The document describes plans for a new yoga and meditation center called Dirghyau Yoga And Meditation Center (DYMC) in Kathmandu, Nepal. DYMC will be owned by Shiva Basyal and will offer general and specialized yoga/meditation packages, workshops, clothing, and aides. It provides financial projections showing increasing sales, profits, and customer base over 5 years. DYMC aims to attract local and foreign customers and promote using various marketing strategies.

2.  Name – Dirghyau Yoga And Meditation Center
 Location – Chovar Kathmnadu
 Company Ownership – Shiva Basyal
 Besides the training, sell workshop clothing
and yoga training aides.

3.  Acquire 300 customers by the end of the first
year of operation.
 Achieve sales in excess of Rs15000 every
months from the boutique
 Increase customer base by 25% by the end of
the second year of operation.
 Increase sales by 15% by the end of the
second year of operation.

4.  Peaceful environment
 Efficient and prominent employees
 Good customer relation.
 Dedication and hard work of the founders.
 Educated and Experienced Professionals who will offer
best yoga and meditation instructions.
 Best and personal touch feelings to the customers or
members.
 For retaining the customer, particularly within the first
year of operation company will allocate substantial part
of budget for marketing and promotion activities.

5.  Total investment for DYMC will be Rs 35,000,000
 Personal investment by the owner – 2,500,000
 Loan from bank – Rs 1,000,000
 Total Start-up Expenses – Rs 2,105,000 (Expenses
and assets purchased included)

6.  Services
◦ General packages
 Covers general yoga and pranayam and
meditation courses
 practical session of one hour everyday
 maintain their general health and wellbeing
◦ specific packages
 4 days to learn the complete
 have both theory and practice
 Yoga and Meditation for Therapy (for common
and chronic diseases)
 Yoga and Meditation for Stress Management
 Yoga and Meditation for Children, elderly people,
students, teachers and other professionals

7.  Intensive Packages
◦ for those who are keenly interested to deepen and
widen their knowledge and experience in different
aspects of yogic sciences
◦ Depending upon need, interest and convenience,
packages is as below
◦ 15 hours package
◦ 30 hours package
◦ 60hours package

8.  Workshop Clothing: T-Shirts, athletic shorts
and pants.
 Yoga training aides: Video tapes, instructional
manuals, inspirational books. Newsletters

9.  Local customers
o Children 5- 16
o Youth 16- 35
o Adults 35 and above
o Middle and high income people
o Health and beauty conscious
o Have interest in yoga and meditation
 Foreigners
o Youths 16- 35
o Adults 35 and above
o Middle and high income groups
o Health and beauty conscious
o Have interest in yoga and meditation

10.  DYMC intends to maintain an extensive
marketing campaign that will ensure
maximum visibility for the business in its
targeted market

11.  Establish relationships with physicians and other
health professionals that will refer their patients
to yoga classes at the DYMC.
 Implement a local campaign with the Company’s
targeted market via the use of flyers, local
newspaper advertisements, and word of mouth
advertising
 Develop an online presence by developing a
website and placing the Company’s name and
contact information with online directories

12.  Products
 Workshop Clothing: T-Shirts, athletic shorts and
pants.
 Yoga training aides: Video tapes, instructional
manuals, inspirational books. Newsletters
 Services
◦ General
◦ Specific
◦ intensive

13.  Different for each packages
 Different for local and foreign customers
 Prices for the packages are competitive

14.  Location – Chovar (southern part of Kathmandu
valley)
 Has historical as well as cultural value
 Will be established in a rented house having
enough lawn, greeneries and garden for peaceful
environment for yoga and meditation
 Five large workshop rooms
 lot of people from differnet parts of valley move
to Chovar for morning and evening walk and
DYMC will attract those people to yoga and
meditation.

15.  Use of flyers and posters
 Use of pamphlets and leaflets
 Website
 Social media

16.  Owned by registered and certified yoga
master Yoga Psychologist
 M.A. in Yoga Psychology
 Has been involved in Yoga since the last 15
years
 Has previously established yoga training
center in Pokhara

17. Senior
management
Operation Staff
Customer
Service yoga instructor
Administrative
Staff
Accounting
Sales-
Marketing
Administration

18.  Fixed Assets will be depreciated @15% per annum
 Rate of interest for bank loan will be 15% per annum
 Tax rate will be 20% per annum
 Salary, rent and miscellaneous expenses will be increased by
10% per Annum
 Variable cost will be proportionate to the sales
 Divided paid at the end of year2, year 3, year4, year 5, are
300,000 , 400,000 , 500,000 , 1,000,000 respectively.
 Loan from bank will be redeemed at the end of year 1, year2,
and year3 are 200,000 , 300,000 , 500,000 respectively

19.  Projected Profit and Loss
year Year 1 Year 2 Year 3 year 4 year 5
sales
revenue 4,200,000 4,900,000 5,500,000 5,800,000 6,045,000
Total
expenses 3,075,000 3,238,000 3,457,000 3,872,550 4,148,348
Profit
Before
Interest and
Taxes
1,125,000 1,662,000 2,043,000 1,927,450 1,896,652
EBITDA 1,275,000 1,812,000 2,193,000 2,227,450 2,196,652
Interest 180,000 144000 90000 0 0
EBT 945,000 1,518,000 1,953,000 1,927,450 1,896,652
Tax paid 416,250 768,500 936,700 952,735 901,704
Net profit 528,750 749,500 1,016,300 974,715 994,948
Net
profit/sales
12.59% 15.30% 18.48% 16.81% 16.46%

20. Particulars Year 1 Year 2 Year 3 Year 4 Year 5
Cash Flow
from Operation
(A)
53,750 1,104,500 1,152,300 1,407,715 1,214,948
Cash Flow
from Investing
Activities
(C)
-1,000,000 - -500,000 - -
Cash Flow
from Financing
Activities
(B)
4,320,000 -744,000 -890,000 -1,500,000 -1,000,000
Net Cash Flow
generated
during the year
(A+B+C)
3,373,750 360,500 -237,700 -92,285 214,948
Add: Opening
balance of Cash
----- 3,373,750 3,734,250 3,496,550 3,404,265
Closing
balance of
Cash
3,373,750 3,734,250 3,496,550 3,404,265 3,619,213

21. Year Year 1 Year 2 Year 3 Year 4 Year 5
Total
Current
Assets
4,193,750 4,484,250 4,356,550 4,134,265 4,419,213
Total Long-
term Assets
850,000 700,000 1,050,000 750,000 450,000
Total Assets 5,043,750 5,184,250 5,406,550 4,884,265 4,869,213
Total
Liabilities
1,015,000 806,000 512,000
15,000 5,000
Total Capital 4,028,750 4,378,250 4,894,550 4,869,265 4,864,213
Total
Liabilities
and Capital
5,043,750 5,184,250 5,406,550 4,884,265 4,869,213

22. 2. Solvency
Ratios
Debt Equity
Ratio
Debt/Equity
0.22 0.15 0.08 0 0
Debt to Capital
Ratio
Debt/Total
Capital
0.25 0.18 0.1 0 0
3. Turnover
Ratios
Capital
Turnover Ratio
Sales
Revenue/Capital
1.2 1.4 1.57 1.66 1.73
Fixed Assets
Turnover Ratio
Sales
Revenue/Fixed
Assets
4.94 7 5.24 7.73 13.43
Interest
Coverage Ratio
EBIT/Interest
6.25 11.54 22.7 0 0

23. 4. Profitability Ratios
Net Profit Margin Net Profit/Sales
0.13 0.15 0.18 0.17 0.16
Return on Assets Net Profit/Assets
0.1 0.14 0.19 0.2 0.2
Return on Equity Net
Profit/Equity*100
%
0.12 0.14 0.16 0.16 0.16
Return on Capital Net
Profit/Capital*100
%
0.15 0.21 0.29 0.28 0.28

24.  Plan of selling the ownership of the company
to some giant company at a premium
 However, Shiva Basyal will require certain
percentage of shares to sell the ownership
 The company is expected to grow at a good
pace
 Company can even be merged in favorable
circumstances.