Creation of an educational services website. Aman Saxena

1. NIRMAAN 2014
BIZ PLAN
AMAN SAXENA
II CE HBTI,K

2. CATEGORY:PRODUCT SERVICES

3. ABSTRACT
The idea is to create an educational
services platform. This will start with
creation of a website that will host media
concerning preparation for management
entrance exams. The website will contain
media such as preparation
tips,materials,expert views,blogs and
student opinions.

4. The basic need for such a venture arises
from the fact that various such platforms
exist in foreign nations to help students
enter the B-schools of their choice.
However since we have very few premier
B-schools and very less platforms,
students do not get appropriate guidance.
Hence such a start up solely focusses on
student betterment and consequent
leverage arising from it.

5. DEVELOPMENT
The startup will take on with the creation of
website.
It is basically a ‘college startup’. Hence,it success
depends on the paramount promotion. All students
of HBTI/K will be granted a free membership to
the forum.
Social networking is one of biggest sources of
promotion today. All students granted free access
to the forum will be asked to promote it to their
friends.

6. The forum will promote itself by posting on
behalf of its members on social networking
media.
The forum will approach trainers across the city
to lend their views and blogs to it. It will also ask
them to promote itself to their students. In turn the
trainers’institute get promoted on social media.
The forum will approach amateurs for reference
material and preparation tips.
The forum will approach toppers within its
membership and outsiders to share their views
and opinions.

7. TARGET MARKET
The student fraternity: the entire students
community that is preparing for management
entrance exam across Kanpur and associated
areas.
The trainers across Kanpur and associated
areas. They need the media to promote
themselves and this is their vital opportunity.

8. It will also be a platform for amateurs to share
their views and opinions. It would give them
promotion and satisfaction that their work
reaches to such a huge chunk of people.

9. REVENUE MODEL
The major source of revenue is from the
student community. All those members other
than those from HBTI/K will be offered a trial
period of one week. Henceforth, they will be
charged a nominal fee of Rs.100/head.
In case an outside student approaches us on the
recommendation of a student, additional
benefits like extension of free trial may be
included.

10. Management trainers across the city will be
invited to the platform for promotion. The
revenue from this source would be decided on
the basis of response.
Management reference books publishers will
be invited to post their ads. Again the revenue
from this source will be decided on the basis of
response received.

11. Amateurs and trainers from far parts of the
country would also be encouraged to
participate. Revenue again depends on
response received.

12. IMPACT ASSESSMENT
Although the idea is not completely a new
one,such start ups do not generally originate
from colleges. Hence student participation is a
newer impact.
Online advertisement is in an era of paradigm
shift. Social media is catching up with its new
line of advertisments. Hence it is expected to
be received well.

13. Many startups that have originated from
colleges have tasted success in their purpose.
This is because of the understanding of the
massess. Hence the purpose of this forum
feeds to it.

14. TEAM STRUCTURE
The team comprises of volunteers of the
college.
Since this idea is a lone inception the further
participation depends on interest aroused.

15. USP
THE IDEA INVOLVES NO MAJOR
CAPITAL INPUT. IN CASE IT DOES NOT
SUCCEED, THE LOSSES WILL BE MINOR.
IT IS A COLLEGE STARTUP WHICH,IF
SUCCESSFUL WILL ENCOURAGE
ENTEURNERSHIP IN THE COLLEGE.
THE REVENUE GENERATED MAY BE
MEAGRE IN THE START BUT ITS
SUCCESS IN FUTURE MIGHT PAY OFF.

16. THANK YOU