This document outlines a startup idea called the Butterfly Garden which aims to create a platform for citizens to donate wealth, knowledge, and experience to help underprivileged children in China. It introduces the team and their mission to spread happiness. An opportunity test was conducted which found that rural school children need economic aid and help building character. Feedback from citizens showed acceptance of the concept but concerns about the donation mechanism. The conclusion is that the startup will initially focus on building the platform to create social value while researching ways to also generate personal profits to sustain it long-term.

1. Butterfly Garden

2. Outline
 Team Introduction
 Startup Idea Description
 Opportunity Test Introduction
 Feedback Summary
 Conclusion

3. Team Introduction
 Mission
Generate happiness and joy for the helpless, spread
our unique spirits to the public and bring spring to
our society, as a butterfly.
 Slogan
Without butterfly, there is no change.
 Team Members
He Miao; Karim Sun; Liwen ; Anita; Zhang Shufang

4. Startup Idea Description
 As a social entrepreneurship trial, our startup idea
is to create a platform which enables kind and
enthusiastic citizens to donate their wealth as well
as their knowledge, visions, sprites and
experience to those children in China.
 We emphasize on helping children build good
personalities

5. Background
 Poor education environment.
 limited resources are available for those schools.
 more citizens with high education are willing to take
the social responsibilities to help the poor, they are
pursuing social achievement.

6. Opportunity Test Introduction
 investigate education environment and to explore
the needs for the rural labors’ children
(20 students in one rural labors’ children school at
Songjiang, Shanghai)
 Test the public interests of our platform.
(10 citizens who graduated from top universities in
China)

7. Feedback Summary I
Education environment and student needs:
 Bad facilities, old teaching materials, and limited ability of
the teachers
 Hold negative attitudes towards future and life
 Have difficulties to afford education
 Without proper guide from parents
 Economic aids are needed
 Actions should be taken to help them build good
personalities
 Public awareness should be generated

8. Feedback Summary II
Public Interests Investigation
 Acceptance of our platform concepts
 Show willingness to realize achievements
 Doubt about the donation mechanism
 Suggestions about activities/ courses
 A safe, fair, convincing donation mechanism
should be established
 Systematic courses/ activities may be established
to help the children learn knowledge and build
good personalities
 The children should also learn to help others and
spread the volunteerism.

9. Feedback Summary III
Platform Operation:
 Less are willing to support the platform by
donation
 Proper ads can be accepted
 Proper ads requirements should be captured and
designed

10. Conclusions:
 Create certain social profit while low personal
profit
 Build the platform in the first step
 Research and improve our business model to
generate more personal profits to support the
platform
The butterfly garden will bring the happiness
and joy to the children as well as sense of
social achievement to the citizens with high
social responsibilities.

11. Thank You