This document provides an overview of a business communication lecture. It discusses how trends emphasize the importance of communication skills for employees to contribute to productivity and profitability. Global competition and new technologies demand cultural and communication abilities. The communication process has 5 steps - the sender encodes an idea into a message, the message is transmitted through a channel which can be disrupted by noise, the receiver decodes the message, and feedback travels back to the sender. Excellent communication skills are important due to factors like flattened hierarchies, participatory management, self-directed work teams, and a focus on knowledge as a corporate asset.

1. BUSINESS
COMMUNICATION
CCOM101
LECTURE 1:Understanding
Business Communication
Lecturer : Ms. Glynnis

2. “Trends in the new world of work
emphasize the importance of
communication skills.”
“ Today’s employees must contribute to
improving productivity and profitability.”
“ Increasing global competition and
revolutionary technologies demand
cultural and communication skills.’

3. What is communication?
Definition : The transmission of
information and meaning from 1
individual or group to another.
Central objective : the transmission of
meaning.

4. THE IMPORTANCE OF EXCELLENT
COMMUNICATION SKILLS:
1. Flattened management hierarchies.
2. More participatory management.
3. Increased emphasis on self-directed work and
project teams.
4. Heightened global competitions.
5. Innovative communication technologies
6. New work environments
7. Focus on information and knowledge as corporate
assets.

5. EXAMINING THE COMMUNICATION
PROCESS
The communication process has 5 steps :
1. Sender has an idea
 The form of the idea maybe influenced by:
 sender’s mood
 frame of refference
 background
 culture
 physical makeup
 the context of information.
2. Sender encodes the idea in a message
 encoding means converting the idea into words or
gestures that will comvey meaning

6. 3. Message travels over a channel
 the medium over which message is transmitted is channel
 Message sent by :
 computer
Telephone
Letter
Memorandum
 May also sent by means of :
 reports
Announcement
Picture
Spoken words
Fax
 Anything that disrupts the transmission of a message
is called NOISE.
 any disruption will causes errors and such errors damage the
credibility of the sender.

7. 4. Receiver decodes message
 the for whom the message is intended is the receiver
 Translating the message from its symbol form into meaning involves
decoding.
 Success further limited because barriers and noise may disrupts the
process.
5. Feedbacks travel to sender
 The verbal and non verbal responses of the receiver create feedback