Business Insider: Ignition virtual disruption
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Virtual Disruption — It's Real The virtual reality (VR) market has made significant strides throughout 2016. New VR hardware debuted amid great consumer anticipation, while VR content launches kept pace. At the same time, industry groups and conferences brought developers, investors, and content producers together, helping to further ramp up buzz in this nascent space. A BI Intelligence presentation from the IGNITION conference, titled: Virtual Disruption — It's Real, contains four major predictions for the future of virtual reality.
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Business Insider: Ignition virtual disruption
- 1. P R O V I D I N G I N - D E P T H I N S I G H T , D A T A , A N D A N A L Y S I S O F E V E R Y T H I N G D I G I T A L . VIRTUAL DISRUPTION — IT’S REAL JE SSIC A SM ITH, R E SE A R C H A NA LY ST
- 5. TODAY’S VR ISN’T THIS Source: thearcademan.net
- 6. Source: George Nikitin/AP OR THIS
- 7. OR THIS, EITHER Source: STR/Reuters
- 8. BUT IT’S ALSO NOT THIS ...YET Source: Facebook
- 11. $86 $238 $787 $703 $2,606* 23 41 60 137 152* 2012 2013 2014 2015 2016 Investment Number of deals +271% GLOBAL INVESTMENT IS BOOMING M ILLIO NS ($) *2016 Full-Year Projection Source: CB Insights, July 2016
- 12. THE VR MARKET IS EXPECTED TO HIT $1 BILLION IN 2016 VR R E VE NUE G E NE R ATIO N, BY C ATE G O R Y, M ILLIO NS ( $ ) Hardware, $700 Content, $300 VR Market Source: Deloitte $1 billion!
- 14. Very well, 36% Extremely well, 24% DEVELOPERS ARE READY TO MAKE VR CONTENT Q: HO W W ELL W O ULD YO U SAY YO U UND ER STAND THE D EVELO P M ENT P R O C ESS F O R VR TEC HNO LO GIES? 60% of developers are at least very familiar with VR development process Source: Yeti
- 15. 3 IN 4 DEVELOPERS ARE CREATING CONTENT FOR A VR OR AR PLATFORM 0% 10% 20% 30% 40% 50% 60% Google Tango Microsoft HoloLens Other PlayStation VR Google Daydream Google Cardboard Samsung Gear VR Oculus Rift HTC Vive n=543 Source: Game Developers Conference
- 16. DEVELOPERS EXPECT VR TO ENTER THE MAINSTREAM SOON Source: Yeti Very optimistic, 43% Extremely optimistic, 31%
- 18. THERE’S INTEREST IN A WIDE ARRAY OF VR ACTIVITIES 25% 22% 19% 11% 5% 4.9% 1.6% 1.1% ‘Travel’ to a new location Play VR games Watch TV, movies, or sports in VR Preview venues (hotels, restaurants, etc.) you’re considering visiting Attend a class in a virtual classroom Have a work meeting in a virtual conference room Hang out with other people in a VR environment Shop in a virtual mall or store n=1,339 Source: BI Intelligence Exclusive Data, Q4 2016
- 19. AND THE REASONS FOR NOT USING VR TECH ARE QUICKLY DISSIPATING n=1,339 Source: BI Intelligence Exclusive Data, Q4 2016 84% I don’t see a use for it I don't think I'll like it I think it would make me sick I haven't had the opportunity to Other
- 20. CONSUMERS TO DRIVE VR HEADSET SHIPMENTS TO 55 MILLION IN 2022 0 10 20 30 40 50 60 2015 2016 2017 2018 2019 2020 2021 2022 Millions Source: BI Intelligence Estimates
- 23. THE GLOBAL AR/VR MARKET IS EXPECTED TO ECLIPSE MAJOR CONSUMER TECH CATEGORIES IN 2025 BILLIO NS ( $ ) $14 $15 $45 $62 $99 $110 $111 Game console VR/AR delayed uptake VR/AR base case Desktop PC TV VR/AR accelerated uptake Notebook PC Source: Goldman Sachs
- 24. THE GLOBAL AR/VR MARKET IS EXPECTED TO ECLIPSE MAJOR CONSUMER TECH CATEGORIES IN 2025 BILLIO NS ( $ ) $14 $15 $45 $62 $99 $110 $111 Game console VR/AR delayed uptake VR/AR base case Desktop PC TV VR/AR accelerated uptake Notebook PC Source: Goldman Sachs
- 26. Source: The Lab