The company is launching new products in a diversification strategy aimed at external audiences including customers, vendors, and the community. The press release summarizes the decision to diversify the company's offerings, explains that market research showed demand for additional products, and states that the new products will launch online and in local stores. It identifies that the expanded product lines will benefit both the company through increased revenue and the community through additional jobs.

1. BUS 225 Project Four TemplatePress Release
(Replace the bracketed text with your responses. Remove this
note before submitting to your instructor.)
[INSERT ATTENTION GRABBING HEADLINE IN ALL
CAPS.]
[Insert strong lead sentence.]
[Address the key points appropriate for external audiences.]
[Summarize the diversification decision.]
[Explain why the decision was made.]
[Explain where in the marketplace the new products are
launching.]
[Identify who benefits from this product in both the company
and the community.]
[Insert closing paragraph incorporating the who, what, when,
where, and why.]
[your name]
Sales Department Manager
Rubric Detail
Select Grid View or List View to change the rubric's layout.
Content

2. Name: NURS_6501_Module5_Case Study_Assignment_Rubric
Grid ViewList View
Excellent
Good
Fair
Poor
Develop a 1- to 2-page case study analysis, examining the
patient symptoms presented in the case study. Be sure to
address the following:
Explain both the neurological and musculoskeletal
pathophysiologic processes of why the patient presents these
symptoms.
Points:
Points Range:
28 (28%) - 30 (30%)

3. The response accurately and thoroughly describes the patient
symptoms.
The response includes accurate, clear, and detailed explanations
of both the neurological and musculoskeletal pathophysiologic
processes of patients who present these symptoms and is
supported by evidence and/or research, as appropriate, to
support the explanation.
Feedback:
Points:

4. Points Range:
25 (25%) - 27 (27%)
The response describes the patient symptoms.
The response includes accurate, explanations of both the
neurological and musculoskeletal pathophysiologic processes of
patients who present these symptoms and is supported by
evidence and/or research, as appropriate, to support the
explanation.
Feedback:

5. Points:
Points Range:
23 (23%) - 24 (24%)
The response describes the patient symptoms in a manner that
is vague or inaccurate.
The response includes explanations of both the neurological and
musculoskeletal pathophysiologic processes of patients who
present these symptoms and is supported by explanations that
are vague or based on inappropriate evidence/research.
Feedback:

6. Points:
Points Range:
0 (0%) - 22 (22%)
The response describes the patient symptoms in a manner that
is vague and inaccurate, or the description is missing.
The response does not include explanations of both the
neurological and musculoskeletal pathophysiologic processes of
patients who present these symptoms, or the explanations are
vague or based on inappropriate evidence/research.

7. Feedback:
Explain how the highlighted processes interact to affect the
patient.
Points:
Points Range:
28 (28%) - 30 (30%)
The response includes an accurate, complete, detailed, and
specific explanation of how the highlighted processes interact to
affect the patient and is supported by evidence and/or research,

8. as appropriate, to support the explanation.
Feedback:
Points:
Points Range:
25 (25%) - 27 (27%)
The response includes an accurate explanation of how the
highlighted processes interact to affect the patient and is

9. supported by evidence and/or research, as appropriate, to
support the explanation.
Feedback:
Points:
Points Range:
23 (23%) - 24 (24%)
The response includes a vague or inaccurate explanation of

10. how the highlighted processes interact to affect the patient, with
explanations that are based on inappropriate evidence/research.
Feedback:
Points:
Points Range:
0 (0%) - 22 (22%)
The response includes a vague or inaccurate explanation of

11. how the highlighted processes interact to affect the patient, with
explanations that are based on inappropriate or missing
evidence/research.
Feedback:
Explain any racial/ethnic variables that may impact
physiological functioning.
Points:
Points Range:
23 (23%) - 25 (25%)

12. The response includes an accurate, complete, detailed, and
specific explanation of racial/ethnic variables that may impact
physiological functioning and is supported by evidence and/or
research, as appropriate, to support the explanation.
Feedback:
Points:
Points Range:
20 (20%) - 22 (22%)

13. The response includes an accurate explanation of racial/ethnic
variables that may impact physiological functioning and is
supported by evidence and/or research, as appropriate, to
support the explanation.
Feedback:
Points:
Points Range:
18 (18%) - 19 (19%)

14. The response includes a vague or inaccurate explanation of
racial/ethnic variables that may impact physiological
functioning, and/or explanations that are based on inappropriate
evidence/research.
Feedback:
Points:
Points Range:
0 (0%) - 17 (17%)

15. The response includes a vague or inaccurate explanation of
racial/ethnic variables that may impact physiological
functioning, or the explanations are based on inappropriate or
no evidence/research.
Feedback:
Written Expression and Formatting - Paragraph Development
and Organization:
Paragraphs make clear points that support well-developed ideas,
flow logically, and demonstrate continuity of ideas. Sentences
are carefully focused—neither long and rambling nor short and
lacking substance. A clear and comprehensive purpose
statement and introduction are provided that delineate all
required criteria.

16. Points:
Points Range:
5 (5%) - 5 (5%)
Paragraphs and sentences follow writing standards for flow,
continuity, and clarity.
A clear and comprehensive purpose statement, introduction, and
conclusion are provided that delineate all required criteria.
Feedback:

17. Points:
Points Range:
4 (4%) - 4 (4%)
Paragraphs and sentences follow writing standards for flow,
continuity, and clarity 80% of the time.
The purpose, introduction, and conclusion of the assignment are
stated, yet they are brief and not descriptive.
Feedback:

18. Points:
Points Range:
3.5 (3.5%) - 3.5 (3.5%)
Paragraphs and sentences follow writing standards for flow,
continuity, and clarity 60%–79% of the time.
The purpose, introduction, and conclusion of the assignment are
vague or off topic.

19. Feedback:
Points:
Points Range:
0 (0%) - 3 (3%)
Paragraphs and sentences follow writing standards for flow,
continuity, and clarity < 60% of the time.
No purpose statement, introduction, or conclusion were
provided.

20. Feedback:
Written Expression and Formatting - English Writing
Standards:
Correct grammar, mechanics, and proper punctuation
Points:
Points Range:
5 (5%) - 5 (5%)

21. Uses correct grammar, spelling, and punctuation with no
errors.
Feedback:
Points:
Points Range:
4 (4%) - 4 (4%)

22. Contains a few (1 or 2) grammar, spelling, and punctuation
errors.
Feedback:
Points:
Points Range:
3.5 (3.5%) - 3.5 (3.5%)

23. Contains several (3 or 4) grammar, spelling, and punctuation
errors.
Feedback:
Points:
Points Range:
0 (0%) - 3 (3%)
Contains many (≥ 5) grammar, spelling, and punctuation errors

24. that interfere with the reader’s understanding.
Feedback:
Written Expression and Formatting - The paper follows correct
APA format for title page, headings, font, spacing, margins,
indentations, page numbers, parenthetical/in-text citations, and
reference list.
Points:
Points Range:
5 (5%) - 5 (5%)

25. Uses correct APA format with no errors.
Feedback:
Points:
Points Range:
4 (4%) - 4 (4%)

26. Contains a few (1 or 2) APA format errors.
Feedback:
Points:
Points Range:
3 (3%) - 3 (3%)

27. Contains several (3 or 4) APA format errors.
Feedback:
Points:
Points Range:
0 (0%) - 3 (3%)
Contains many (≥ 5) APA format errors.

28. Feedback:
Show Descriptions
Show Feedback
Develop a 1- to 2-page case study analysis, examining the
patient symptoms presented in the case study. Be sure to
address the following:
Explain both the neurological and musculoskeletal
pathophysiologic processes of why the patient presents these
symptoms.--
Levels of Achievement:
Excellent
28 (28%) - 30 (30%)

29. The response accurately and thoroughly describes the patient
symptoms.
The response includes accurate, clear, and detailed explanations
of both the neurological and musculoskeletal pathophysiologic
processes of patients who present these symptoms and is
supported by evidence and/or research, as appropriate, to
support the explanation.
Good
25 (25%) - 27 (27%)
The response describes the patient symptoms.
The response includes accurate, explanations of both the
neurological and musculoskeletal pathophysiologic processes of
patients who present these symptoms and is supported by
evidence and/or research, as appropriate, to support the
explanation.
Fair
23 (23%) - 24 (24%)

30. The response describes the patient symptoms in a manner that is
vague or inaccurate.
The response includes explanations of both the neurological and
musculoskeletal pathophysiologic processes of patients who
present these symptoms and is supported by explanations that
are vague or based on inappropriate evidence/research.
Poor
0 (0%) - 22 (22%)
The response describes the patient symptoms in a manner that is
vague and inaccurate, or the description is missing.
The response does not include explanations of both the
neurological and musculoskeletal pathophysiologic processes of
patients who present these symptoms, or the explanations are
vague or based on inappropriate evidence/research.

31. Feedback:
Explain how the highlighted processes interact to affect the
patient.--
Levels of Achievement:
Excellent
28 (28%) - 30 (30%)
The response includes an accurate, complete, detailed, and
specific explanation of how the highlighted processes interact to
affect the patient and is supported by evidence and/or research,
as appropriate, to support the explanation.
Good
25 (25%) - 27 (27%)
The response includes an accurate explanation of how the
highlighted processes interact to affect the patient and is
supported by evidence and/or research, as appropriate, to

32. support the explanation.
Fair
23 (23%) - 24 (24%)
The response includes a vague or inaccurate explanation of how
the highlighted processes interact to affect the patient, with
explanations that are based on inappropriate evidence/research.
Poor
0 (0%) - 22 (22%)
The response includes a vague or inaccurate explanation of how
the highlighted processes interact to affect the patient, with
explanations that are based on inappropriate or missing
evidence/research.
Feedback:

33. Explain any racial/ethnic variables that may impact
physiological functioning.--
Levels of Achievement:
Excellent
23 (23%) - 25 (25%)
The response includes an accurate, complete, detailed, and
specific explanation of racial/ethnic variables that may impact
physiological functioning and is supported by evidence and/or
research, as appropriate, to support the explanation.
Good
20 (20%) - 22 (22%)
The response includes an accurate explanation of racial/ethnic
variables that may impact physiological functioning and is
supported by evidence and/or research, as appropriate, to
support the explanation.
Fair

34. 18 (18%) - 19 (19%)
The response includes a vague or inaccurate explanation of
racial/ethnic variables that may impact physiological
functioning, and/or explanations that are based on inappropriate
evidence/research.
Poor
0 (0%) - 17 (17%)
The response includes a vague or inaccurate explanation of
racial/ethnic variables that may impact physiological
functioning, or the explanations are based on inappropriate or
no evidence/research.
Feedback:
Written Expression and Formatting - Paragraph Development

35. and Organization:
Paragraphs make clear points that support well-developed ideas,
flow logically, and demonstrate continuity of ideas. Sentences
are carefully focused—neither long and rambling nor short and
lacking substance. A clear and comprehensive purpose
statement and introduction are provided that delineate all
required criteria.--
Levels of Achievement:
Excellent
5 (5%) - 5 (5%)
Paragraphs and sentences follow writing standards for flow,
continuity, and clarity.
A clear and comprehensive purpose statement, introduction, and
conclusion are provided that delineate all required criteria.
Good
4 (4%) - 4 (4%)
Paragraphs and sentences follow writing standards for flow,
continuity, and clarity 80% of the time.

36. The purpose, introduction, and conclusion of the assignment are
stated, yet they are brief and not descriptive.
Fair
3.5 (3.5%) - 3.5 (3.5%)
Paragraphs and sentences follow writing standards for flow,
continuity, and clarity 60%–79% of the time.
The purpose, introduction, and conclusion of the assignment are
vague or off topic.
Poor
0 (0%) - 3 (3%)
Paragraphs and sentences follow writing standards for flow,
continuity, and clarity < 60% of the time.
No purpose statement, introduction, or conclusion were
provided.

37. Feedback:
Written Expression and Formatting - English Writing Standards:
Correct grammar, mechanics, and proper punctuation--
Levels of Achievement:
Excellent
5 (5%) - 5 (5%)
Uses correct grammar, spelling, and punctuation with no errors.
Good
4 (4%) - 4 (4%)
Contains a few (1 or 2) grammar, spelling, and punctuation
errors.

38. Fair
3.5 (3.5%) - 3.5 (3.5%)
Contains several (3 or 4) grammar, spelling, and punctuation
errors.
Poor
0 (0%) - 3 (3%)
Contains many (≥ 5) grammar, spelling, and punctuation errors
that interfere with the reader’s understanding.
Feedback:
Written Expression and Formatting - The paper follows correct

39. APA format for title page, headings, font, spacing, margins,
indentations, page numbers, parenthetical/in-text citations, and
reference list.--
Levels of Achievement:
Excellent
5 (5%) - 5 (5%)
Uses correct APA format with no errors.
Good
4 (4%) - 4 (4%)
Contains a few (1 or 2) APA format errors.
Fair
3 (3%) - 3 (3%)
Contains several (3 or 4) APA format errors.

40. Poor
0 (0%) - 3 (3%)
Contains many (≥ 5) APA format errors.
Feedback:
Total Points:
100
Name: NURS_6501_Module5_Case Study_Assignment_Rubric
Scenario 2: Patient is a 24-year-old female administrative
assistant who comes to the emergency department with a chief

41. complaint of severe right-sided headache. She states that this is
the sixth time in the last 2 months she has had this headache.
She says the headaches last 2–3 days and have impacted her
ability to concentrate at work. She complains of nausea and has
vomited three times in the last 3 hours. She states, “the light
hurts my eyes.” She rates her pain as a 10/10 at this time.
Ibuprofen and acetaminophen ease her symptoms somewhat but
do not totally relieve them. No other current complaints.
Scenario
2
:
Patient
is
a
24
-
year
-
old
female
administrative
assistant
who
comes

42. to
the
emergency
department
with
a
chief
complaint
of
severe
right
-
sided
headache.
She
states
that
this
is

43. the
sixth
time
in
the
last
2
months
she
has
had
this
headache.
She
says
the
headac
hes
last

44. 2
–
3
days
and
have
impacted
her
ability
to
concentrate
at
work.
She
complains
of
nausea
and
has

45. vomited
three
times
in
the
last
3
hours.
She
states,
“the
light
hurts
my
eyes.”
She
rates
her

46. pain
as
a
10/10
at
this
time.
Ibuprofen
and
acetaminophen
ease
her
symptoms
somewhat
but
do
not
totally

47. relieve
them.
No
other
current
complaints
.
Competency
In this project, you will demonstrate your mastery of the
following competency:
· Communicate professionally to diverse internal and external
audiences
Scenario
Your presentation to stakeholders was wildly successful and the
company has determined that it is in their best interest to move
forward with the diversification strategy you recommended.
Since you did so well with the presentation, you have been
asked by company leadership to prepare a draft of the press
release that will go out to announce this new strategy. Your
press release is meant for the external audience that was not
represented at the all-stakeholder meeting: a group that includes
customers, vendors, suppliers, and the general community.
Directions
Using the template provided in the supporting materials section
below, draft a press release that reflects your company’s new
venture and how it affects the general external audience. Your
press release should address the following rubric criteria:
· Address the key points appropriate for external audiences.

48. · Summarize the diversification decision.
· Explain why the decision was made.
· Explain where in the marketplace the new products are
launching.
· Identify who benefits from this product in both the company
and the community.
What to Submit
To complete this project, you must submit your completed press
release template of 1 to 2 pages. Sources should be cited
according to APA style.
Supporting Materials
The following resources support your work on the project:
Project Four Template
Project Four Rubric
Criteria
Exemplary (100%)
Proficient (85%)
Needs Improvement (55%)
Not Evident (0%)
Value
Construct an External Press Release
Exceeds proficiency in an exceptionally clear, insightful,
sophisticated, or creative manner
Constructs an external press release that addresses the key
points appropriate for external audiences
Shows progress toward proficiency, but with errors or
omissions; areas for improvement may include inappropriately
addressing external audiences
Does not attempt criterion
30
What the Decision Was
Exceeds proficiency in an exceptionally clear, insightful,
sophisticated, or creative manner
Summarizes the decision appropriately for external audiences
Shows progress toward proficiency, but with errors or
omissions; areas for improvement may include summary that is

49. incomplete or is not appropriate for external audiences
Does not attempt criterion
15
Why the Decision Was Made
Exceeds proficiency in an exceptionally clear, insightful,
sophisticated, or creative manner
Summarizes why the decision was made in a manner appropriate
for external audiences
Shows progress toward proficiency, but with errors or
omissions; areas for improvement may include summary that
does not address key decision details or is not appropriate for
external audiences
Does not attempt criterion
15
Where in the Marketspace the New Products Are Launching
Exceeds proficiency in an exceptionally clear, insightful,
sophisticated, or creative manner
Summarizes where in the marketplace the new products are
launching for external audiences
Shows progress toward proficiency, but with errors or
omissions; areas for improvement may include summary that is
missing key elements of the new market space or is not
appropriate for external audiences
Does not attempt criterion
15
Who Benefits From This Product in Both the Company and the
Community
Exceeds proficiency in an exceptionally clear, insightful,
sophisticated, or creative manner
Summarizes who benefits from this new product in both the
company and the community appropriately for external
audiences
Shows progress toward proficiency, but with errors or
omissions; areas for improvement may include summary that
does not include benefit to the company or the community or is
not appropriate for external audiences

50. Does not attempt criterion
15
Articulation of Response
Exceeds proficiency in an exceptionally clear, insightful,
sophisticated, or creative manner
Clearly conveys meaning with correct grammar, sentence
structure, and spelling, demonstrating an understanding of
audience and purpose
Shows progress toward proficiency, but with errors in grammar,
sentence structure, and spelling, negatively impacting
readability
Submission has critical errors in grammar, sentence structure,
and spelling, preventing understanding of ideas
5
Citations and Attributions
Uses citations for ideas requiring attribution, with few or no
minor errors
Uses citations for ideas requiring attribution, with consistent
minor errors
Uses citations for ideas requiring attribution, with major errors
Does not use citations for ideas requiring attribution
5
Total:
100%