This document provides answers to common questions about business plans. It begins by explaining that the main purpose of a business plan is to set goals and define readers. It recommends being optimistic but backed by facts, and always including details about the management team. When discussing competition, the document advises being honest and explaining your unique value proposition. It concludes by providing a typical table of contents for a business plan and sharing statistics about business failure rates.

1. Eduardo Reyes
eduardo.reyes.b@me.com

3. 8.8 earthquake in 2010

5. The most common
questions about
Business Plan

6. Communicate
What is the main purpose of a BP?
1

7. 1
2
3
Set a goal for your BP
Define a reader
Start to write down the document

8. 2
There’s no a magic number
How many pages should have a BP?

11. 1
2
3
Less is more
Keep it simple
Keep the focus (Business, always the business)
Prepare complementary documents4

12. It’s a mix
Should I be realistic or optimistic?
3

13. 1
2
3
Optimistic with founded information
You can include “hypothesis”
The BP shouldn’t be a bunch of assumptions

14. Absolutely necessary
What about the team?
4

15. 1
2
3
Always define the team
Considerate several steps / phases / etc.
Don’t forget, it’s a plan!!

16. Be honest about it
What about the competition?
5

17. 1. Never underestimate the competition
1. Explain why your value proposition is different

19. Business Model
Where should I start to write the document?
6

20. 1. Executive Summary
2. Business Model
3. Market Analysis
4. Competition
5. Objectives and Strategies
6. Marketing
7. Management Team
8. Funding
9. Financial Summary
TableofContents

21. 1. Executive Summary
2. Business Model
3. Market Analysis
4. Competition
5. Objectives and Strategies
6. Marketing
7. Management Team
8. Funding
9. Financial Summary
TableofContents

22. HOW
BUSINESS PLAN
WHAT
BUSINESS MODEL

26. Be prepare

27. FAILURE
New companies will fail in the next 5 years
(Tech startups maybe in 2 y/o)5 of 10

30. 40%

31. THANK YOU
See You Next Time
EMAIL
eduardo.reyes.b@me.com
TELEPHONE
(786) 340 3309

32. Business Plans Templates: http://www.emprenet.cl/?p=6110
Business Plan Presentation: http://www.slideshare.net/ereyes/business-plan-66568668
Book “Unfolding the Napkin”: https://www.amazon.com/Back-Napkin-Expanded-Problems-Pictures/dp/1591842697
Book “Business Model Generation”: https://www.amazon.com/Business-Model-Generation-Visionaries-
Challengers/dp/0470876417/ref=sr_1_1?s=books&ie=UTF8&qid=1475125900&sr=1-1&keywords=business+model+generation
http://www.forbes.com/sites/neilpatel/2015/01/16/90-of-startups-will-fail-heres-what-you-need-to-know-about-the-
10/3/#27e8b4ee1d43
http://www.forbes.com/sites/martinzwilling/2013/06/13/how-many-entrepreneurs-really-need-a-business-plan/#38d9f8db1a63
https://www.entrepreneur.com/article/81188
https://issuu.com/endeavorglobal1/docs/city_hubs_for_entrepreneurship_-_mi
https://www.cbinsights.com/research-reports/The-20-Reasons-Startups-
Fail.pdf?utm_source=hs_automation&utm_medium=email&utm_content=24695183&_hsenc=p2ANqtz-
8vnSCniFo2zNKjSenSAB6RS4Tpj0p8BucRjM0qt0Jr9FjWSftmByHJWGZ9PxiD1ah5GJhaJbeLZDLzEtkiujBeGUuBsw&_hsmi=24695183