This is an overall research done on the brand Dove for education purpose. This slideshow contains the history, the product range, the advertisement tactics, the target audience, the old and the new print advertisements and the brand Dove in India.
This slide has been created on the base of a Harvard Business School Case's analysis "Dove :evolution of a brand". The case focuses on the strategy behind the media, mass and personal communication of Unilever's top brand Dove.
This presentation was presented by me on Nestle ltd. The presentation figures out the History, background, performance and SWOT analysis of the company.
Presentation on information technology.How IT can is Used by telecom sector. i have choose Ufone
In shaa allah this presentation will help u
gud luck..:)
This is an overall research done on the brand Dove for education purpose. This slideshow contains the history, the product range, the advertisement tactics, the target audience, the old and the new print advertisements and the brand Dove in India.
This slide has been created on the base of a Harvard Business School Case's analysis "Dove :evolution of a brand". The case focuses on the strategy behind the media, mass and personal communication of Unilever's top brand Dove.
This presentation was presented by me on Nestle ltd. The presentation figures out the History, background, performance and SWOT analysis of the company.
Presentation on information technology.How IT can is Used by telecom sector. i have choose Ufone
In shaa allah this presentation will help u
gud luck..:)
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2. Unilever began with British soap-maker
company named Lever Brothers. Their
revolutionary action in business was by
introducing the Sunlight Soap in 1890s. That
idea was from William Husked Lever, founder
of Lever Brothers. This idea helped the Lever
Brothers become the first company that help
popularize cleanliness in Victorian England.
Moreover, the product rapidly emulated
globally after that it was a success in UK and
made Lever Brothers obtained more business
worldwide.
3. Unilever is the world's most consumed product brand
in home care, personal care and food. In 2002, Unilever
had a worldwide revenue around €48,760 million.
Unilever has two main parenting companies, they are
Unilever NV in Rotterdam and Netherland and
Unilever PLC in London, UK. However, Unilever still
has two major competitors named Nestlé and Procter &
Gamble. Unilever has several worldwide products in
foods such as Lipton, Knorr, Blue Band, Ben and Jerry,
Walls, and Brooke bond. In home care, they have Surf,
Sun, Radiant, Domestic and Skip. In personal care, they
have Ponds, Vaseline, Rexene, Lux, Dove, Lifebuoy,
President, Sun silk and Axe/Lynx.
12. Unilever's Mercury Waste
In 1983, Chase brought Ponds Ltd, one of U.S.
company bought an area near Kodak canal. They
relocated their thermometer-making factory that
had been in Watertown, suburb of New York to
this area. In 1987, Unilever bought Ponds and the
thermometer-making factory in Kodak canal and
became the biggest facility in the world. Then,
Hindustan Lever Limited (HLL), the subsidiary of
Unilever which operates and located in India, took
charge of the factory.
13. In March 2001, four hundred people from Factory
workers' unions and local communities protested and
complained about the unsafe waste disposal methods
from Hindustan Lever Limited factory. They gave an
ultimatum of either closing the factory or remove it
from Kodak canal areas. They also said since the
mercury disposal happen in this area, it was destroying
the Shola ecosystem of Western Ghats. After that
incident, Unilever decided to postpone their
thermometer production in Hindustan Lever Limited
factory near Kodak canal until they find a solution to
the problem. However on June 21 2001, the Government
of India ordered HLL to close the factory and ship the
rest of the mercury waste to the U.S.
14. A new ranking of major food and beverage companies by their
corporate social responsibility is published today with Unilever,
Nestle and DANONE occupying the top three spots.
The Tomorrow Value Rating was launched by consultancy Two
Tomorrow in September 2009 .
IN SCORED THE FOOD AND BEVERAGE TOP TEN AS
FOLLOWS:
Unilever 64%
Nestle 59%
DANONE 58%
PepsiCo 51%
Coca Cola 49%
AB-Inbred 46%
Kraft 46%
Heineken 39%
Tyson 28%
Kirin Holdings 23%