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INNOVATION,
ENTREPRENEURSHIP, AND
VENTURE CREATION
Mohammad Obaidat
IPARK Jordan
2017
WHEN WAS THE FIRST HYBRID
VEHICLE INTRODUCED?
1890
lohner-porsche mixte hybrid (Gas and electric) was presented at
Paris Exposition
WHEN WAS THE
FIRST
ELECTRIC
VEHICLE
INTRODUCED?
1897
Electrobat taxis NY
INNOVATION TIMELINE
60s 70s 80s 90s 00s
GE TIMELINE
https://dailygazette.com/sites/default/files/timeline.jpg
OPEN INNOVATION
WHY OPEN INNOVATION?
No matter who you are, most of
the smart people work for
someone else
Bill Joy (co-founder of Sun)
CLOSED INNOVATION
Chesbrough (2006)
OPEN INNOVATION
Chesbrough (2006)
IT PAYS BACK TO SHARE
IDEAS!
P&G
Doubled success rates in
Innovation.
19% increase in sales
25% return on earnings
24% shareholders return
From 10% to 50% increase
in external innovation
6% growth rate
P&G
10 million devices – huge
ecosystem
$10 billion revenues
INDUSTRY - UNIVERSITY
COLLABORATION
OPEN INNOVATION PATTERNS
Innovation
Mall
Innovation
Community
Elite Circle Consortium
Open
Closed
PARTICIPATION
Hierarchical Flat
GOVERNANCE
Verganti 2009 Collaborative
Innovation: A new scenario for
PLM. PLM 2009 (Bath)
CHALLENGES FOR OPEN
INNOVATION
Danger of losing core competence
Managing IP
Managing lots of small relationships
Selection of technologies/ideas
PROTECTING YOUR INVESTMENTS
Product complexity
 Hard to replicate an aeroplane
Standards
 Not always winner takes all
 A smaller part of a larger pie
Pioneering
 For rapidly changing industries eg FMCG
 Or for network industries eg GSM
BUSINESS MODEL
INNOVATION
8/13/2018 MOHAMMAD OBAIDAT - 2013 19
CUSTOMER
FRONT
What are you offering the
people and who are they:
• How are you marketing the
business
• Sales
• Delivery
8/13/2018 MOHAMMAD OBAIDAT - 2013 20
INFRASTRU
CTURE
This side presents what is
happening behind the
scenes, all the business
activities are happening
8/13/2018 MOHAMMAD OBAIDAT - 2013 21
THE
FINANCIAL
SIDE
oHow are you generating
revenues
oWhat are your costs
oHow can you reduce the
costs
oHow can you make more
revenue streams
8/13/2018 MOHAMMAD OBAIDAT - 2013 22
8/13/2018 MOHAMMAD OBAIDAT - 2013 23
This only a canvas!
No Magic is here!!
8/13/2018 MOHAMMAD OBAIDAT - 2013 24
Offer
Driven
Innovatio
n
Customer
Driven
Innovatio
n
Resource
Driven
Innovatio
n
Finance
Driven
Innovatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 25
Offer
Driven
Innovatio
n
Customer
Driven
Innovatio
n
Resource
Driven
Innovatio
n
Finance
Driven
Innovatio
n
https://marketingexperiments.com/value-proposition/levels-of-value-
DIFFERENT
KIND OF
VALUE CAN
BE
OFFERED
Function
Social
Emotional
Epistemic
28
8/13/2018 MOHAMMAD OBAIDAT - 2013 29
VP
Disruptio
n
Offer Driven
Innovation
Design
Driven
Innovation
8/13/2018 MOHAMMAD OBAIDAT - 2013 30
VP
Disruptio
n
Offer Driven
Innovation
Design
Driven
Innovation
8/13/2018 MOHAMMAD OBAIDAT - 2013 31
VP
Disruptio
n
Offer Driven
Innovation
Performance
Sustainability
Product
System
Customizatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 32
VP
Disruptio
n
Offer Driven
Innovation
Performance
Sustainability
Product
System
Customizatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 33
VP
Disruptio
n
Offer Driven
Innovation
Performance
Sustainability
Product
System
Customizatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 34
VP
Disruptio
n
Offer Driven
Innovation
Performance
Sustainability
Product
System
Customizatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 35
VP
Disruptio
n
Offer Driven
Innovation
Performance
Sustainability
Product
System
Customizatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 36
VP
Disruptio
n
Offer Driven
Innovation
Performance
Sustainability
Product
System
Customizatio
n
RolceRoyceWhat if?
8/13/2018 MOHAMMAD OBAIDAT - 2013 37
VP
Disruptio
n
Offer Driven
Innovation
Performance
Sustainability
Product
System
Customizatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 38
VP
Disruptio
n
Offer Driven
Innovation
Design
Driven
Innovation
8/13/2018 MOHAMMAD OBAIDAT - 2013 39
VP
Disruptio
n
Design
Driven
Innovation
Looks Experience
8/13/2018 MOHAMMAD OBAIDAT - 2013 40
VP
Disruptio
n
Design
Driven
Innovation
Looks Experience
Trust by
Design
8/13/2018 MOHAMMAD OBAIDAT - 2013 41
VP
Disruptio
n
Design
Driven
Innovation
Looks Experience
Wait!!!!!
Do you hate
accounting?
8/13/2018 MOHAMMAD OBAIDAT - 2013 42
Offer
Driven
Innovatio
n
Customer
Driven
Innovatio
n
Resource
Driven
Innovatio
n
Finance
Driven
Innovatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 43
Customer
Driven
Innovatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 44
Customer
Driven
Innovatio
n
MY FIRST CUSTOMER
8/13/2018 MOHAMMAD OBAIDAT - 2013 46
CR
Disruptio
n
Personalizati
on
Gamification
Engaged
Customers
Building
Community
Loyalty
Programs
Automation
8/13/2018 MOHAMMAD OBAIDAT - 2013 47
CR
Disruptio
n
Personalizati
on
Gamification
Engaged
Customers
Building
Community
Loyalty
Programs
Automation
8/13/2018 MOHAMMAD OBAIDAT - 2013 48
CR
Disruptio
n
Personalizati
on
Gamification
Engaged
Customers
Building
Community
Loyalty
Programs
Automation
8/13/2018 MOHAMMAD OBAIDAT - 2013 49
CR
Disruptio
n
Personalizati
on
Gamification
Engaged
Customers
Building
Community
Loyalty
Programs
Automation
8/13/2018 MOHAMMAD OBAIDAT - 2013 50
CR
Disruptio
n
Personalizati
on
Gamification
Engaged
Customers
Building
Community
Loyalty
Programs
Automation
8/13/2018 MOHAMMAD OBAIDAT - 2013 51
CR
Disruptio
n
Personalizati
on
Gamification
Engaged
Customers
Building
Community
Loyalty
Programs
Automation
8/13/2018 MOHAMMAD OBAIDAT - 2013 52
CR
Disruptio
n
Personalizati
on
Gamification
Engaged
Customers
Building
Community
Loyalty
Programs
Automation
8/13/2018 MOHAMMAD OBAIDAT - 2013 53
Customer
Driven
Innovatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 55
C.S
Disruptio
n
Creating a new
customer
segment
Focusing on
niche segment
RED OCEAN VS. BLUE OCEAN
https://www.slideshare.net/JosephWinthropGodoy1/blue-ocean-versus-red-ocean
8/13/2018 MOHAMMAD OBAIDAT - 2013 57
C.S
Disruptio
n
Focusing on
niche segment
8/13/2018 MOHAMMAD OBAIDAT - 2013 58
C.S
Disruptio
n
Creating a new
customer
segment
8/13/2018 MOHAMMAD OBAIDAT - 2013 59
Customer
Driven
Innovatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 61
Channels
Disruptio
n
Sales
Deliver
y
8/13/2018 MOHAMMAD OBAIDAT - 2013 62
Channels
Disruptio
n
Delivery
8/13/2018 MOHAMMAD OBAIDAT - 2013 63
Channels
Disruptio
n
Sales
8/13/2018 MOHAMMAD OBAIDAT - 2013 64
Offer
Driven
Innovatio
n
Customer
Driven
Innovatio
n
Resource
Driven
Innovatio
n
Finance
Driven
Innovatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 65
Resource
Driven
Innovatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 66
Resource
Driven
Innovatio
n
Re-think
your
process
EXAMPLES
FOR
BETTER
PROCESSE
S
Design
thinking
Big Data
Lean
Production
Open
Innovation
Partnerships
Talents
Management
Scientific
Methods
Re-
think
your
proces
s
New
products
innovation
Existing
products
New
products
innovation
WHAT IS THE CORE OF A
BURGER
MV
P
PROD
UCT
CO-CREATION
CO-CREATION
Re-
think
your
proces
s
New
products
innovation
Existing
products
Existing
products
PRODUCTION PROCESSES
Existing
products
Standardizati
on
Partnerships
Talents
ManagementAutomation
On demand
Standardizati
on
Partnerships
Talents
ManagementAutomation
PRODUCTION PROCESSES
Existing
products
Standardizati
on
Partnerships
Talents
ManagementAutomation
On demand
PRODUCTION PROCESSES
Existing
products
Standardizati
on
Partnerships
Talents
ManagementAutomation
On demand
PRODUCTION PROCESSES
Existing
products
Standardizati
on
Partnerships
Talents
ManagementAutomation
On demand
PRODUCTION PROCESSES
Existing
products
Standardizati
on
Partnerships
Talents
ManagementAutomation
On demand
8/13/2018 MOHAMMAD OBAIDAT - 2013 83
Offer
Driven
Innovatio
n
Customer
Driven
Innovatio
n
Resource
Driven
Innovatio
n
Finance
Driven
Innovatio
n
8/13/2018 MOHAMMAD OBAIDAT - 2013 84
Finance
Driven
Innovatio
n
REVENUE STREAMS
Existing
products
Franchising
Advertising
Micropayme
ntsFreemium
Subscription
8/13/2018 MOHAMMAD OBAIDAT - 2013 86
Business model innovation
Business model innovation
Business model innovation
Business model innovation
Business model innovation

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Business model innovation

Editor's Notes

  1. 60s Nappies Contact lenses Internet CAD 70s Budget airlines – Southwest ATM Email Fiber Optics Just in Time – Toyota 80s PC CD Dyson Tablet Computers 90s Search Engine International overnight courier service Victor Wouk first car was in the 70s, only in the 90s started being implemented by Toyota Introducing the PPC business model IBM was amongst the first to introduce Smartphones Google founded in 1998 2000s Web 2.0 was introduced in 1999, the impact of this web started to appear with the innovations of the 2000s Facebook founded in 2004
  2. Toyota own 4000 patents in hybrid technologies, yet in 1994 Soviet inventor invented the early technology and he won the battle 
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  4. Nordstrom: free shipping and free returns happily Mint created a game to help the teenagers know more about the importance of financial management and they can acquire them later when they grow up Everlane is very transparent and helps the customer know exactly every single cent is going to which direction and how much they are making money out of it
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  6. Big data, data analytics
  7. Big data, they analyzed the content liked and shared amongst the individuals in several parts of the world
  8. Building an MVP help the founders make sure they are building the right product and not issuing a release for a product no one wants
  9. They allow people to design their own t-shirts, then they print them and send them to them
  10. Buzz feed they are working on giving their employees the chance to work on several task at once
  11. Buzz feed they are working on giving their employees the chance to work on several task at once
  12. Buzz feed they are working on giving their employees the chance to work on several task at once