eircom provides business broadband for JustEat.ie empowering their email and 'live chat' customer support function

1. JustEat.ie
Case Study Broadband

2. 2 Case Study — JustEat.ie
Customer Overview
JustEat.ie. is part of a global e-business company
which allows consumers to order a takeaway
meal through the Internet from an extensive
range of over 800 Irish restaurants.
The Need
As a pure online company with a capacity to
grow its business, JustEat.ie needs a solid and
reliable communications provider to provide a
robust infrastructure.
The Solution
JustEat.ie selected eircom broadband to power
its email and ‘Live Chat’ customer support
function on their website. eircom also provides
a fail-safe solution for JustEat.ie’s online ordering
system.
Benefit
Operating as a purely online company, JustEat.ie
now has a reliable communications provider
which can help ensure that its online ordering
system and email systems are fully functional at
all times. The clever use of ‘Live Chat’ customer
support on its website demonstrates its
commitment to delivering an enhanced level of
customer care.

3. Case Study — JustEat.ie 3
“We wanted to work with
the most reliable telecoms
provider and we knew
that as an established and
national provider, eircom
was the best choice for us.“
Emer McCormack,
Marketing Director
at JustEat.ie

4. 4 Case Study — JustEat.ie
A takeaway
success
Innovative company JustEat.ie launched in
Ireland in May 2008. The firm, which is part
of a successful global company, operates a
unique e-business, which allows consumers
to order a takeaway meal through the
internet from a broad range of restaurants.
A key factor for any online company is
reliability, and JustEat.ie knew that in order
to be able to develop its business in Ireland
it needed the help of a trusted partner.
JustEat.ie’s online food ordering system
essentially operates like a mediator between
restaurants, the internet and the consumer. It
allows restaurants to publish their menu on the
JustEat.ie. website from where consumers can
browse and then order their food. JustEat.ie
performs the marketing and promotion of the
restaurant’s menu, takes the orders and sends
them through to the restaurant, and process all
credit card payment through their unique piece
of technology
To date, the company has signed up over 800
restaurants to its site.
The popularity of the site is increasing and it is
currently recording over 200,000 unique visitors
per month. According to Emer McCormack,
Marketing Director at JustEat.ie. The company
aims to break into the top 20 Irish websites this
year, and to become a household name.

5. Case Study — JustEat.ie 5
eircom delivers
peace of mind for
JustEat.ie
In order to achieve these goals however,
McCormack knew that JustEat.ie.had to
consider a reliable service that fulfilled user
expectations. When it moved offices to
O’Connell Street in the city centre, JustEat
ie switched to eircom for landline and
broadband services. “We wanted to work
with the most reliable telecoms provider
and we knew that as an established and
national provider, eircom was the best
choice for us,” said McCormack
eircom broadband powers JustEat.ie’s day-to-
day tasks such as administration and general
operations, as well as email. “Our business
has to run smoothly so that we can provide
timely communication to both our clients and
users that visit the site,” explains McCormack.
“It’s vital for us to know that there is someone
available at the end of the phone to deal with
any issues we may have, and to resolve them as
quickly as possible; it provides real peace
of mind.”
Broadband also provides a fail-safe solution for
JustEat.ie’s ordering system, which is currently
operated via mobile networks – a customer’s
order is sent via a mobile network to a unit
at the relevant restaurant. In the background,
eircom broadband works to provide a safety net,
ensuring that all orders go through successfully.
The system is monitored in real time so if for any
reason the mobile system became unavailable,
JustEat.ie would be able to phone the order in
and maintain its service.

6. 6 Case Study — JustEat.ie
“We are a great advocate of social
networking social media and recognise
it as an effective way to build brand
awareness. Sites like Twitter and
Facebook can enable you to have
two way communication with your
customers, which is invaluable.”
Emer McCormack,
Marketing Director at JustEat.ie

7. Case Study — JustEat.ie 7
Building a Lasting
Relationship with
Social Media
Using eircom broadband JustEat.ie is also able to
maintain a presence on social media sites, which
McCormack says have become an important
communications channel for the company.
Maintaining this level of communication with
customers and clients is a vital part of JustEat.ie’s
success. The company’s site features a “Live
Chat” customer support function, powered by
eircom broadband, that allows customers and
clients to ‘chat’ directly with a member of the
customer service team if they have any issues
or queries.
Looking to the future, JustEat.ie aims to
continue to make use of proven channels such
as search engine marketing and social media to
raise brand awareness and to develop lasting
relationships with customers and clients alike.
Vital Statistics
• Just-Eat grew 252% in 2011
• Just-Eat received 1.8 million unique visitors
in 2011, with total visitors numbers at 2.9
million visitors
• 54.59 % new visitors to the site in 2011
• Just-Eat generated 16 million for the
takeaway industry in Ireland in 2011
• Grew our headcount from 3 to 21 in the past
two years.

8. Get in touch
To find out how eircom broadband can benefit
your business, please contact your
eircom Account Manager.
www.eircomforbusiness.ie