The document outlines a social media campaign concept to showcase Dubai's charming night views from At The Top (ATT) over 3 months. The objectives are to increase night view awareness, generate website leads, drive user-generated content, and collect data. The plan includes posting photos, videos, competitions and trivia twice a week. A budget will be allocated to promoted posts, lead ads, and a photo contest. Metrics like website traffic, search volume, engagement, and user-generated content will be used to measure the campaign's success.