Business plan in detail, with market research. Plan is on educational consultancy service.

1. “BUSINESS PLAN”
(ENTREPRENEURSHIP & INNOVATION
MANAGEMENT)
UNDER GUIDANCE OF:- MR. PUNEET OBEROI
PRESENTED BY,
JITHIN KOSHY
NEETU CHAUDHARY
ADITI MANGLA
SWATI CHAURASIA
AKSHAY MANGLA
AKARSH GUPTA

2. BUSINESS PLAN
O To open up a Education consultancy to
give proper education guidance to
students from higher secondary level to
post graduation in INDIA.
O India is having the one of largest higher
education system in the world, India is
holding second largest market in e-
learning after US and current growth rate
in education sector is record around 34%
in 2016-2017.

3. CONTD…..
O The total amount of foreign direct
investment (FDI) inflow into the education
sector in India stood at US$ 1383.62
MILLION from 2000-2016.
O So, in a market like this providing
educational guidance to students is an
best service which can earn us good rate
of return.

4. WHY TO INVEST IN THIS
IDEA?
O A country like India, where there are 152
central universities, 316 state universities,
191 private universities and we have more
than 33623 colleges + 1800 exclusive
women colleges which offer more than
12748 courses.
O Youths in India are more confused in
choosing right path for building their
career. This may because of prier group
effects, surroundings or parental pressure.

5. CONTD….
O Constantly changing patterns of work and
education make it essential for student to
have access to career education and
guidance that is future focused and
personalised.
O Providing a better educational guidance
to India youth, we can build a strong
foundation to our country.

6. COMPANY DESCRIPTION
EDUCARE EDUCATION
CONSULTANCY
We will provide career counselling and
Admission Guidance in almost all
professional courses throughout India.
We are planning to conduct education
fairs, seminars, admission guidance
sessions and related events all across
Delhi through promotional campaigns
in schools and Coaching institutes.

7. O To achieve success in life, two things are
essential – right knowledge and right
direction. A right advice to lead you on the
right path is indispensable to achieve the
destination. All your search ends with
EDUCARE EDUCATIONAL CONSULTANCY
O EDUCARE EDUCATIONAL CONSULTANCY
provides an extensive counselling in career
for those who find themselves in dilemma
regarding the choice of their careers. Contact
us and our experts will guide you through
various career streams and will help you to
decide the best career opportunities. Tell us
your areas of interests and a brief summary of
your capabilities and we will draw inferences
based on your aptitude.

8. SERVICES
O APPLICATION FORMS
O CAREER COUNSELING
O ADMISSION GUIDANCE
O COURSE DETAILS

9. TARGET CUSTOMERS
O Students of 10th standard
(As this is phrase of deciding career)
O Higher secondary students
O Graduation students
(After graduation students are confused in
choosing best course for future job)

10. MARKET ANALYSIS
O There are more then 5000 educational
consultancy in India.
O The projected growth rate in consultancy
is less for 4-5years due to lack of
awareness and promotion. But it can
catch good height once its need is
understand by the customer.
O For this, we are planning to conduct
promotional campaign to make customer
understand the need of career
counselling.

11. PRICING STRATEGY
O We are planning to give free seminars to
each students who all are interested in
career guidance.
O Most of consultancy are charging
handsome amount of money as fees
O Our plan is to Enroll students in yearly
basis.
O Moderate pricing

12. PROMOTIONAL STRATEGY
O Loyalty discounts for customers
O Scholarships
O Free seminars
O Print media
O Social media
O Online chats

13. INITIAL INVESTMENTS
O WEBSITE SITE – 50000 INR
O OFFICE RENTS– 70000-100000 INR
O EQUIPMENT FEE- 80000 INR
O FURNITURE FEE- 40000 INR
O EMPLOYEE SALARY- 150000-200000
INR

14. ORGANIZATION
STRUCTURE
 CHAIRMAN
 DEPARTMENT HEADS
 COORDINATORS OF DEPARTMENT
 CONSELLERS ( FROM INSIDE AND
OUTSIDE ORGANISATION)
 SALES EXECUTIVES

15. APPENDIX
O Google
O Department of industrial promotion and
policy .
O TEDTALK ( SHASHI THAROOR)
O Wikipedia
O Market survey and research

16. Thank you