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My presentation for last week's OMWeek Madrid - topic: Social Media Optimization (SMO), with a focus on Social Media Engagement. Title: Mas alla del Performance (Beyond Performance). The presentation, half in Spanish half in English, is very visual and can transcend language issues. Among the topics of the presentation: Social Media Marketing, Social Media Strategic Planning, Social Media Engagement, Social Media Marketing Maturity Model, Social Media Measuring. More social media marketing presentations at articles at my blog http://www.globalsearchinteractive.net

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Questa presentazione finale per la lezione di Social Fundraising al Deca Master del Consorzio Universitario di Nuoro http://www.decassat.it, riporta due case histories di social fundraising. La prima sull'implego delle reti sociali per l'ingente raccolta fondi necessaria alla costruzione del temple of Transition allo storico festival del Burning man nel deserto del Nevada (2011). La seconda case history riporta il caso dell'utilizzo di un'applicazione iPad per una raccolta fondi per cause umanitarie in Africa - in questo caso la cosa più importante non e' l'applicazione iPad, ma l'applicazione delle regole della gift economy. Piu' info, news, presentazioni e articoli su temi di Social Media Marketing sono disponibili al mio blog Global Search Interactive http://www.globalsearchinteractive.net

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Social Media Marketing + Engagement: Deca Master, Massimo Burgio

Parte seconda della lezione su Social Fundraising al Deca Master del Consorzio Universitario di Nuoro http://www.decassat.it, che fa il punto su alcuni elementi chiave del social media marketing e social media engagement, prima di entrare nel merito delle strategie di social fundraising. Piu' info, news, presentazioni e articoli su temi di Social Media Marketing sono disponibili al mio blog Global Search Interactive http://www.globalsearchinteractive.net

Gift Economy e Social Fundraising - Deca Master Massimo Burgio

Prima parte della mia lezione di Social Fundraising al Deca Master del Consorzio Universitario di Nuoro http://www.decassat.it, che analizza le radici del fundraising, il concetto di gift economy, ed esplora i nuovi territori di social fundraising. Piu' info, news, presentazioni e articoli su temi di Social Media Marketing sono disponibili al mio blog Global Search Interactive http://www.globalsearchinteractive.net

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My presentation on Social Media Content Strategies for the recent Social Media Economy Days, Munich (Germany) 2011. http://socialmediaeconomy.de/muenchen2011/ I was scheduled as speaker on day 1 but unfortunately I missed my flight and it was difficult fot the organizers to arrange a change in the agenda - so I ended up not giving the. presentation. But here it is for everybody to enjoy on SlideShare! More Social Media Marketing presentations, videos and news at my website/blog Global Search Interactive http://www.globalsearchinteractive.net

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My presentation for Search Engine Strategies London 2011 http://www.seslondon.com - The session with Liana Evans focuses on Killer Facebook Marketing Tactics (the name of the session), so I switched to the dark side of Facebook Marketing to focus on all those Marketing tactics that actually get you killed on Facebook, meaning that can put at risk your Facebook account. Solutions: as you'll see in the presentation, training is key, and a social media policy could really help, specially in a corporate environment. More Social Media Marketing presentations, videos and news at my website/blog Global Search Interactive http://www.globalsearchinteractive.net

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Presentacion en Castellano para el taller de Social Media Marketing en el Web Congress Barcelona 2011 http://www.wcongress.com. Temas: Search Marketing, Social Media marketing, Social Media Strategies, Social Media Optimization, Online Video Optimization, Online Video Distribution, Viral Marketing y mas! =) Para mas presentaciones, news y consultoria de Search y Social Media Marketing, visitar mi web/blog http://www.globalsearchinteractive.net

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Social Media Marketing Que? Iniciador Asturias 2010

Presentacion en espanol sobre temas de marketing en las redes sociales (social media marketing) para Iniciador Asturias Mayo 2010 http://iniciador.com/asturias/ This is a version of "Social Media Marketing What?" already published here on SlideShare - this version is in Spanish, for the Gijon, Asturias event Iniciador Asturias http://iniciador.com/asturias/ For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net

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Presentazione in Italiano su temi di social innovation per l'industria food, preparata per il Social Innovation Camp // Food organizzato da Ideatre60 a Roma, Maggio 2010. Presentation in Italian focusing on Social Innovation for the Food industry, prepared for Social Innovation Camp // Food - Rome, May 2010. For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net

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My Social Media Marketing presentation for the recent SAScon Conference 2010 in Manchester, UK http://www.sascon.co.uk - As usual, I started by exploring the meaning and nature of social media, and passed on some marketers' tips on how to approach the new marketing of socail networks. Then I stepped into social media marketing by goals, and all the strategy part involved with socail media marketing planing. Enjoy the presentation! For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net

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A presentation about Digital assets Optimization (or DAO, or Social Media Optimization - SMO) that I put together for the recent SEMstandard 2010 Conference in Warsaw, Poland http://www.internetstandard.pl/konferencje/semstandard2010/ After a introduction on Social Media and Social Media Optimization, and the analysis of the Google SERP with Google Universal, the special focus of this presentation is on "HOW TO OPTIMIZE" Videos, RSS feeds and Google Maps for a better performance on both search engine results and social media networks. Featuring also the now classic SEO Detox Clinic, the 12-step program to get out of SEO and into SMO!!! For more presentations, news and agency services for Social Media Marketing, visit the Global Search Interactive website and blog at http://www.globalsearchinteractive.net

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