Building your professional online presence: How will you make YOUR mark?
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore timely to consider how social media can be used to develop a professional online presence and help you stand out from the crowd.
3. Aims are to:
• Introduce the concept of a
professional digital footprint
• The professional use of social
networking channels
• Developing your own
professional online presence
4. How can social media help you to
develop your professional online
presence?
7. AND to continue this
dialogue face to face
CREATORS
CURATORS
CRITICS
CONVERSATIONALISTS
COLLABORATORS
COMMUNICATORS
Social Media EMPOWERS
individuals to become digital:
9. Where you 'visit' or 'reside' online
An exemplar of what this might look like completed.
PERSONAL
PROFESSIONAL
EMAIL
EMAIL
TWITTER
BLOG A
BLOG B
FACEBOOK
GROUP
FACEBOOK
LINKEDIN
GOOGLE+
SEARCHING
PINTEREST
10. How are others using the Internet?
Graham and De Sabbata, Oxford Internet Institute 2013
19. Avoid being mistaken for someone
else with your name.
Beware of your Digital Doppelgänger!
Politician
Musician
Filmmaker
Brewery
Explorer
but it could be worse...
24. What I am known
for (outer)
What I stand
for (inner)
Build a professional identity
25. 1. Follow selectively
2. Browse Engage Share Amplify
3. Consider your online ‘voice’
4. Build your online reputation and digital presence
Tips
26. Wanted:
Graduates
Find out how potential
employers in your
discipline are now using
social networks such as
Twitter and LinkedIn to
search for Graduates
and promote job and
internship opportunities
Be proactive
39. Use a personal Blog and
start your own
'Idea Dump' e-notebook
for ideas and information
as you come up with
them.
Tag them by topic for
easy searching later.
Personal (private) blogging
48. Social media resources for students
We've put together some guides for using social media while you're a
student at Sheffield Hallam. You can find them at:
http://go.shu.ac.uk/socialmedia, or by going to the Learning
Essentials tab in shuspace, and looking in the Resources for
Learning section.
50. "Unless you try to do
something beyond
what you have already
mastered, you will
never grow."
Ralph Waldo Emerson
51.
52. Building Your Professional Online Presence
How will YOU make your mark?
The exponential growth of social media and ubiquitous use of mobile
technology has changed the way we communicate both socially and for
many also professionally. It is therefore timely to consider how social media
can be used to develop a professional online presence and help you stand
out from the crowd.
Sue Beckingham | @suebecks