to provide the customers with satisfaction, their need and expectations.

11. HEALTH BENEFITS
(SQUASH instead of using glutinous rice)
• good source of Vit. A and C
• Low Calories
• Phytochemicals
• Beta Carotene
 Improve lungs
 Protects against birth defects
 Promotes Cardiovascular health
 Helps fight diseases

13. E. DISTRIBUTION METHODS
I have decided to sell my product directly and have a place on where to put it up to show that it is reflection
of how I can see my product in the future. Through my study, I conducted a plan to distribute and sell my product
in Tanauan City schools particularly in Banjo West and East wherein many students or even the parents can
recognize it. In the future, I am planning to prepare business expansions in other schools and markets for the total
availability of it to the public. I want to make sure that it’ll be convenient for them to grab and purchase it at any
market stores locally and nationwide.
Boochi Kick was invented for the demand of customers herein the barangay. Nowadays merienda is popular
which is why a product like this, is one of the most demanding products that Filipinos are interested in. The target
consumers of Boochi Kick are the students of Banjo West and East.

17. Boochi Kick Store Policies
Employees are mandatory to turn off all the machines and equipment after using them.
Follow safety provision to avoid accidents.
Observe cleanliness in the working area.
Employees are required to wear their prescribed uniform.
Absent without leave (AWOL) is subject to appropriate sanctions unless provided with a valid
reason.
provisions

18. Boochi Kick Management Policy
Client shall be the priority.
Maintain uniqueness and great quality products.
Make sure the availability of the product.
Guarantee the constancy of the rate of each product. Call on duty
Mandatory to work overtime if needed.