The document outlines a structured assignment for an individual business model and plan, specifying elements like an executive summary, business model canvas, market analysis, operations, human resources, and finance. It includes detailed questions to guide research and analysis, as well as appendices for financial projections and startup costs. Students are expected to interview a business owner and reflect on key learnings in their report.

1. BUS3ENT Assignment 3 - Individual Business Model and Plan
(Suggested structure and more specific instructions)
Suggested headings:
Cover page (please indicate your full name, student ID, class
day & time, tutor’s name, and Word count)
Executive Summary (Not included in the word count)
Table of Contents
1. Introduction
· A clear introduction of your NEW business idea, make sure
that first time readers can understand your business idea.
· Please also don’t reuse the business idea which has already
been presented in the group assessment.
2. Business Model Canvas(please make the full use of the
Business Model Canvas template. Additional
information/clarification can be added if necessary, but please
be aware of the word limit and balance with other parts of the
report)
· Customer Segments
· Value Proposition
· Customer Relationships
· Channels
· Key Activities
· Key Resources
· Key Partners
· Revenue Structure
· Cost Structure

2. 3. Market
(where possible, please support this session with relevant
research, facts and figures)
The following (but not limited to) major questions are to be
addressed:
3.1. What is the size of the market? Is the market at full
capacity?
3.2. What is the growth rate of the industry? How competitive is
the industry? What keeps new competition from entering this
market (barriers to entry)?
3.3. Is there any trend that is affecting positively or negatively
firms in the industry?
3.4. How can the market be segmented?
3.5. Who and Where are the targeted customers?
3.6. Where are customers getting the product now? Who are the
major competitors in the market and how strong are they?
3.7. Where is the location of the business? How many customers
would potentially purchase from you?
4. Operations and Technology
(where possible, please support this session with relevant
research, facts and figures)
The following (but not limited to) major questions are to be
addressed:
4.1. What are the options for developing the technology
(customer, off the shelf, design by yourself, or subcontract)?
4.2. What technological changes are changing or emerging that
may affect the business?
4.3. What are the options for producing the product or service?
(in-house, subcontract, license, joint venture or partnership, or a
combination of those options).
4.4. What are the options for sales and distribution? (in-house,
whole sale, distributors or sales representatives, license, joint
venture or partnership, or combination)
4.5. What resources are required for development and are they
available to you (skills, raw materials, components, suppliers,

3. facilities & equipment etc)?
4.6. What are the laws and regulation relating to the business?
(e.g. industry standards or regulations, personal certifications,
intellectual property (patents, trademarks, copyrights),
environmental liability, etc)
4.7. Has the research discovered any moral or ethical issues that
you might have to address? (Please also refer to the marking
rubric in subject learning guide for more information about this
criteria)
5. Human Resources
(where possible, please support this session with relevant
research, facts and figures)
The following (but not limited to) major questions are to be
addressed:
5.1. What technical and management experience is required?
5.2. Who are the owners and what are their roles?
(Entrepreneur, Manager, Technical Expert etc)
5.3. What is the ownership structure?
5.4. What are the manpower requirements?
· How many employees will you need in the 1st, 2nd and 3rd
years?
· How will you find the right employees?
· How will you compensate employees (pay for time, for
production, for knowledge, or a combination)?
· How will you motivate employees?
· What training will they need on an ongoing basis?
5.5. What is the company’s growth strategy?
· How will quality be managed and maintained?
· How will organizational structures change with growth?
· What career paths will employees have available?
6. Finance
(where possible, please support this session with relevant
research, facts and figures)

4. The following (but not limited to) major questions are to be
addressed:
6.1. What are the projected Revenues from the sale of your
product or service?
· From the market research, what is the selling price per unit?
· From the market research, what is the projected sales volume
in "units sold?" and in "dollars sold"?
· What is the total expected revenue?
6.2. How much is the start-up costs and equipment/capital costs
(see attached Appendix 1 for the template)?
6.3. Prepare the projected Profit and Loss statements for the
first 3 years (see attached Appendix 2 for the template).
6.4. What are the possible sources of financing?
· Where is the money from?
· What are the chances of getting the money?
· What will you have to give up?
References
12-15 references required, at least 03 academic references
needed; Harvard referencing style.
Appendices

5. Appendix 1
Start-up Costing for [Business name] - [Year]
START-UP COSTS
Cost ($)
EQUIPMENT/CAPITAL COSTS
Cost ($)
Registrations
Business purchase price
Business name
Franchise fees
Licences
Start-up capital
Permits
Plant & equipment
Domain names
Vehicles
Trade marks/designs/patents
Computer equipment
Vehicle registration
Computer software
Membership fees

6. Phones
Accountant fees
Fax machine
Solicitor fees
Security system
Rental lease cost (Rent advance/deposit)
Office equipment
Utility connections & bonds (Electricity, gas, water)
Furniture
Phone connection
Shop fitout
Internet connection
Computer software
Training
Wages

7. Stock/raw materials
Insurance
Building & contents
Vehicle
Public liability
Professional indemnity
Product liability
Workers compensation
Business assets

8. Business revenue
Printing
Stationery & office supplies
Marketing & advertising
Total start-up costs
$0
Total equipment/capital costs
$0
Assumptions:
All figures are GST exclusive.

9. Source: business.vic.gov.au (2017)
Appendix 2
Profit & Loss for [Business name] as at [Financial Year]
PROFIT & LOSS
Month 1
Month n
Year 1
Year 2
Year 3
Sales
less cost of goods sold
More…
Gross profit/net sales
$0

10. $0
$0
$0
$0
Expenses
Accountant fees
Advertising & marketing
Bank fees & charges
Bank interest
Credit card fees

11. Utilities (electricity, gas, water)
Telephone
Lease/loan payments
Rent & rates
Motor vehicle expenses
Repairs & maintenance

12. Stationery & printing
Insurance
Superannuation
Income tax
Wages (including PAYG)
More…

13. Total expenses
$0
$0
$0
$0
$0
NET PROFIT (Net Income)
$0
$0
$0
$0
$0
Assumptions:
All figures are GST inclusive.
Source: business.vic.gov.au (2017)

14. According to the information of enterprises and enterprises I
give, simulate an interview, interview with them, and
understand their experience in managing enterprises.Focus less
on how they got started and more on the day-to-day
management aspect and wheter it aligns with their business
strategy. What is their business strategy? (do they even have
one?) What challenges do they face and how do they address
them? What are the biggest mistakes they have made in leading
the company? What are the best practices they use to be
successful in managing the company?
There at two (2) deliverables:
1 write a written report of 3-5 pages with headings, etc. This is
not a transcript of the interview, but an opportunity for your to
share the three (3) most important things that you learned from
the business owner (based on their experience). Provide a
conclusion where you share your general thoughts about doing
the interview and what you learned (or didn't learn) from doing
the interview. You will also need to include a picture of
yourself along with the business owner.
Basic information on this company.
Jiangsu leipeng Electric Co., Ltd
Industry: electrical machinery and equipment manufacturing
industry
Jiangsu leipeng Electric Co., Ltd. business scope: high and low
voltage switchgear, bridge, bus, circuit breaker, AC contactor,
frequency converter, sensor, high and low voltage capacitor,
plastic transformer, distribution board, power control panel,
copper bar, wire, cable, lamp processing and manufacturing,
spring shock absorber; electrical components, cable trough, bus,
switchgear, metal products, expansion joint Corrugated pipe,

15. industrial electric heater, general parts, steel, copper materials,
aluminum profiles, hardware, industrial and mining lamps, dust
removal (ash removal) equipment, sewage treatment equipment,
instrument heat preservation box, fire-fighting
equipment,Within the province, the current registered capital of
the enterprise is general. Jiangsu Leipeng Electric Co., Ltd. has
invested 2 companies abroad and has 0 branches.
Date of establishment: May 26, 2011
Foreign investment: 6 times in 2012-09-252017-12-152017-12-
152017-12-152017-12-152019-01-282020-04-13 (mainly
engaged in new materials, electrical, intelligent bus and other
industries related to the company)
Change in registered capital: May 6, 2014 increased by 96.53%,
from RMB 51800000 to RMB 101800000
Change of business scope: on March 27, 2014, bridge, high and
low voltage switchgear and other businesses were added. On
March 16, 2015, transformer, bus and other businesses were
added.
Advantages: the basic raw materials needed by this industry are
cheap in different regions, and the business is not limited to one
city, and it is promoted to the whole country.
Initial stage: in the initial stage of entrepreneurship, it depends
on large companies, and works alone after having its own
business chain.
Employee reward: meals. There are staff gifts for major
festivals. There is extra pay and meals for overtime.