This document contains an introduction to the Business Model Canvas tool. The Business Model Canvas is a template for describing the various components of a business model, including key partners, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. The document discusses how the Business Model Canvas can be used to understand the relationship between creating social/environmental impact and business models by mapping these components. It defines a business model as "a logic description of how an organization creates, delivers, and captures value."

1. Business Model Canvas®
Prepared by Fajar Anugerah
From Alex Osterwalder, PhD
(www.businessmodelgeneration.com)
www.businessmodelgeneration.com)
1
Matrix of Income Potential &
Social /Environmental Impact
Income
Potential
Social Enterprise
Conventional
business
Potential of Social/
Environmental
Impact
Conventional
charity
2

2. What is the relationship between
creating social/environmental
impact and business model?
Why should we use ‘business
model”? 3
Non-profit
organization
?
Does the following organization have
Corporation?
business model?
model
Charity /foundation?
Cooperative?
4

3. What is a business model?
5
A business model is a logic description of
how an organization creates, deliver and
capture values.
6

4. Business Model Canvas
Goods/
Services/
Values
Activities Customer
Relation Client/Custo
mer/
Beneficiaries
Resource
Partner s
s Distribution
Cost Structure Source of
Income
Developed by : Alex Osterwalder
Images by JAM
7
Partners/ Activities Offer: Customer Beneficiarie
Networks Product/Service & Relations s/Customer
Social & s/Clients
Environmental
Benefits/Impacts
Resources Distribution
Cost Structure Souces of Income
8

5. 9
10