Business idea presentation - Birthdays Enhanced
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This document outlines a business plan for a new children's birthday party planning service. The service will allow customers full freedom of choice in themes and venue design tailored specifically to each child's wishes. This customizable approach sets the business apart from competitors that offer only pre-made packages. The founders aim to build trust with customers through a flexible, customer-oriented service. They plan to launch with a small team and budget, focusing on social media marketing and word-of-mouth to gain customers and enter the reliable children's party industry.
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Business idea presentation - Birthdays Enhanced
- 1. Triinu Jõgeda 13015079 Rowena Lewis 13040782 Maria de Freitas 13008331 Sophie Blackwell 13027050 Alys Hibbard 13016261 Eleana Martyn 12037419
- 2. The Business Turning dreams into reality! Children’s birthday parties Designing the venue Theme choice - up to the customer
- 3. Gap in the market CURRENTLY Ready-made birthday packages INNOVATION The design will evolve around the customer’s wishes
- 4. Influences in modern society
- 7. Why is it unique? Freedom of choice Any theme is possible No venue hire Can be applied anywhere Different from competitors Adjustable to all budgets
- 8. Aims and objectives Flexible service Customer oriented Keeping consumers involved
- 9. Aims and objectives LAUNCHING THE BUSINESS: Entering the market Building relationships with customers Getting the word out Gaining trust Keeping costs low
- 10. Aims and objectives AFTER LAUNCHING… Expanding Branding the image Maintaining customer relationships Keeping up with trends Adjust if necessary
- 11. The sector Service - birthday parties Reliable industry Competitive between parents
- 12. The sector Dynamic area for future growth An aspiring social trend Parents willing to spend Stimulated market Enhanced development for our business
- 13. The market CHILDREN Aged 0-16 Dependent on parents ABC1 category Disposable income
- 14. Reaching our customers Social media + e-mail Direct marketing Flyers Buzz marketing Inspiration Direct consultation with customers Customer centric attitude
- 15. The market 1999 Population: 0-19 year olds 2014 Lowest point 2026
- 16. Competition
- 17. Legal status Private Limited Company Limited liability among shareholders Trademark logo
- 19. Operational details Trustworthy suppliers Premises – work from home Personal resources
- 20. Finance £6000 savings No bank loan First year: profit not a priority
- 21. Expenditure overview First year spending: £8042 Estimated income: £8200
- 22. Business Canvas Model Key Partners Key Activities Key Resources Value Propositions Customer Relationships Customer Segments Channels Cost Structure Revenue Streams Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? For whom are we creating value? Who are our most important customers? What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? The Business Model Canvas Designed for: Designed by: On: dd/mm/yyyy Iteration # www.businessmodelgeneration.com Add Text Here Add Text Here Suppliers offering decorations Bakery - customized cake Catering businesses and refreshment suppliers Raw material suppliers (dishes, bowls, etc) Flexibility in service offering Putting emphasis on detail when decorating a venue Giving the customer freedom of choice Detail and finesque in design arrangement Unique experience in tailor- made birthday parties Satisfying the wishes of children Children aged 0-16 The parents of the children Decorating venues Finding suppliers Consulting with customers Networking Building good relationships and maintaining them Gaining trust Making sure we meet the exact needs and wants of the customer Making adjustments if necessary to satisfy the consumer Decorative supplies Designing materials and utilities Dishes, trays, bowls etc - reusable Technology - laptop, printer, phone Creative team Financial savings Buzz marketing - word of mouth Social media - Facebook/Twitter Flyers and poster adverts Customers currently paying around £150-£200 Maintaining the average price but will work around any budget Not excluding any options, keeping a broad customer base Customers value their children’s wishes and are willing to pay a reasonable amount A value driven business Profit not prioritised in the first year Main expenditure on decorations, refreshments and customized cake + other design supplies Birthdays Enhanced