Business Perspectives on
                Cloud Computing
                       John Rhoton
                  Digital Trends 2011, Athens
                Green ICT and Cloud Computing


30/11/2011            John Rhoton – Digital Trends 2011   1
Agenda
 • Assessment
      – Financial, Risk, Strategic
 • Adoption
 • Challenges
 • Guidance



30/11/2011             John Rhoton – Digital Trends 2011   2
Business Perspective on Definition
Cloud Computing is a set of technologies that
help to achieve three business objectives:
 • Cost reduction
      – Virtualization, Multi-tenancy, Automation, ...
 • Business flexibility
      – On-demand, Utility-pricing, Elasticity, ...
 • Focus on core competency
      – Internet delivery, Off-premise execution, Outsourced
        operation, ...

30/11/2011               John Rhoton – Digital Trends 2011     3
Two views of technology evolution
 No pivotal innovation                 vs.         Very disruptive impact
                                                               Network effects
                                                                                   Competitive
 THEN                                  Economy                                        Price
 • Application Service Provider         of Scale
 • Web Hosting Service
 • Managed Hosting Service
 NOW                                                                               Accelerated
 • Software-as-a-Service                   Improved                                development
 • Platform-as-a-Service                 functionality
 • Infrastructure-as-a-Service

 Multi-tenancy. Virtualization.
 Utility billing. These aren’t new –                          Increased Adoption
 just a gradual evolution.                   The right conditions can create market
                                             disruption for evolutionary improvements.
30/11/2011                     John Rhoton – Digital Trends 2011                            4
Financial Assessment
•   Software
•   Hardware
•   Facilities
•   Operations




30/11/2011        John Rhoton – Digital Trends 2011   5
Risk Assessment
 •    Data leakage                         • Rogue clouds
 •    Data loss                                   – Employee dissatisfaction
 •    Service loss                                – Unmanaged applications
                                                  – Insecure data
 •    Compliance
 •    Lock-in                              • Competitive disadvantage
                                           • Internal risks
     Many organizations greatly underestimate the capability and
     motivation of the cloud providers to address these risks.
     They also overestimate their own ability to eliminate these risks
     from internal implementations.
30/11/2011                   John Rhoton – Digital Trends 2011                 6
Strategic Assessment
 • IT Support
      – Intellectual Property
      – Knowledge Management
      – Service Delivery
 • Agile Enterprise
      – Core competency
      – Modular services
      – Ecosystem
30/11/2011           John Rhoton – Digital Trends 2011   7
Private to hybrid evolution


 • Resource Efficiencies
 • Operational Efficiencies
 • Sourcing Efficiencies



30/11/2011           John Rhoton – Digital Trends 2011   8
Candidate applications
 Low risk, high return
 • Test and Development
 • Externalised applications
      – Isolate threats, malware
 • Redundancy
      – Geographical
      – Organizational
      – Technological

30/11/2011               John Rhoton – Digital Trends 2011   9
Design challenges
 •   Integration
 •   User management
 •   Reliability
 •   Governance / SLAs
 •   Security
              The most common cause of failure
             is underestimating these challenges

30/11/2011        John Rhoton – Digital Trends 2011   10
Concerns and risk mitigation
      Risk           Mitigation
      Data leakage   Encryption
      Data loss      Multi-source, backup
      Vendor         Standards, multi-source,
      lock-in        backup, exit strategy
      Service loss   SLA, audit, certifications
      Compliance     SLA, audit, certifications

30/11/2011           John Rhoton – Digital Trends 2011   11
New trust basis
                               Employees                      Contractors

  • Personal observation                                                    Physical
  • Personal experience                                                       Segmentation
                                                                            Access controls
  • Human Insight
                                   Partners             Suppliers



                                        Auditors
  • Public verification                                                      Virtual
                                        Public Scrutiny                        Segmentation
  • Contracts
                                                                             Encryption
  • Compensation                   Experts                                   Access controls
                                   Legal Counsel
30/11/2011                John Rhoton – Digital Trends 2011                               12
Words of Advice
 • Start early
 • Engage everyone
      – Users, HR, Legal, Procurement,…
 • Be skeptical of the skeptics
 • Find Quick wins
      – Cheap, low-risk
 • Prepare for the long term
30/11/2011            John Rhoton – Digital Trends 2011   13
Summary
 • Assess cloud computing from financial, risk
   and strategic perspectives
 • Be prepared for disruption
      – Requires new trust strategy
 • Don’t underestimate the challenges
 • Accept the inevitable


30/11/2011            John Rhoton – Digital Trends 2011   14
Thank you!

      John Rhoton

      john_rhoton@symantec.com, john.rhoton@gmail.com
      xing.com/profile/John_Rhoton
      linkedin.com/in/rhoton
      amazon.com/John-Rhoton/e/B001K8TFW0
      slideshare.net/rhoton


30/11/2011                  John Rhoton – Digital Trends 2011   15

Business Perspectives on Cloud Computing

  • 1.
    Business Perspectives on Cloud Computing John Rhoton Digital Trends 2011, Athens Green ICT and Cloud Computing 30/11/2011 John Rhoton – Digital Trends 2011 1
  • 2.
    Agenda • Assessment – Financial, Risk, Strategic • Adoption • Challenges • Guidance 30/11/2011 John Rhoton – Digital Trends 2011 2
  • 3.
    Business Perspective onDefinition Cloud Computing is a set of technologies that help to achieve three business objectives: • Cost reduction – Virtualization, Multi-tenancy, Automation, ... • Business flexibility – On-demand, Utility-pricing, Elasticity, ... • Focus on core competency – Internet delivery, Off-premise execution, Outsourced operation, ... 30/11/2011 John Rhoton – Digital Trends 2011 3
  • 4.
    Two views oftechnology evolution No pivotal innovation vs. Very disruptive impact Network effects Competitive THEN Economy Price • Application Service Provider of Scale • Web Hosting Service • Managed Hosting Service NOW Accelerated • Software-as-a-Service Improved development • Platform-as-a-Service functionality • Infrastructure-as-a-Service Multi-tenancy. Virtualization. Utility billing. These aren’t new – Increased Adoption just a gradual evolution. The right conditions can create market disruption for evolutionary improvements. 30/11/2011 John Rhoton – Digital Trends 2011 4
  • 5.
    Financial Assessment • Software • Hardware • Facilities • Operations 30/11/2011 John Rhoton – Digital Trends 2011 5
  • 6.
    Risk Assessment • Data leakage • Rogue clouds • Data loss – Employee dissatisfaction • Service loss – Unmanaged applications – Insecure data • Compliance • Lock-in • Competitive disadvantage • Internal risks Many organizations greatly underestimate the capability and motivation of the cloud providers to address these risks. They also overestimate their own ability to eliminate these risks from internal implementations. 30/11/2011 John Rhoton – Digital Trends 2011 6
  • 7.
    Strategic Assessment •IT Support – Intellectual Property – Knowledge Management – Service Delivery • Agile Enterprise – Core competency – Modular services – Ecosystem 30/11/2011 John Rhoton – Digital Trends 2011 7
  • 8.
    Private to hybridevolution • Resource Efficiencies • Operational Efficiencies • Sourcing Efficiencies 30/11/2011 John Rhoton – Digital Trends 2011 8
  • 9.
    Candidate applications Lowrisk, high return • Test and Development • Externalised applications – Isolate threats, malware • Redundancy – Geographical – Organizational – Technological 30/11/2011 John Rhoton – Digital Trends 2011 9
  • 10.
    Design challenges • Integration • User management • Reliability • Governance / SLAs • Security The most common cause of failure is underestimating these challenges 30/11/2011 John Rhoton – Digital Trends 2011 10
  • 11.
    Concerns and riskmitigation Risk Mitigation Data leakage Encryption Data loss Multi-source, backup Vendor Standards, multi-source, lock-in backup, exit strategy Service loss SLA, audit, certifications Compliance SLA, audit, certifications 30/11/2011 John Rhoton – Digital Trends 2011 11
  • 12.
    New trust basis Employees Contractors • Personal observation Physical • Personal experience Segmentation Access controls • Human Insight Partners Suppliers Auditors • Public verification Virtual Public Scrutiny Segmentation • Contracts Encryption • Compensation Experts Access controls Legal Counsel 30/11/2011 John Rhoton – Digital Trends 2011 12
  • 13.
    Words of Advice • Start early • Engage everyone – Users, HR, Legal, Procurement,… • Be skeptical of the skeptics • Find Quick wins – Cheap, low-risk • Prepare for the long term 30/11/2011 John Rhoton – Digital Trends 2011 13
  • 14.
    Summary • Assesscloud computing from financial, risk and strategic perspectives • Be prepared for disruption – Requires new trust strategy • Don’t underestimate the challenges • Accept the inevitable 30/11/2011 John Rhoton – Digital Trends 2011 14
  • 15.
    Thank you! John Rhoton john_rhoton@symantec.com, john.rhoton@gmail.com xing.com/profile/John_Rhoton linkedin.com/in/rhoton amazon.com/John-Rhoton/e/B001K8TFW0 slideshare.net/rhoton 30/11/2011 John Rhoton – Digital Trends 2011 15