The document outlines effective strategies for planning and delivering business messages, emphasizing the importance of clear and respectful language. It highlights the 3-x-3 writing process, which includes prewriting, drafting, and revising, and encourages tailoring messages to the audience's needs. Additionally, it discusses the significance of selecting the appropriate communication channel and maintaining a positive tone.

1. 2) Sender Encodes Idea
Purposeful
Economical
25% 25% 50%
Pacing Prewriting Drafting Revising
primary purposes: toinform/persuade
secondary purposes: topromote goodwill
Chapter2:
Planning
Business
Message
ExpressingCourtesy:
Avoidingdemandingwords,
Usingpolite phrases
Precise,VigorousWords:
Strong, specific verbs and
nouns make messages more
engaging
ApplyingBias-Free
Language:
avoidstereotypes, use
respectfullanguage
Plain Languageand Familiar
Words:
Avoidformalterms, Use clear,
straightforwardlanguage
Rich channels: interactive,
sensitive andpersuasive
messages
Lean channels:
straightforward, less personal
communication
Choosingthe
BestChannel
HighlightsAudienceBenefits
DevelopingThe"You"View: addressingreaders directly,
makingthemfeelseenandvalued
BeConversationalbutProfessional: formalmessages should
be simplifiedtomake the communicationmore accessible.
2-4.ExpertWriting
Techniques
2) Drafting: Research-
Organize - Draft
2.1:Examiningthe
CommunicationProcess
Writinggoals for
Business Messages
The 3-x-3Writing
Process
Audience oriented
1) Prewriting: Analyze -
Anticipate - Adapt
2-2.Followingthe3-x-3
WritingProcess
3) Sender Selects ChannelandTransmits Message
1) Sender Has Idea
5) Feedback Returns toSender
4) Receiver Decodes Message
3) Revising: Edit - Proofread- Evaluate
2-5. Improvingthe
ToneandClarityofa
Message
BeingPositiveRatherThan
Negative:
Focuses onwhat canbe done
rather thanlimitations
2-3.AnalyzingthePurposeand
AnticipatingtheAudience
Defining
Your
Purpose
TailoringYourMessageto
theAudienceProfile:
Use audience profilingto
choose the right language,
tone, andlevelofdetail.
Anticipatingand Profilingthe
Audience:
Receivers willbe thinking: What's init
for me?"(WIIFM)