SlideShare a Scribd company logo
December 15, 2019
Shresth Sethi
Context
Customer Segmentation Revenue Growth
Product Usage
Customer using Product A
Customers using Product B
2
Understanding customers for product A and product B & opportunities of growth
Targeting customer with low usage
of Product A & Product B
Executive Summary
3
Customers segmentation is done based on usage pattern; high users have max growth opportunity.
Low Product A usage/High Product B Usage
High Product A usage/Low Product B usage
Low Product A & B Usage
High Product A & B usage
Growth opportunity for Product A – Low Usage customers
Growth opportunity for Product B – Low usage customers
High Growth opportunity for Product A & B – Low usage customers
Customer Segmentation
Customers are segmented into 4 parts based on there usage of product A & B
4Source: Data Viz - Final Project Data File, July 2019.xlsx
5
Customer Segmentation
Customers usage pattern: Low Product A usage/High Product B Usage & High Product A usage/Low Product B usage
Source: Data Viz - Final Project Data File, July 2019.xlsx
High
Product
B Usage
5
High
Product A
Usage
6Source: Data Viz - Final Project Data File, July 2019.xlsx
Customer Segmentation
Customers usage pattern: Low Product A & B Usage & High Product A & B usage
High
Product A
& B Usage
Low
Product A
& B Usage
7
7Source: Data Viz - Final Project Data File, July 2019.xlsx
Growth Opportunity
Identified 3 customer segments with growth opportunities
8Source: Data Viz - Final Project Data File, July 2019.xlsx
Growth Opportunity
Highest growth opportunity is with l;ow product A usage and low product B usage group
Growth
opportunity
for Product B
Growth
opportunity
for Product A
High Growth
opportunity
for Product A
& B
Executive Summary
9
Customers segmentation is done based on usage pattern; high users have max growth opportunity.
Low Product A usage/High Product B Usage
High Product A usage/Low Product B usage
Low Product A & B Usage
High Product A & B usage
Growth opportunity for Product A – Low Usage customers
Growth opportunity for Product B – Low usage customers
High Growth opportunity for Product A & B – Low usage customers
Next to research
10
Questions to consider for future insights
• The more people using Product A are not considering using Product B and vise
versa. Why?
• Difference between characteristics of Product A and Product B
Data Source: Features for product A and B
• Customer requirement for cloud platform?
• Why People who have subscribed but not using the product?
Data Source: customer_complain about both products A & B
Appendix
11
Data Fields: Data is from trailing 12 months
• Customer Number
• Product A Ownership
• Product B Ownership
• Product A Usage
• Product B Usage
• Product A Usage (Bin)
• Product B Usage (Bin)
• Product A Usage and Product B Usage
(Group)
Product Usage is measured in the company's proprietary consumption measure. There are no
free trials.
Product Usage A
Understanding the frequency of product usage A
12Source: Data Viz - Final Project Data File, July 2019.xlsx

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Growth opportunity - Tableau

  • 2. Context Customer Segmentation Revenue Growth Product Usage Customer using Product A Customers using Product B 2 Understanding customers for product A and product B & opportunities of growth Targeting customer with low usage of Product A & Product B
  • 3. Executive Summary 3 Customers segmentation is done based on usage pattern; high users have max growth opportunity. Low Product A usage/High Product B Usage High Product A usage/Low Product B usage Low Product A & B Usage High Product A & B usage Growth opportunity for Product A – Low Usage customers Growth opportunity for Product B – Low usage customers High Growth opportunity for Product A & B – Low usage customers
  • 4. Customer Segmentation Customers are segmented into 4 parts based on there usage of product A & B 4Source: Data Viz - Final Project Data File, July 2019.xlsx
  • 5. 5 Customer Segmentation Customers usage pattern: Low Product A usage/High Product B Usage & High Product A usage/Low Product B usage Source: Data Viz - Final Project Data File, July 2019.xlsx High Product B Usage 5 High Product A Usage
  • 6. 6Source: Data Viz - Final Project Data File, July 2019.xlsx Customer Segmentation Customers usage pattern: Low Product A & B Usage & High Product A & B usage High Product A & B Usage Low Product A & B Usage
  • 7. 7 7Source: Data Viz - Final Project Data File, July 2019.xlsx Growth Opportunity Identified 3 customer segments with growth opportunities
  • 8. 8Source: Data Viz - Final Project Data File, July 2019.xlsx Growth Opportunity Highest growth opportunity is with l;ow product A usage and low product B usage group Growth opportunity for Product B Growth opportunity for Product A High Growth opportunity for Product A & B
  • 9. Executive Summary 9 Customers segmentation is done based on usage pattern; high users have max growth opportunity. Low Product A usage/High Product B Usage High Product A usage/Low Product B usage Low Product A & B Usage High Product A & B usage Growth opportunity for Product A – Low Usage customers Growth opportunity for Product B – Low usage customers High Growth opportunity for Product A & B – Low usage customers
  • 10. Next to research 10 Questions to consider for future insights • The more people using Product A are not considering using Product B and vise versa. Why? • Difference between characteristics of Product A and Product B Data Source: Features for product A and B • Customer requirement for cloud platform? • Why People who have subscribed but not using the product? Data Source: customer_complain about both products A & B
  • 11. Appendix 11 Data Fields: Data is from trailing 12 months • Customer Number • Product A Ownership • Product B Ownership • Product A Usage • Product B Usage • Product A Usage (Bin) • Product B Usage (Bin) • Product A Usage and Product B Usage (Group) Product Usage is measured in the company's proprietary consumption measure. There are no free trials.
  • 12. Product Usage A Understanding the frequency of product usage A 12Source: Data Viz - Final Project Data File, July 2019.xlsx